淘寶年度銷售規(guī)劃

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1、母類目品類占童裝類目銷售額占比環(huán)比成交數(shù)量(件)成交單價童鞋/嬰兒鞋15.59%80.85%母類目褲子13.61%134.97%5065800042套裝10.09%99.44%2350388767羽絨服/羽絨內(nèi)膽7.03%66.18%6863469159T恤6.79%134.87%3473525530嬰童內(nèi)衣褲/睡衣6.60%158.06%3002415534外套/夾克/大衣6.28%9.08%1412235369裙子5.87%136.63%1806955650運動鞋4.54%107.75%棉襖/棉服3.91%63.91%713874685普通外套3.73%51.90%919661163毛衣/

2、針織衫3.50%62.63%828721766連身衣/爬服/哈衣3.47%85.78%靴子/雪地靴3.30%59.86%衛(wèi)衣/絨衫2.48%37.38%703972755親子裝/親子時裝2.46%134.97%666056257涼鞋1.99%87.21%帽子/圍巾/口罩/手套/耳套/腳套1.92%38.75%嬰童襪子1.84%28.66%兒童舞蹈服/演出服/禮服1.71%145.92%馬甲1.67%94.41%727848236皮鞋1.39%102.29%襯衫1.35%113.21%457939746帆布鞋1.34%71.90%帽子1.21%30.98%嬰兒禮盒1.09%122.90%學步鞋/

3、嬰兒步前鞋0.95%86.94%呢大衣0.92%8.88%棉鞋0.92%95.90%其它0.69%10%風衣0.66%89.89%夾克/皮衣0.62%38.74%兒童配飾/發(fā)飾0.54%240.48%校服/校服定制0.44%352.41%披風/斗篷0.43%91.43%西服/小西裝0.29%260.43%圍巾0.23%45.91%肚圍/護臍帶/肚兜0.22%211.55%多件套 帽子、圍巾、手套等組合0.21%95.43%雨靴0.16%118.45%反穿衣/罩衣0.16%-拖鞋0.13%44.69%防抓手套/護腳/護膝0.12%170%兒童旗袍/唐裝/民族服裝0.11%-背心/吊帶衫0.11%

4、-唐裝0.09%-手套0.08%31.62%傳統(tǒng)布鞋/手工編織鞋0.07%64.98%兒童泳衣/褲/帽0.05%370.47%鞋帶鞋墊及其它0.05%37.40%舞蹈鞋0.03%36.77%其它0.02%44.82%口罩0.02%13.54%旗袍0.02%-耳套/耳暖0.02%14.70%袖套0.02%-虎頭鞋0.01%81.03%成交人次客單價銷售額（主要品類）核心品類 非核心品類銷售額占直營店總營業(yè)額占比2422100306A店B店C店合計23758232892114482692褲子0.0%130633911201567606933套裝0.0%41528442631092197893羽絨服

5、/內(nèi)膽0.0%13023591811054910909T恤0.0%12979646791025392047內(nèi)衣0.0%8711393112975676069821601311191197747370534543944340661376074671076100020955795018694855076112543768510毛衣/針織衫00.0%53910763751269602438148401013852988301855299206382191581309171239298295868285866874265669758381551968259455260馬甲0.0%21595378024

6、6752185209739282襯衫0.0%2081856581879885421693450501475943101429334371429334371072000781025392059632470783895713683594706680584645055105357333593417973532626111248579892485798920197116186434921708986717089867139826191242899510875370776812277681224660873310724931072493107249310724931072491553624成交數(shù)量(件)

7、成交單價成交人次客單價核心品類非核心品類A店B店C店合計#DIV/0!079褲子#DIV/0!085套裝#DIV/0!0229羽絨服/內(nèi)膽#DIV/0!058T恤#DIV/0!039內(nèi)衣#DIV/0!059毛衣/針織衫#DIV/0!049馬甲#DIV/0!065襯衫占公司總營業(yè)額占比成交數(shù)量(件)成交單價成交人次客單價銷售額春 夏 秋 冬2012淘寶童裝全年大盤營業(yè)額月份成交數(shù)量 成交單價成交人數(shù)客單價銷售額占比1月140176814939777971736881588814%2月193240183137697891585956266624%3月326155703168356301471004

