山東省冠縣武訓(xùn)高級(jí)中學(xué)高中英語(yǔ) Unit 5《 Inside advertising》課件 新人教版選修9

《山東省冠縣武訓(xùn)高級(jí)中學(xué)高中英語(yǔ) Unit 5《 Inside advertising》課件 新人教版選修9》由會(huì)員分享，可在線(xiàn)閱讀，更多相關(guān)《山東省冠縣武訓(xùn)高級(jí)中學(xué)高中英語(yǔ) Unit 5《 Inside advertising》課件 新人教版選修9（91頁(yè)珍藏版）》請(qǐng)?jiān)谘b配圖網(wǎng)上搜索。

1、A. it is likely that adolescent boys are the target audience of computer games adsB. adolescent boys always buy more computer games than other peopleC. young boys like computer games only so they will just buy computer gamesD. only adolescent boys will buy computer games, for playing computer games

2、is their favorite1. The sentence “Adolescent boys are more likely to buy computer games than any other group” (Para.3, Page 42) implies _. A 推理判斷題。不能選擇閱讀文章中直接推理判斷題。不能選擇閱讀文章中直接出現(xiàn)的句子作為答案出現(xiàn)的句子作為答案, 答案必須是在原文基答案必須是在原文基礎(chǔ)上聯(lián)系上下文礎(chǔ)上聯(lián)系上下文, 對(duì)句子內(nèi)容進(jìn)行推理判斷。對(duì)句子內(nèi)容進(jìn)行推理判斷。答案從第三段第二、三句推斷得出。選項(xiàng)答案從第三段第二、三句推斷得出。選項(xiàng)B內(nèi)容絕對(duì)內(nèi)容絕對(duì),

3、且不是推斷的內(nèi)容且不是推斷的內(nèi)容, 選項(xiàng)選項(xiàng)C、D內(nèi)容片面內(nèi)容片面, 表達(dá)有誤。學(xué)生必須關(guān)注表達(dá)有誤。學(xué)生必須關(guān)注“only, always, never, nothing, none”等表達(dá)絕對(duì)的等表達(dá)絕對(duì)的詞。詞。A. Whether the budget can be afforded.B. Which target audience the products are intended for.C. Which medium can best display the products.D. How to advertise the products with the right tech

4、nique. 2. Which of the following is NOT the factor in choosing the right medium?D 細(xì)節(jié)理解題。題目關(guān)鍵詞細(xì)節(jié)理解題。題目關(guān)鍵詞choosing the right medium, 關(guān)注文章副標(biāo)題關(guān)注文章副標(biāo)題Use a suitable media。選項(xiàng)。選項(xiàng)A對(duì)應(yīng)原文第對(duì)應(yīng)原文第六段第二、四句。選項(xiàng)六段第二、四句。選項(xiàng)B、C對(duì)應(yīng)原文第七段第一句。選對(duì)應(yīng)原文第七段第一句。選項(xiàng)項(xiàng)D只是重復(fù)題目意思只是重復(fù)題目意思, 并沒(méi)有提到為廣告選擇合適媒體并沒(méi)有提到為廣告選擇合適媒體需考慮的因素。需考慮的因素。A. consc

5、ience to be worthy citizensB. desire to save moneyC. curiosity to know more about the productD. focus on the rich and famous people3. The advertisement on the right probably appeals to peoples _ .B 推理判斷題。題目關(guān)鍵詞推理判斷題。題目關(guān)鍵詞appeal to，因此關(guān)注閱讀文，因此關(guān)注閱讀文章副標(biāo)題章副標(biāo)題appeal to your target。結(jié)合原文第五段第一句。結(jié)合原文第五段第一句和廣告中

6、的宣傳和廣告中的宣傳“buy one get one free”(買(mǎi)一送一買(mǎi)一送一), 符合符合商家通過(guò)價(jià)格優(yōu)惠手段吸引消費(fèi)者。商家通過(guò)價(jià)格優(yōu)惠手段吸引消費(fèi)者。4. Governments all over the world spend a large sum of money on such ads as road safety. The governments want to make use of advertisements function of _. A. informingB. educatingC. EntertainingD. persuadingB 細(xì)節(jié)理解題。在原文第二

7、段找到答案。細(xì)節(jié)理解題。在原文第二段找到答案。5. The purpose of this text is to _ .A. inform people of the functions of advertisementsB. persuade people to buy the products advertised by some advertisementsC. tell people how to make effective advertisementsD. warn people not to be cheated by some dishonest advertisementsC

