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1、2020年1月1380國開電大本科商務(wù)英語3期末考試試題及答案一、交際用語(每小題2分，共10分) 1-5題：選擇正確的語句完成下面對話，并將答案序號寫在答題紙上。1.Excuse me，_. It stands for strengths， weaknesses， opportunities and threats. A.how do you know by SWOT? B.what do you mean by SWOT? C.what is your meaning by SWOT? 答案B 2.Kathy， Id like you to meet Maggie Jacobs. _， M
2、aggie.Youre doing a great job. A.Im pleased to meet you B.Its great to see you again C.Im happy to meet you too 答案A 3._ Well， it is a separate department.But there are two laboratories， one at each production plant. A.What about the training manager and the human resources manager? B.What about the
3、board of directors and the chairman? C.What about the Research and Development Department? 答案C 4.Good afternoon.Can I help you? _ A deposit account or a current account? A.Thank you.Id like to order a checkbook. B.Sorry， I dont have a bank account at all. C.Yes， Id like to open an account. 答案C 5._ U
4、sually， the similar contracts signed with other consignees are based on 12months. A.What is the deadline for the construction? B.How long is your consignment term， normally? C.What do you think of the paperwork for the contract? 答案B 二、詞匯語法(每小題2分，共30分) 6-20題：閱讀下面的句子，從 三個選項中選出一個能填入空白處的正確選項，并將答案序號寫在答題紙
5、上。6.When you sent in your report， you also have to file a report_your trip. A.which summarize B.summarizing C.summarize 答案B 7.One of the ways to help you stay energized is to engage in a quick conversation with high-energy colleagues because their positive energy may_you. A.refresh B.affect C.discou
6、rage 答案A 8.The organization started with a small number of children_ten to twelve. A.being aged B.aged C.aging 答案B 9.Often， teams can tackle problems more quickly than_you can accomplish on your own. A.what B.that C.which 答案A 10.Sometimes a situation will_a direct style of management. A.call out B.c
7、all on C.call for 答案C 11.I have monthly remittances_to me from the Canada Embassy and Id like to have the money paid into an account. A.sent B.send C.being sent 答案A 12.One of the advantages of online banking is that it allows you to_money between accounts effectively. A.deposit B.pay C.transfer 答案C
8、13.I think our marketing team is_and the after-sales service is fast and effective. A.qualifying B.qualified C.being qualified 答案B 14.Please find enclosed our brochure and other leaflets_our range of services. A.outlined B.outline C.outlining 答案C 15.Serving overseas customers may often be done by ph
9、ones， faxes， letters or emails_so many personal visits. A.instead B.with C.without 答案C 16.No， not really.It is becoming more important with the_economy. A.ever grown B.ever to grow C.ever growing 答案C 17.The total cost in log is ties in China is still higher than that in many other_countries. A.indus
10、trialized B.individualized C.imperialized 答案A 18.They_the royalties， including patent right， proprietary technology， copy right， trademark right， and soon. A.point to B.refer to C.show to 答案B 19.If you need other tax registrations in addition to the ABN， you may need to provide _information. A.accid
11、ental B.additional C.addictive 答案B 20._youd have to tell me how large your order is going to be. A.Im nervous B.Im worried C.Im afraid 答案C 三、閱讀理解(每小題4分，共40分) 21-25題：閱讀下列短文，從A、B、C三個選項中選出一個正確答案，并將答案序號寫在答題紙上。Passage l In business， people have to deal in person with all kinds of people.When talking to p
12、eople within your company who dont speak your language， you may have to use English；these people maybe colleagues or co-workers-who may work with you in your own department， in another part of the building or in another branch.And you may also have to deal with people from outside the organization：c
13、lients， suppliers， visitors and members of the public.Moreover， these people maybe friends or strangers-people of your own age， or people who are younger or older than you. The relationship you have with a person determines the kind of language you use.For example， its not appropriate to sayHi， how
14、are you!when meeting the Managing Director of a large company or to sayGood morning， its a great pleasure to meet you when being introduced to a person youll be working closely within the same team. People usually for man impression of you from the way you speak and be have-not just from the way you
15、 do your work.People in different countries have different ideas of what sounds friendly， polite or sincere-and of what sounds rude or unfriendly!Good manners in your culture maybe considered bad manners in another.Sometimes your body language，gestures and expressions may tell people more about you
16、than the words you use. 21.The topic of the passage is A.self-image in business situation B.the importance of appropriate choice of language C.dealing with people in business 答案C 22.The language you use when talking with people in business is decided by A.your relationship with the particular person
17、 B.yourself C.your boss 答案A 23.People usually for man impression of you from A.your way of doing jobs B.your language and manners C.your facial expressions 答案B 24.Good manners in your culture maybe considered bad manners in another.Good manners in this statement mean A.to be have politely B.to be ha
18、ve lovely C.to be have aggressively 答案A 25.The message of the article is that A.dealing with people successfully in business is not easy B.clients with different cultural background is most challenging C.language plays a very important role in setting up business relationship 答案A 26-30題：根據(jù)短文內(nèi)容判斷給出的語
19、句是否正確，正確的寫“T”，錯誤的寫“F”，并將答案寫在答題紙上。Passage 2 There are eight traditional functions of marketing： (1)Buying：A marketerfocusesonbuyersneedsanddesiresinordertodecidewhat products to make available.Understanding buyers behavior is of great importance. (2) Selling：Marketers usually view selling as a persua
20、sive activity that is completed through promotion.Selling includes personal selling，advertising，and other selling methods.It is probably the function of marketing that we most often see in our daily life. (3) Transporting：Transporting is physically moving the product from the seller to the buyer.Mar
21、keters focus on transporting costs and services. (4) Storing：Like transporting， storing is an aspect of the physical distribution of products.Storing includes warehousing activities.Warehouses hold products for long periods sometimes in order to create time utility. (5) Grading：Grading involves sort
22、ing products according to size and quality.This makes buying and selling easier because it reduces the need for inspection and sampling. (6) Financing：For many products， such as automobiles， fridges， and new homes， the purchase is facilitated when the marketer provides credit that makes the purchasi
23、ng of the product possible. (7) Marketing research：Through research， marketers may find out the need for new products and services.By gathering information on a regular basis， they can better plan，carryout and control marketing activities. (8) Risk taking：It involves bearing the uncertainties that a
24、re part of the marketing process.Most marketing decisions result in either successor failure that is associated with risk. 26.It is very important to understand buyers behavior. 答案T 27.Marketers usually use different selling methods. 答案T 28.Marketers ignore transporting costs and services. 答案F 29.Bo
25、th transporting and storing are the aspects of the physical distribution of products. 答案T 30.Marketers provide credit that makes the purchasing of automobiles， bridges， and new homes possible. 答案F 四、寫作(一篇作文，共20分) 31.根據(jù)要求寫作文。Suppose you are Henry.Last month，you bought a Canon digital camera from JD.c
26、om and found that the lens didnt work properly.You asked for a new one and found that there were some scratches on the screen when the new camera arrived.You are writing to complain about it： describe the problems clearly； ask for a replacement of the camera； ask for compensation or a 10%discount； end the complaint letter. 備注翻譯： Suppose You are Henry.上個月，你從京東到家發(fā)現(xiàn)鏡頭不能正常工作。你要了一個新的，發(fā)現(xiàn)新相機(jī)到了屏幕上有一些劃痕。你寫信投訴： 把問題描述清楚； 要求更換攝像頭； 要求賠償或10%的折扣； 結(jié)束投訴信。
2020年1月1380國開電大本科《商務(wù)英語3》期末考試試題及答案