8、8376106%4月3684015131783472714411258502707%5月4527825431960106514714132767689%6月263161212862374971207466283915%7月210746182849869821205989365384%8月297386923064128661419054966796%9月492397753411391843148168599276411%10月515136453411969252148177504007211%11月536029614817456682148259057160917%12月446858785416

9、038846150240582690015%15536243144100%2012/1/12012/1/152012/1/292012/2/122012/2/262012/3/112012/3/252012/4/82012/4/222012/5/62012/5/202012/6/32012/6/172012/7/12012/7/152012/7/292012/8/122012/8/262012/9/92012/9/232012/10/72012/10/212012/11/42012/11/182012/12/22012/12/162012/12/300200,000400,000600,000

10、800,0001,000,0001,200,0001,400,000內(nèi)衣套裝毛衣褲子羽絨服行業(yè)品類動向日期內(nèi)衣套裝毛衣褲子羽絨服2012/1/129,60221,59919,37264,49535,8202012/1/237,13825,28124,63880,93041,5762012/1/347,35628,36029,10397,58149,4592012/1/465,95732,58136,794126,17957,2272012/1/561,37736,57836,059119,27757,8672012/1/653,84930,98832,552103,54854,2412012/

11、1/740,46625,62826,561102,11145,1062012/1/844,30725,71626,35482,76344,7792012/1/950,39431,87534,119104,71244,5972012/1/1039,86026,67227,46191,21346,2732012/1/1136,00528,34326,14186,38639,3982012/1/1234,89020,64123,49466,38930,7442012/1/1323,93615,87319,33059,29523,8662012/1/1416,91510,897113,80536,74

12、917,5002012/1/1512,5717,6599,77025,96912,5732012/1/1611,1689,6728,24820,60813,5812012/1/176,4654,7457,00916,1035,9442012/1/184,2784,0543,0277,8243,3822012/1/192,7352,7661,6085,0291,5632012/1/201,6155,4862,1826,2127342012/1/213,2089797092,4381,3872012/1/221,4244514181,2495352012/1/231,6336144181,5274

13、902012/1/242,1339474681,7625382012/1/252,8361,2525694,1486982012/1/264,4821,3689533,8318422012/1/276,2102,3001,3115,3521,1022012/1/2810,1063,2992,1478,8561,7572012/1/2919,9446,2213,89918,8872,4782012/1/3037,08110,5299,57932,0733,0712012/1/3138,36917,5996,99036,1003,2732012/2/135,32125,2989,09541,016

14、3,6042012/2/236,35816,0299,08843,3833,9382012/2/354,38116,3248,74548,9943,9452012/2/431,55113,6438,05333,5493,1282012/2/527,28313,8327,61134,5502,9932012/2/640,08620,89611,17554,3123,5242012/2/743,49820,72514,89756,9784,4322012/2/841,82224,27016,69660,8465,7902012/2/940,15225,17714,03062,2596,211201

15、2/2/1038,12723,54419,16071,9505,9502012/2/1131,08319,7169,81947,5724,6362012/2/1235,91817,71122,34447,6284,7562012/2/1354,74125,94514,47072,1096,4402012/2/1445,18334,28316,76576,3925,9062012/2/1547,26430,45717,15478,5545,9522012/2/1643,36234,88123,09079,1805,6002012/2/1752,09930,59413,46380,1425,156

16、2012/2/1841,68826,3279,65358,2764,0962012/2/1932,86822,5519,31950,7033,7002012/2/2056,51836,62214,15982,3625,5672012/2/2152,15541,01127,696101,3985,1622012/2/2248,78038,64120,916100,5494,6072012/2/2349,86144,88123,356106,6794,2962012/2/2458,65439,03621,10495,9163,8882012/2/2538,15028,28016,41874,319