8、 推理判斷題。解答文章目的推理判斷題。解答文章目的(purpose)、主要內(nèi)容、主要內(nèi)容(main idea)或作或作者態(tài)度者態(tài)度(attitude)的題目的題目, 有共同突破口。學(xué)生可通過(guò)文體和作者態(tài)有共同突破口。學(xué)生可通過(guò)文體和作者態(tài)度排除部分答案。本文作者態(tài)度中立度排除部分答案。本文作者態(tài)度中立(objective)，寫(xiě)作目的、主旨，寫(xiě)作目的、主旨都不應(yīng)有個(gè)人主觀觀點(diǎn)，因此可排除選項(xiàng)都不應(yīng)有個(gè)人主觀觀點(diǎn)，因此可排除選項(xiàng)B和和D。此外。此外, 要注意信息要注意信息的全面的全面, 選項(xiàng)選項(xiàng)A內(nèi)容不夠全面。選項(xiàng)內(nèi)容不夠全面。選項(xiàng)C內(nèi)容全面內(nèi)容全面, 也呼應(yīng)了文章題目。也呼應(yīng)了文章題目。A. T

9、o make advertisements and earn a lot of money. B. To persuade people to buy a certain brand of rice.C. To persuade people behave in the way advertisers want.D. To talk people into seeing a movie at their cinema.1. Advertisers go to a lot of trouble and expense to make adverts and so they want to mak

10、e sure they achieve their purpose. (Para. 1, Page 48) What does their purpose refer to?1.C 細(xì)節(jié)理解題。細(xì)節(jié)理解題。2. “This is why many countries have a government organization which examines complaints about ads.” (Para. 4 Page 49) The word “examine” is closest in meaning to _.A. StopB. checkC. receive D. make

11、2.B 詞義猜測(cè)題。詞義猜測(cè)題。A. The famous people cannot be used in advertisements. B. Ads about alcoholic drinks or tobacco are forbidden all over the world.C. Ads that are concerned about violence cannot be shown during television programs for children.D. With the laws and advertisers codes of conduct made, pe

12、ople will not be affected by false advertising.3. Which of the following statements is TRUE?3.C 推理判斷題。推理判斷題。A. we should blame the consumers themselves if they are cheated by dishonest advertisersB. consumers should be responsible to protect their rights and interestsC. schools should educate studen

13、ts about the skills used in the advertisementsD. consumers should turn a blind eye to the techniques used by the advertisements4. It can be inferred from Paragraph 5 that _ .4.B 推理判斷題。推理判斷題。5. We may find this text in a (an) _.A.advertisement B. magazineC. travelling brochure D. encyclopedia5.D 推理判斷

14、題。推理判斷題。 技巧點(diǎn)撥：中心句通常在段落首句技巧點(diǎn)撥：中心句通常在段落首句, 第第3、4、5段中心句在第段中心句在第2句，均是提出問(wèn)題句，均是提出問(wèn)題或表明現(xiàn)狀后用或表明現(xiàn)狀后用for this reason, this is why , this means等句子引出該段真正主旨內(nèi)容等句子引出該段真正主旨內(nèi)容; 此外，要理清文章的思路：第此外，要理清文章的思路：第1段總起全文，段總起全文，第第2、3、4、5段服務(wù)主題和第段服務(wù)主題和第1段；還要把段；還要把相同或相近的段落內(nèi)容相同或相近的段落內(nèi)容(第第2、3段，有關(guān)制段，有關(guān)制定相應(yīng)制度，內(nèi)容相近定相應(yīng)制度，內(nèi)容相近)簡(jiǎn)化和整合。簡(jiǎn)化和整

15、合。Reading 2 Keeping Advertisers Honest (Page 48)寫(xiě)作步驟：寫(xiě)作步驟：1. 結(jié)構(gòu)分析；結(jié)構(gòu)分析；2. 提煉、改寫(xiě)中心句；提煉、改寫(xiě)中心句；3. 整合和修飾整合和修飾Stage 1: Structure analysis (步驟一：步驟一：結(jié)構(gòu)分析結(jié)構(gòu)分析) Answer the following questions to better understand the structure. Fill in your answers accordingly in the blanks and finish the mind map of the tex

16、t. (回回答以下問(wèn)題答以下問(wèn)題, 理解文章結(jié)構(gòu)。在圖表相理解文章結(jié)構(gòu)。在圖表相應(yīng)處填上答案應(yīng)處填上答案, 完成文章思路圖完成文章思路圖)回答以下問(wèn)題回答以下問(wèn)題, 理解文章結(jié)構(gòu)。在圖理解文章結(jié)構(gòu)。在圖表相應(yīng)處填上答案表相應(yīng)處填上答案, 完成文章思路圖。完成文章思路圖。1. What is the title of the passage?2. Which paragraph serves as the introduction to the whole passage?3. How many subtitles are there in the passage? What are they?

