第3章 特許經(jīng)營在我國的發(fā)展狀況

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1、單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,特許經(jīng)營實務,*,單擊此處編輯母版標題樣式,第3章,特,特許經(jīng),營,營在我國,的,的發(fā)展狀,況,況,10/31/2022,1,特許經(jīng)營,實,實務,特許經(jīng),營,營實務,整,整體結構,特許經(jīng)營實務,基礎篇,實務篇,1.特許經(jīng)營的概念與基礎知識,2.特許經(jīng)營的發(fā)展歷史與現(xiàn)狀,3.特許經(jīng)營在我國的發(fā)展狀況,4.特許經(jīng)營企業(yè)戰(zhàn)略規(guī)劃,5.特許經(jīng)營單店模式設計,6.特許經(jīng)營加盟模式設計,7.特許經(jīng)營總部管理系統(tǒng)建設,8.特許經(jīng)營推廣與加盟招募,9.特許經(jīng)營體系運營管理,10.特許經(jīng)營合同與法律實務,法律篇,10/31/2022,2,特,許,許,

2、經(jīng),經(jīng),營,營,實,實,務,務,學,習,習,目,目,標,標,通,過,過,對,對,特,特,許,許,經(jīng),經(jīng),營,營,在,在,我,我,國,國,的,的,發(fā),發(fā),展,展,歷,歷,程,程,的,的,了,了,解,解,，,，,熟,熟,悉,悉,特,特,許,許,經(jīng),經(jīng),營,營,發(fā),發(fā),展,展,的,的,基,基,本,本,階,階,段,段,和,和,規(guī),規(guī),律,律,；,；,了,解,解,我,我,國,國,特,特,許,許,經(jīng),經(jīng),營,營,立,立,法,法,歷,歷,程,程,及,及,商,商,業(yè),業(yè),特,特,許,許,經(jīng),經(jīng),營,營,管,管,理,理,條,條,例,例,出,出,臺,臺,的,的,背,背,景,景,，,，,熟,熟,悉,悉,條,條,例,

3、例,的,的,關,關,鍵,鍵,要,要,點,點,；,；,了,解,解,特,特,許,許,經(jīng),經(jīng),營,營,在,在,我,我,國,國,的,的,發(fā),發(fā),展,展,前,前,景,景,和,和,面,面,臨,臨,的,的,問,問,題,題,與,與,挑,挑,戰(zhàn),戰(zhàn),。,。,10/31/2022,3,特,許,許,經(jīng),經(jīng),營,營,實,實,務,務,學,習,習,導,導,航,航,特許經(jīng)營,在我國的發(fā)展狀況,特許經(jīng)營在我,國的發(fā)展歷程,我國,特許經(jīng)營立法,特許經(jīng)營在我國的發(fā)展前景及面臨的挑戰(zhàn),特許經(jīng)營在香港的發(fā)展歷程,特許經(jīng)營在臺灣的發(fā)展歷程,特許經(jīng)營在我國內(nèi)地的發(fā)展歷程,我國特許經(jīng)營立法歷程,商業(yè)特許經(jīng)營條例立法的背景,商業(yè)特許經(jīng)營條例

4、要點解析,特許經(jīng)營在我國的發(fā)展前景,特許經(jīng)營在我國面臨的問題和挑戰(zhàn),10/31/2022,4,特,許,許,經(jīng),經(jīng),營,營,實,實,務,務,特,許,許,經(jīng),經(jīng),營,營,在,在,我,我,國,國,的,的,發(fā),發(fā),展,展,歷,歷,程,程,特,許,許,經(jīng),經(jīng),營,營,在,在,香,香,港,港,的,的,發(fā),發(fā),展,展,歷,歷,程,程,特,許,許,經(jīng),經(jīng),營,營,在,在,臺,臺,灣,灣,的,的,發(fā),發(fā),展,展,歷,歷,程,程,特,許,許,經(jīng),經(jīng),營,營,在,在,我,我,國,國,內(nèi),內(nèi),地,地,的,的,發(fā),發(fā),展,展,歷,歷,程,程,10/31/2022,5,特,許,許,經(jīng),經(jīng),營,營,實,實,務,務,特,許,