17、3,6672012/2/2637,55126,25011,20763,8383,6912012/2/2751,59536,66815,638100,8875,9132012/2/2850,22638,57516,75798,5855,8302012/2/2951,92551,22117,42798,9776,8952012/3/152,36953,95828,479105,2604,1862012/3/261,19653,41515,43499,6163,7582012/3/342,79434,23015,09576,9743,2132012/3/440,64932,5299,75367,80

18、93,3682012/3/559,32743,02914,306104,9244,2292012/3/649,94649,92215,94597,3584,8222012/3/753,10349,54418,067108,2224,4502012/3/846,82040,67720,59992,8994,1122012/3/941,18653,90419,19197,8094,3922012/3/1031,42036,02613,17677,2462,9012012/3/1132,50033,15310,03665,6403,0932012/3/1258,62257,15619,332103,

19、9213,7802012/3/1349,03251,14014,317110,8153,4442012/3/1448,85658,95417,196130,0913,1452012/3/1543,28780,93715,239121,4163,1602012/3/1652,62654,30918,447117,4042,6392012/3/1736,53351,01811,72197,1622,1542012/3/1840,42747,81813,00395,4061,8052012/3/1951,72578,86020,914144,1142,6342012/3/2049,75675,153

20、19,366162,2672,2832012/3/2155,76685,80420,746144,3622,3872012/3/2252,70267,26121,283155,2232,5102012/3/2343,54689,07215,033124,2791,8532012/3/2431,50847,10210,38390,6121,3232012/3/2533,35148,1929,29488,3401,1362012/3/2647,96670,39616,341165,9481,4772012/3/2748,28677,86915,776166,1701,5852012/3/2859,

21、49996,94819,762169,0071,4162012/3/2951,64784,44617,830189,4641,5012012/3/3057,53372,93624,215150,0641,1652012/3/3144,85765,03016,288139,3278912012/4/163,10964,04111,146122,3429132012/4/241,60751,9209,415105,9296532012/4/337,16251,2777,02297,5325042012/4/436,01649,2447,91397,5928372012/4/557,06673,76

22、611,909152,7547592012/4/663,09686,73411,348153,6137702012/4/743,79565,02517,130118,6375942012/4/840,48557,7088,013126,2185662012/4/960,09478,66914,462180,9087292012/4/1062,03976,03611,108172,0066442012/4/1167,70579,84710,114168,5576942012/4/1262,63094,5519,914201,3606202012/4/1379,19884,7708,323148,

23、9025992012/4/1448,86665,2205,944129,8804262012/4/1549,02862,0895,759118,8144532012/4/1664,10183,27237,929160,8604612012/4/1757,89296,14210,797161,1918772012/4/1853,57189,6448,855162,9976862012/4/1961,89479,4517,217176,4956282012/4/2049,07375,3546,856146,9457782012/4/2138,93766,0535,565117,1015142012

24、/4/2241,76966,5764,172121,8256472012/4/2371,186102,9759,322190,4764972012/4/2473,912117,9506,289205,4155422012/4/2573,398116,91510,979196,6557562012/4/2664,85198,5387,139179,5286782012/4/2751,970104,3624,301162,0024562012/4/2851,58280,3884,696140,4845512012/4/2939,01473,7042,441103,7894532012/4/3041

25、,07659,3522,69498,7973192012/5/145,01461,1942,081108,5904232012/5/271,954124,5593,359201,6343912012/5/382,229124,9814,215212,8557622012/5/473,936117,3425,686195,9607192012/5/568,88799,9702,549162,9374292012/5/663,94397,99010,418162,7604782012/5/795,689128,3783,575237,1964182012/5/895,518145,9093,420

26、219,3404052012/5/974,805131,0833,391212,9148152012/5/1078,496123,8653,204190,5154502012/5/1161,880121,3053,195178,2005052012/5/1251,64796,2071,954133,8103392012/5/1345,57480,6951,504117,2433802012/5/1462,241111,8272,993170,2319732012/5/1559,121143,5062,656171,7296572012/5/1678,123147,6703,696171,235