17、4. What is the relation between the title and subtitles?1. Title: Title: Keeping Advertisers Honest2. Para. (introduction to the whole passage) Para.1 (introduction to the whole passage)3. _ subtitles (1) The law(2) Advertising organizations(3) Complaints organization (4) The consumer4Stage 2: Topic

18、 sentence and key words (步驟二：提煉、改寫(xiě)中心句或關(guān)鍵詞步驟二：提煉、改寫(xiě)中心句或關(guān)鍵詞) Figure out topic sentence for each paragraph, underline the key words in each topic sentence and rewrite the key words in your own words if possible. (找找出每段的中心句出每段的中心句, 并在中心句中劃出關(guān)并在中心句中劃出關(guān)鍵詞鍵詞, 盡量用自己的語(yǔ)言改寫(xiě)關(guān)鍵詞盡量用自己的語(yǔ)言改寫(xiě)關(guān)鍵詞)Paragraphs Topic sent

19、encesRewrite the key words if possible1Fortunately, most countries have developed ways to control advertising and prevent false or unsuitable advertising.to keepadvertisers honest (與題目與題目呼應(yīng)呼應(yīng))Paragraphs Topic sentencesRewrite the key words if possible2One way to control advertising is to make laws t

20、hat prevent advertisers doing the wrong thing.Make laws and certain rulesParagraphs Topic sentencesRewrite the key words if possible3For this reason, most advertisers belong to advertising organizations that not only educate and support their members, but also make rules for everyone in the organiza

21、tion to follow.Make laws and certain rulesParagraphs Topic sentencesRewrite the key words if possible 4This is why many countries have a government organization which examines complaints about ads.(the government) is established to do sth.; be responsible to do sth. 5This means that the consumer is

22、responsible for checking the product before buying. It is the consumers duty to do sth.; Customers shoulder the responsibility for sth.Stage 3: Combine and Polish (步驟步驟三：整合和修飾三：整合和修飾) Combine the key words into a summary, using some adverbs, conjunctions, etc. (用副詞、連詞等用副詞、連詞等整合整合, 完成摘要寫(xiě)作完成摘要寫(xiě)作)參考例文參

23、考例文1： Many countries make laws and certain rules to keep advertisers honest. Besides, the government organization is established to examine complaints about ads and consumers responsibility to check the products also makes sense.參考例文參考例文2： In order to keep advertisers honest, many countries make law

24、s and certain rules. Furthermore, the government organization shoulders the responsibility to examine complaints. It is also the consumers duty to check the products themselves. 寫(xiě)作內(nèi)容寫(xiě)作內(nèi)容 請(qǐng)以約請(qǐng)以約120120詞談?wù)勀愕挠^點(diǎn)詞談?wù)勀愕挠^點(diǎn), ,內(nèi)容要點(diǎn)包括：內(nèi)容要點(diǎn)包括：1.1.商家誠(chéng)信的廣告宣傳商家誠(chéng)信的廣告宣傳, ,能給他們自己能給他們自己以及消費(fèi)者帶來(lái)什么好處？以及消費(fèi)者帶來(lái)什么好處？2.2.應(yīng)該采取什

25、么措施監(jiān)督商家應(yīng)該采取什么措施監(jiān)督商家, ,保證他保證他們的廣告信息是誠(chéng)信可靠的？們的廣告信息是誠(chéng)信可靠的？技巧點(diǎn)撥：技巧點(diǎn)撥： 寫(xiě)作觀點(diǎn)可取之于文，用之于文。學(xué)寫(xiě)作觀點(diǎn)可取之于文，用之于文。學(xué)生可從課文中提煉、積累、改寫(xiě)觀點(diǎn)，運(yùn)生可從課文中提煉、積累、改寫(xiě)觀點(diǎn)，運(yùn)用于相關(guān)話(huà)題的寫(xiě)作，使觀點(diǎn)更有深度。用于相關(guān)話(huà)題的寫(xiě)作，使觀點(diǎn)更有深度。此外，對(duì)于此外，對(duì)于“如何解決某社會(huì)問(wèn)題如何解決某社會(huì)問(wèn)題( (如環(huán)境如環(huán)境問(wèn)題、經(jīng)濟(jì)問(wèn)題等問(wèn)題、經(jīng)濟(jì)問(wèn)題等)”)”的寫(xiě)作話(huà)題，學(xué)生可的寫(xiě)作話(huà)題，學(xué)生可發(fā)散思維，多角度思考，考慮不同的人可發(fā)散思維，多角度思考，考慮不同的人可承擔(dān)的責(zé)任，承擔(dān)的責(zé)任，( (如政府、

