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1、2022年1月1380國開電大本科商務(wù)英語3期末考試試題及答案|2022年1月1380國開電大本科商務(wù)英語3期末考試試題及答案 一、交際用語(每小題2分，共10分) 1-5題：選擇正確的語句完成下面對話，并將答案序號寫在答題紙上。 Passage 2 There are eight traditional functions of marketing： (1)Buying：A marketerfocusesonbuyersneedsanddesiresinordertodecidewhat products to make available.Understanding buyers beha
2、vior is of great importance. (2) Selling：Marketers usually view selling as a persuasive activity that is pleted through promotion.Selling includes personal selling，advertising，and other selling methods.It is probably the function of marketing that we most often see in our daily life. (3) Transportin
3、g：Transporting is physically moving the product from the seller to the buyer.Marketers focus on transporting costs and services. (4) Storing：Like transporting， storing is an aspect of the physical distribution of products.Storing includes warehousing activities.Warehouses hold products for long peri
4、ods sometimes in order to create time utility. (5) Grading：Grading involves sorting products according to size and quality.This makes buying and selling easier because it reduces the need for inspection and sling. (6) Financing：For many products， such as automobiles， fridges， and new homes， the purc
5、hase is facilitated when the marketer provides credit that makes the purchasing of the product possible. (7) Marketing research：Through research， marketers may find out the need for new products and services.By gathering information on a regular basis， they can better plan，carryout and control marke
6、ting activities. (8) Risk taking：It involves bearing the uncertainties that are part of the marketing process.Most marketing decisions result in either successor failure that is associated with risk. 26.It is very important to understand buyers behavior. 答案T 27.Marketers usually use different sellin
7、g methods. 答案T 28.Marketers ignore transporting costs and services. 答案F 29.Both transporting and storing are the aspects of the physical distribution of products. 答案T 30.Marketers provide credit that makes the purchasing of automobiles， bridges， and new homes possible. 答案F 四、寫作(一篇作文，共20分) 31.根據(jù)要求寫作文。 describe the problems clearly； ask for a replacement of the camera； ask for pensation or a 10%discount； end the plaint letter. 備注翻譯： Suppose You are Henry.上個月，你從京東到家發(fā)現(xiàn)鏡頭不能正常工作。你要了一個新的，發(fā)現(xiàn)新相機到了屏幕上有一些劃痕。你寫信投訴： 把問題描述清楚； 要求更換攝像頭； 要求賠償或10%的折扣； 結(jié)束投訴信。 參考答案： 第 4 頁 共 4 頁
2022年1月1380國開電大本科《商務(wù)英語3》期末考試試題及答案2