27、7222012/5/1762,693136,33210,512169,7476042012/5/1849,941111,0572,064163,0144602012/5/1944,47292,3913,025123,6364092012/5/2043,92586,0282,443113,7886612012/5/2155,362143,6022,277165,3197452012/5/2278,179141,62717,064185,7366192012/5/2355,553129,5554,786167,5497692012/5/2461,118110,5384,810165,4017182

28、012/5/2559,607112,7712,319159,9365182012/5/2639,75982,4432,021116,4904872012/5/2754,81897,33013,376109,7986452012/5/2868,190118,8492,762154,4016762012/5/2966,300152,0086,920162,1527562012/5/3053,19696,3804,087138,8107562012/5/3149,146100,5432,594131,9815272012/6/146,597110,7662,956111,0575712012/6/2

29、35,28453,0721,69987,1804422012/6/337,89169,2781,64085,8114302012/6/455,61860,3906,390114,1427522012/6/554,63970,6612,259120,7995442012/6/650,965112,6032,323117,2865432012/6/771,14278,3082,960116,9173672012/6/858,069142,9352,999130,9244232012/6/955,79769,0482,350102,3513302012/6/1053,89363,0832,64997

30、,4683682012/6/1168,06077,5812,609132,2744782012/6/1264,12180,92713,563127,6355432012/6/1368,10079,4742,081123,2954262012/6/1456,69366,1231,664115,4026172012/6/1559,80863,6182,018106,8124692012/6/1647,286103,4302,50184,7342692012/6/1743,82049,4351,35979,8563022012/6/1858,25481,5131,829108,4737202012/

31、6/1951,13869,2254,138104,0015252012/6/2049,50960,3451,85796,2635332012/6/2143,93251,6792,67687,8917682012/6/2234,05255,6361,45971,2623952012/6/2327,36534,2231,24451,6423872012/6/2437,98641,8361,25961,2776042012/6/2551,84157,2041,99783,1655362012/6/2650,35657,4262,22588,3296992012/6/2754,14957,4702,0

32、4692,0226232012/6/2845,79758,6652,08884,5787722012/6/2953,30857,7792,11380,6656802012/6/3040,28954,5271,70073,7707662012/7/141,75251,0232,22664,4466182012/7/261,67756,4126,44790,2636342012/7/353,54156,7715,29385,3617092012/7/450,49994,6433,75883,2327122012/7/547,91971,6501,84874,6606922012/7/643,286

33、56,1193,07472,4575842012/7/736,66245,0135,87556,7156992012/7/835,71342,3692,83053,5256142012/7/947,15254,3192,01969,0821,8742012/7/1045,43569,8402,05178,1991,2762012/7/1147,47752,3124,40673,9061,1562012/7/1244,93246,4922,34668,9929972012/7/1338,83543,1512,45061,8111,0042012/7/1432,60039,8971,72350,6

34、188792012/7/1532,14935,0231,50647,1778062012/7/1663,49444,8922,60465,8521,1172012/7/1746,09543,4482,96066,9711,7442012/7/1890,95671,1073,920112,8958,1862012/7/1944,29176,2053,01669,1312,0182012/7/2039,16440,3582,77863,5162,1942012/7/2133,52835,3402,61449,1371,6182012/7/2232,81032,2362,60445,2941,355

35、2012/7/2343,00744,98899,44382,2411,7572012/7/2441,46141,7504,12660,2682,0292012/7/2547,74539,1863,50464,0941,7312012/7/2657,71749,1943,34462,7541,7802012/7/2744,82338,5404,92858,3472,1382012/7/2838,26534,2162,40256,4541,4552012/7/2933,11830,4847,16242,3912,0032012/7/3043,66540,9096,87363,1593,202201

36、2/7/3145,02646,9374,90367,8102,4762012/8/148,73443,1606,27770,1042,6772012/8/242,57646,1905,39280,2442,8272012/8/360,67741,4485,37565,7193,7652012/8/443,15834,5164,53250,8522,1202012/8/535,57033,3143,44748,5651,9922012/8/648,08157,6535,35869,1522,6752012/8/747,91744,6146,61974,5212,7632012/8/848,012