26、媒體、當(dāng)事人、群如政府、媒體、當(dāng)事人、群眾等應(yīng)承擔(dān)的責(zé)任眾等應(yīng)承擔(dān)的責(zé)任) )，使文章有話(huà)可說(shuō)。，使文章有話(huà)可說(shuō)。 Honesty can do advertisers a world of good. As the saying goes, honesty is the best policy in the society. Therefore, honesty helps advertisers earn fame for their products, which in turn attracts more and more customers and contributes to th

27、e growth in sales. Moreover, keeping advertisers honest is of great benefit to consumers as well. It can inform the consumers of the latest information, which brings convenience to their shopping in the daily life. When it comes to the effective measures to keep advertisers honest, everyone in the s

28、ociety should do their part. For instance, the government is responsible to make laws so as to severely punish the advertisers who make false advertisements. Besides, it is the medias duty to prevent the fake adverts being spread. As for consumers, it is suggested that they should equip themselves w

29、ith a wider knowledge of advertising to protect their rights and interests in case they are cheated.1. inform v. 通知通知; 告訴告訴; 獲悉獲悉; 告知告知例句例句He didnt inform me of his decision until the last moment. 他直到最后一刻才他直到最后一刻才同意我他的決定。同意我他的決定。Have you informed him that the meeting is canceled? 你有沒(méi)有通知他會(huì)議取消了？你有沒(méi)有通知

30、他會(huì)議取消了？inform sb. of / about sth. 通知；告知通知；告知inform sb. that clause 通知；告知通知；告知keep informed of 了解；被告知了解；被告知inform against/on sb.告發(fā)某人告發(fā)某人; 檢舉某人檢舉某人be informed of 聽(tīng)說(shuō)；接到聽(tīng)說(shuō)；接到的通知的通知搭配搭配informed adj. 消息靈通的消息靈通的; 見(jiàn)多見(jiàn)多識(shí)廣的識(shí)廣的be rightly/wrongly informed 得到得到正確的正確的/錯(cuò)誤的知識(shí)錯(cuò)誤的知識(shí)/情報(bào)情報(bào) keep. informed 隨時(shí)向隨時(shí)向報(bào)告報(bào)告情況情況

31、拓展拓展運(yùn)用運(yùn)用 將下列中文句子翻譯成英文。將下列中文句子翻譯成英文。 護(hù)士告訴我們探視時(shí)間已經(jīng)結(jié)束。護(hù)士告訴我們探視時(shí)間已經(jīng)結(jié)束。 The nurse informed us that visiting hours were over. 他通知我會(huì)議召開(kāi)的日期。他通知我會(huì)議召開(kāi)的日期。 He informed me about the date of the meeting.2. basis n.基礎(chǔ)基礎(chǔ); 基本基本; 根據(jù)根據(jù); 基本原則基本原則 v. 以以作基礎(chǔ)；基于作基礎(chǔ)；基于例句例句: But now the dispute will be on an unequal basis.

32、但是現(xiàn)在的爭(zhēng)論將但是現(xiàn)在的爭(zhēng)論將出在一個(gè)不平等的基礎(chǔ)上。出在一個(gè)不平等的基礎(chǔ)上。on.basis (=on the basis of) 以以為為根據(jù)根據(jù); 在在基礎(chǔ)上基礎(chǔ)上provide a . basis for 為為提供提供根據(jù)根據(jù)base.on 以以為根據(jù)為根據(jù); 在在基礎(chǔ)上基礎(chǔ)上=be based on搭配搭配運(yùn)用運(yùn)用 將下列中文句子翻譯成英文。將下列中文句子翻譯成英文。經(jīng)濟(jì)的發(fā)展是建立在穩(wěn)定的社會(huì)的經(jīng)濟(jì)的發(fā)展是建立在穩(wěn)定的社會(huì)的基礎(chǔ)之上的?；A(chǔ)之上的。拓展拓展 basic adj. 基礎(chǔ)的；基本的基礎(chǔ)的；基本的The development of economy is based o