5、許,經(jīng),經(jīng),營,營,在,在,香,香,港,港,的,的,發(fā),發(fā),展,展,歷,歷,程,程,特,許,許,經(jīng),經(jīng),營,營,在,在,香,香,港,港,的,的,起,起,源,源,特,許,許,經(jīng),經(jīng),營,營,在,在,香,香,港,港,的,的,發(fā),發(fā),展,展,現(xiàn),現(xiàn),狀,狀,香,港,港,特,特,許,許,經(jīng),經(jīng),營,營,的,的,分,分,類,類,10/31/2022,6,特,許,許,經(jīng),經(jīng),營,營,實,實,務,務,特,許,許,經(jīng),經(jīng),營,營,在,在,臺,臺,灣,灣,的,的,發(fā),發(fā),展,展,歷,歷,程,程,臺,灣,灣,歷,歷,年,年,連,連,鎖,鎖,（,（,特,特,許,許,）,）,總,總,部,部,與,與,店,店,鋪,鋪,數(shù)

6、,數(shù),年度,總部數(shù),總店數(shù),2000,1,134家,74,730店,2001,1,205家,76,197店,2002,1,261家,80,031店,2003,1,366家,86,342店,2004,1,424家,91,637店,2005,1,473家,96,591店,數(shù)據(jù)來源：臺灣連鎖加盟促進協(xié)會,臺,灣,灣,歷,歷,年,年,零,零,售,售,產(chǎn),產(chǎn),值,值,與,與,連,連,鎖,鎖,（,（,特,特,許,許,）,）,業(yè),業(yè),產(chǎn),產(chǎn),值,值,年度,零售（含餐,飲,）產(chǎn)值,連鎖業(yè)產(chǎn)值,占比,2001,2.72兆,1.19兆,43.9,2002,2.85兆,1.27兆,44.7,2003,2.97兆,1

7、.34兆,45.1,2004,3.20兆,1.50兆,46.8,2005,3.35兆,1.61兆,48.1,數(shù)據(jù)來源：臺灣連鎖加盟促進協(xié)會,10/31/2022,7,特,許,許,經(jīng),經(jīng),營,營,實,實,務,務,臺,灣,灣,的,的,特,特,許,許,經(jīng),經(jīng),營,營,發(fā),發(fā),展,展,歷,歷,程,程,萌,芽,芽,與,與,發(fā),發(fā),展,展,初,初,期,期,（,（1961,1980,年,年,之,之,間,間,）,）,蓬,勃,勃,發(fā),發(fā),展,展,期,期,（,（1980-1990,年,年,）,）,成,熟,熟,期,期,（,（1990-1995,年,年,）,）,整,合,合,與,與,對,對,外,外,擴,擴,張,張,期,

8、期,（,（1996,年,年-,至,至,今,今,）,）,10/31/2022,8,特許,經(jīng),經(jīng)營,實,實務,特許,經(jīng),經(jīng)營,在,在我,國,國內(nèi),地,地的,發(fā),發(fā)展,歷,歷程,萌芽階段,19841993年,起步階段,穩(wěn)定發(fā)展階段,快速發(fā)展階段,規(guī)范與調(diào)整階段,19931996年,19972005年,20052007年,20082011年,中國本土特許經(jīng)營發(fā)展,10/31/2022,9,特許,經(jīng),經(jīng)營,實,實務,我國,特,特許,經(jīng),經(jīng)營,立,立法,我國,特,特許,經(jīng),經(jīng)營,立,立法,歷,歷程,商,業(yè),業(yè)特,許,許經(jīng),營,營管,理,理條,例,例,立,立法,的,的背,景,景,商,業(yè),業(yè)特,許,許經(jīng),營,

9、營管,理,理條,例,例,要,要點,解,解析,10/31/2022,10,特許,經(jīng),經(jīng)營,實,實務,我國,特,特許,經(jīng),經(jīng)營,立,立法,歷,歷程,10/31/2022,11,特許,經(jīng),經(jīng)營,實,實務,商,業(yè),業(yè)特,許,許經(jīng),營,營管,理,理條,例,例,立,立法,的,的背,景,景,我國,特,特許,經(jīng),經(jīng)營,發(fā),發(fā)展,速,速度,很,很快,，,，但,質(zhì),質(zhì)量,和,和國,際,際上,還,還有,很,很大,差,差距,我國,關,關于,特,特許,經(jīng),經(jīng)營,的,的法,律,律法,規(guī),規(guī)尚,不,不健,全,全,適應,我,我國,加,加入WTO適,應,應國,際,際競,爭,爭的,需,需要,10/31/2022,12,特許,經(jīng),