37、45,4096,913123,9682,5222012/8/954,92543,8867,90275,3483,1622012/8/1048,46744,7767,57573,0152,8952012/8/1141,52941,1745,35461,3382,4032012/8/1242,65540,5095,44761,3532,6332012/8/1388,56782,08013,804135,0865,6112012/8/1468,77963,55512,536115,4754,4292012/8/1569,22179,48311,122118,0484,2472012/8/1684,5

38、0466,40811,322114,9494,3132012/8/1763,88069,61611,379111,1536,6012012/8/1867,14351,6038,08781,3724,6672012/8/1954,13552,0528,42385,1654,5282012/8/2079,06266,70712,845112,4805,0542012/8/2192,67178,17215,373136,6925,2352012/8/22101,11189,55718,010173,2735,7792012/8/2398,741110,34519,334183,2905,627201

39、2/8/2499,58292,07318,555178,7095,6212012/8/2572,068125,09213,193132,2434,6242012/8/2672,881119,17811,896120,2484,2232012/8/2785,71383,46316,662164,9085,5052012/8/2885,34887,29618,172159,5215,7202012/8/29112,95877,32018,319147,1935,8992012/8/3074,04574,56817,373137,4216,1612012/8/3173,50473,14817,856

40、143,0115,8902012/9/170,16880,47814,332131,4945,5492012/9/275,31774,45315,176132,1265,3052012/9/3130,504102,19426,251191,2798,0912012/9/4132,952114,61930,361243,1758,0842012/9/5128,662113,29433,614268,0427,8702012/9/6116,562107,80728,146227,9648,5812012/9/7124,86093,70628,922200,4507,8872012/9/887,57

41、381,06520,628158,8996,6132012/9/991,49379,41318,836151,4206,6802012/9/10113,573109,64426,379199,3868,7442012/9/11121,167106,89230,368237,5908,6432012/9/12130,882107,41637,948220,05616,5632012/9/13181,136123,40640,458255,66212,5732012/9/14164,252131,42139,120264,63911,9172012/9/15141,286111,81133,153

42、220,6929,0182012/9/16140,257111,93432,550224,3149,3412012/9/17177,889131,50040,821275,30012,6302012/9/18183,749124,48946,054275,30213,0802012/9/19146,961117,28143,266258,92513,2982012/9/20165,732109,49338,585236,40812,5322012/9/21138,417114,39139,455238,23112,0972012/9/22113,28494,69229,300185,0519,

43、2492012/9/23103,18086,48625,871163,0348,4272012/9/24139,159110,97336,663227,09112,1672012/9/25192,351129,11650,443273,64933,4232012/9/26127,92097,88139,131215,15215,3672012/9/27134,24083,11231,632249,53910,6982012/9/2899,24766,99128,722165,98710,9332012/9/2975,71451,72121,913114,41110,6912012/9/3042

44、,37133,90113,76565,4268,5892012/10/150,84533,67812,67870,0467,0512012/10/268,95743,60115,61390,5819,0412012/10/382,37147,84119,060109,3739,5362012/10/496,48654,53122,502132,59410,7382012/10/5112,57459,70325,015145,96811,8372012/10/6110,69659,17225,939153,24912,2172012/10/7124,68958,10428,350152,2931

45、2,6902012/10/8169,00271,43838,133202,80715,5702012/10/9160,60680,63160,806213,86017,6752012/10/10171,80882,38747,903215,95218,9612012/10/11164,77772,73841,821218,30324,6542012/10/12149,31376,33844,589201,70016,5862012/10/13130,00966,62331,331158,58213,8852012/10/14126,91659,75529,816150,76514,545201

46、2/10/15185,769113,94751,747231,20723,6142012/10/16190,999125,10653,444248,57424,2832012/10/17220,54895,46756,443247,02628,0972012/10/18222,29096,69065,287247,36626,8262012/10/19181,34180,40850,894213,77225,3802012/10/20135,49757,57433,516156,61523,5982012/10/21128,80154,79232,415154,10821,4442012/10