33、n a stable society. 3. worthy adj. 有價(jià)值的；應(yīng)有價(jià)值的；應(yīng)的的; 可敬的；可敬的；值得的值得的辨析辨析 worth和和worthy意思雖然相近意思雖然相近, 但是用法不但是用法不同。同。be worth + doing/ n. (不接不定式不接不定式), worth 也有也有“價(jià)值價(jià)值”的意思，后接價(jià)值數(shù)量詞。的意思，后接價(jià)值數(shù)量詞。be worthy + of being done/to be doneThe book is worth reading.=The book is worthy of being read/ to be read. 這本書(shū)值得

34、讀。這本書(shū)值得讀。運(yùn)用運(yùn)用 用適當(dāng)?shù)脑~填空。用適當(dāng)?shù)脑~填空。 This dictionary is _100 yuan. The Summer Palace is _ of being visited.worthy worth We may not succeed, but it is _ a try. It is not _waiting for him. He saved their lives and was _ of praiseworthworthworth4. expense n. 費(fèi)用費(fèi)用; 代價(jià)代價(jià); 損失損失; 開(kāi)支開(kāi)支例句例句: He conceded that the e

35、xtra expense was a burden. 他承認(rèn)這些他承認(rèn)這些額外的費(fèi)用是個(gè)負(fù)擔(dān)。額外的費(fèi)用是個(gè)負(fù)擔(dān)。at the expense of 以以.的代價(jià)的代價(jià); 歸歸付費(fèi)付費(fèi)at all expenses 不惜任何代價(jià)不惜任何代價(jià)at ones own expense 自費(fèi)自費(fèi)at great expense 花大價(jià)錢(qián)花大價(jià)錢(qián)spare no expense 不惜代價(jià)不惜代價(jià)搭配搭配運(yùn)用運(yùn)用 將下列中文句子翻譯成英文。將下列中文句子翻譯成英文。 他以生命為代價(jià)的贏得了這場(chǎng)戰(zhàn)役。他以生命為代價(jià)的贏得了這場(chǎng)戰(zhàn)役。拓展拓展 expend vt. 花費(fèi)花費(fèi) He won the battle

36、, at the expense of his life. 這個(gè)暑假這個(gè)暑假, 他自費(fèi)去上海旅游了。他自費(fèi)去上海旅游了。He traveled to Shanghai at his own expense. 我不惜任何代價(jià)都要得到這次上我不惜任何代價(jià)都要得到這次上學(xué)的機(jī)會(huì)。學(xué)的機(jī)會(huì)。I wanted to get the chance to go to school at all expenses.5. response n. 回答回答; 響應(yīng)響應(yīng); 反應(yīng)反應(yīng) v. 回答回答;響應(yīng)響應(yīng); 作出反應(yīng)作出反應(yīng)例句例句: They have made generous response to the

37、 appeals for funds. 他們對(duì)募集資金的呼吁作出了慷慨他們對(duì)募集資金的呼吁作出了慷慨的響應(yīng)。的響應(yīng)。拓展拓展: respond vi. 回答；作出反應(yīng)回答；作出反應(yīng)搭配搭配in response to 響應(yīng)；反應(yīng)響應(yīng)；反應(yīng)make no response 不回答不回答respond to 對(duì)對(duì)響應(yīng)；反應(yīng)響應(yīng)；反應(yīng)respond with sth./by doing 用用回應(yīng)回應(yīng) He _my suggestion with a smile. She opened the door, _ the knock.運(yùn)用運(yùn)用 用適當(dāng)?shù)脑~或短語(yǔ)完成下列句子。用適當(dāng)?shù)脑~或短語(yǔ)完成下列句子。

38、in response toresponded to理解理解 理解下列句子中理解下列句子中have no use for的意思。的意思。 I can lend my MP4 to you, for I have no further use for it. (意思意思: _ ) I have no use for those who are always telling lies. (意思：意思： _ )6. have no use for不需要不需要; 不喜歡不喜歡不喜歡；厭惡不喜歡；厭惡(dislike)不需要或用不著不需要或用不著(have no need for)7. go to a