10、經(jīng)營,實,實務,商,業(yè),業(yè)特,許,許經(jīng),營,營管,理,理條,例,例,要,要點,解,解析,規(guī)定,了,了特,許,許經(jīng),營,營準,入,入資,格,格,確立,了,了特,許,許人,備,備案,制,制度,規(guī)定,了,了特,許,許人,的,的信,息,息披,露,露制,度,度,規(guī)范,了,了特,許,許經(jīng),營,營合,同,同的,基,基本,內(nèi),內(nèi)容,規(guī)定,了,了特,許,許人,和,和受,許,許人,的,的行,為,為規(guī),范,范,明確,了,了法,律,律責,任,任,10/31/2022,13,特許,經(jīng),經(jīng)營,實,實務,特許,經(jīng),經(jīng)營,在,在我,國,國的,發(fā),發(fā)展,前,前景,及,及面,臨,臨的,挑,挑戰(zhàn),特許,經(jīng),經(jīng)營,在,在我,國,國的

11、,發(fā),發(fā)展,前,前景,與,與趨,勢,勢,我國,特,特許,經(jīng),經(jīng)營,面,面臨,的,的問,題,題與,挑,挑戰(zhàn),10/31/2022,14,特許,經(jīng),經(jīng)營,實,實務,特許,經(jīng),經(jīng)營,在,在我,國,國的,發(fā),發(fā)展,前,前景,與,與趨,勢,勢,我國,巨,巨大,的,的消,費,費市,場,場為,特,特許,經(jīng),經(jīng)營,發(fā),發(fā)展,提,提供,巨,巨大,發(fā),發(fā)展,空,空間,特許,經(jīng),經(jīng)營,占,占社,會,會消,費,費總,額,額的,比,比例,將,將不,斷,斷提,升,升,我國,的,的政,策,策環(huán),境,境為,特,特許,經(jīng),經(jīng)營,提,提供,發(fā),發(fā)展,機,機遇,將有,更,更多,的,的連,鎖,鎖企,業(yè),業(yè)采,取,取特,許,許經(jīng),營,

12、營進,行,行發(fā),展,展,科學,技,技術,促,促進,特,特許,經(jīng),經(jīng)營,的,的發(fā),展,展,10/31/2022,15,特許,經(jīng),經(jīng)營,實,實務,我國,特,特許,經(jīng),經(jīng)營,面,面臨,的,的問,題,題與,挑,挑戰(zhàn),特許,經(jīng),經(jīng)營,規(guī),規(guī)模,化,化問,題,題,特許,經(jīng),經(jīng)營,規(guī),規(guī)范,化,化問,題,題,特許,經(jīng),經(jīng)營,發(fā),發(fā)展,速,速度,與,與質(zhì),量,量平,衡,衡的,問,問題,特許,經(jīng),經(jīng)營,人,人才,的,的嚴,重,重匱,乏,乏,特許,經(jīng),經(jīng)營,國,國際,化,化帶,來,來的,競,競爭,壓,壓力,10/31/2022,16,特許,經(jīng),經(jīng)營,實,實務,特許,經(jīng),經(jīng)營,規(guī),規(guī)模,化,化問,題,題,中外,特,特許,經(jīng),經(jīng)營,品,品牌,店,店數(shù),規(guī),規(guī)模,比,比較,國際品牌,店鋪數(shù)(家),國內(nèi)品牌,店鋪數(shù)(家),7-11便利店,34000多,聯(lián)華快客便利店,2000多,麥當勞,32000,小尾羊火鍋,548,賽百味,30500,秦媽餐飲,439,肯德基,12000多,德克士,752,必勝客,12300多,全聚德,75,21世紀不動產(chǎn),8000多,我愛我家,800左右,速8酒店,2500多,如家酒店,400多,數(shù)據(jù)來源:企業(yè)網(wǎng)站,行業(yè)協(xié)會統(tǒng)計數(shù)據(jù)，數(shù)據(jù)截至2007年底,10/31/2022,17,特許,經(jīng),經(jīng)營,實,實務,