47、/22200,84375,49847,391206,99228,2092012/10/23187,28975,35254,095268,11533,5972012/10/24173,91376,61453,726230,44431,0692012/10/25153,67877,88247,990239,10726,8872012/10/26147,16861,43643,181181,14324,4722012/10/27116,89950,27432,802143,53021,3722012/10/28112,28548,11632,730135,40919,3282012/10/29168

48、,42865,90351,054212,14230,7152012/10/30209,21781,38963,910263,32835,3582012/10/31207,38673,51366,830264,21337,9142012/11/2174,37262,09249,741222,10838,3512012/11/3152,01149,34943,447170,14635,7872012/11/4158,96945,99742,517174,07837,4822012/11/5216,02357,41759,358248,51353,5982012/11/6219,84658,0716

49、2,078242,05846,0982012/11/7188,72474,55659,274277,94446,4602012/11/8198,73765,33058,704257,22745,8502012/11/9166,34552,21452,487210,13751,9002012/11/10147,54054,55744,811187,05654,0702012/11/111,098,567385,582392,3771,304,775579,5892012/11/12194,72264,56371,961276,45277,2082012/11/13161,49454,38660,

50、237218,91354,4932012/11/14145,52053,67049,004206,90547,7542012/11/15139,06247,98748,465195,77167,3242012/11/16129,48150,21951,246183,70952,3372012/11/17118,23540,79738,267145,57341,7912012/11/18113,23844,24336,671142,69339,7342012/11/19143,77447,27755,872199,81554,6782012/11/20156,79752,46653,780203

51、,26454,8152012/11/21141,18946,89954,760226,98961,2352012/11/22127,64650,13652,675196,29358,2332012/11/23129,41345,75946,256196,37156,7172012/11/24114,16048,84040,195162,70947,2802012/11/25127,83640,18039,231164,24152,7192012/11/26176,45050,01759,722241,34367,2872012/11/27178,33551,94164,547281,84169

52、,4512012/11/28158,56751,42356,166223,54972,7912012/11/29149,29746,08351,081203,68464,7092012/11/30125,49045,05445,840190,43866,9482012/12/1114,02239,32540,422144,31560,2222012/12/2105,12035,58738,312149,78359,3932012/12/3138,76945,82148,694183,52170,2112012/12/4127,51741,99552,678221,70473,1342012/1

53、2/5133,85445,63949,071201,76884,7452012/12/6171,01946,65847,430194,19779,4362012/12/7114,04545,81749,973183,28561,8982012/12/875,72233,94231,693119,99151,5162012/12/981,57031,21632,348123,91353,8822012/12/10113,37348,36946,166181,77184,8422012/12/11121,78249,97855,591201,92980,6312012/12/12351,61215

54、2,982176,836616,552291,5422012/12/13119,74458,66457,635209,14593,6722012/12/1487,28844,35844,247151,66667,6842012/12/1581,80139,20335,564127,69259,8922012/12/1682,74437,92435,410130,47159,3012012/12/17106,49550,02848,262169,01176,4812012/12/18117,77852,84454,109188,63680,2522012/12/19109,15948,58054

55、,685181,62682,4642012/12/20108,32252,90452,598223,26384,6372012/12/2193,10848,28346,527170,86480,2962012/12/2283,97647,53147,435145,21974,2162012/12/2390,43442,05940,962142,73479,5822012/12/24118,98849,63257,128195,664100,4742012/12/25110,32752,97157,194216,024109,7102012/12/26113,29752,44755,467190

56、,130102,5382012/12/27112,58449,23651,281176,61798,0432012/12/2889,27346,34549,255165,41885,4182012/12/2985,71043,98440,544161,90285,6162012/12/3086,27741,26640,428133,69478,4672012/12/3179,98742,76445,550135,27679,234類類型型月月份份一二三四五六聚劃算營銷主題主推款副推款普通活動款T恤(短)T恤(短)襯衫(短)襯衫(短)褲子(長)褲子(長)七八九十十一T恤(短)襯衫(短)褲子(長)月月份份十二品類具體說明預計銷售件數(shù) 單價（元）預計總額（元）月份一二合計件數(shù)三四五六七八九十十一十二月份尺碼顏色面料功能風格圖案