39、lot of trouble to do sth. 為做某事為做某事花了不少工夫花了不少工夫運(yùn)用運(yùn)用 請(qǐng)根據(jù)漢語(yǔ)完成句子。請(qǐng)根據(jù)漢語(yǔ)完成句子。 工程師花了不少工夫才完成大廈藍(lán)圖的工程師花了不少工夫才完成大廈藍(lán)圖的設(shè)計(jì)。設(shè)計(jì)。The engineers _ to finish the blueprint of the building. went to a lot of trouble 她不辭勞苦地為我找到了那本她不辭勞苦地為我找到了那本書(shū)。書(shū)。She _ the book.went to a lot of trouble to 8. pay for 償還；支付償還；支付pay n. 薪水；工資

40、薪水；工資 v. 支付；交納；給予支付；交納；給予pay back 償還償還(借款借款); 報(bào)答報(bào)答; 報(bào)復(fù)報(bào)復(fù)pay by installments 分期付款分期付款pay down 當(dāng)場(chǎng)支付當(dāng)場(chǎng)支付; 用現(xiàn)金支付用現(xiàn)金支付pay off 還清還清(債務(wù)等債務(wù)等); 報(bào)復(fù)報(bào)復(fù); 贏利贏利pay up 全部付清全部付清搭搭配配 那個(gè)賭徒賣(mài)掉房子后終于還清了債務(wù)。那個(gè)賭徒賣(mài)掉房子后終于還清了債務(wù)。The gambler paid off/ up his debt after selling his own house. 他總是嘲笑我他總是嘲笑我, 總有一天我會(huì)讓他知道總有一天我會(huì)讓他知道我的厲害

41、。我的厲害。Some day Ill pay back for his laughing at me.運(yùn)用運(yùn)用 將下列中文句子翻譯成英文。將下列中文句子翻譯成英文。1. However, it would be no use advertising products on radio if the ad relies on visual effects. 但是但是, 如果一項(xiàng)產(chǎn)品的廣告要依靠視如果一項(xiàng)產(chǎn)品的廣告要依靠視覺(jué)效果覺(jué)效果, 那么它在收音機(jī)里播出就毫無(wú)意義那么它在收音機(jī)里播出就毫無(wú)意義了。了。(P43)句型句型: It is no use doing 做做是沒(méi)有用的是沒(méi)有用的提示提示:

42、 該句型與該句型與“It is of no use to do”意思相意思相同。同。 后悔犯錯(cuò)已經(jīng)沒(méi)有用了后悔犯錯(cuò)已經(jīng)沒(méi)有用了, 更重要更重要的是的是,我們要解決將會(huì)出現(xiàn)的問(wèn)題。我們要解決將會(huì)出現(xiàn)的問(wèn)題。_having made a mistake. More importantly, we should try to settle the problem at hand.仿寫(xiě)仿寫(xiě) 根據(jù)漢語(yǔ)意思完成英文句子。根據(jù)漢語(yǔ)意思完成英文句子。It is no use regretting 杰克太頑固了杰克太頑固了, 從不采納別人的從不采納別人的建議建議, 和他爭(zhēng)論是沒(méi)用的。和他爭(zhēng)論是沒(méi)用的。_with

43、 Jack, for he is too stubborn to take others advice.It is no use arguing2. When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. 涉及廣告時(shí)涉及廣告時(shí), 消消費(fèi)者需要

44、了解廣告商所使用的伎倆。這樣他費(fèi)者需要了解廣告商所使用的伎倆。這樣他們才能對(duì)各種廣告主張做出自己的判斷們才能對(duì)各種廣告主張做出自己的判斷, 而而不致盲目地接受廣告中所說(shuō)的一切。不致盲目地接受廣告中所說(shuō)的一切。(P49)句型句型: When it comes to (doing) sth. 當(dāng)談及到當(dāng)談及到; 當(dāng)提到當(dāng)提到提示提示: 該句可用于引出話(huà)題、舉例該句可用于引出話(huà)題、舉例等等, 使前后過(guò)渡自然。使前后過(guò)渡自然。 當(dāng)談到如何處罰調(diào)皮的學(xué)生時(shí)當(dāng)談到如何處罰調(diào)皮的學(xué)生時(shí), 校校長(zhǎng)總會(huì)提出一些有效的措施。長(zhǎng)總會(huì)提出一些有效的措施。_how to punish the naughty stude

45、nts, the headmaster will always put forward some effective measures.仿寫(xiě)仿寫(xiě) 根據(jù)漢語(yǔ)意思完成英文句子。根據(jù)漢語(yǔ)意思完成英文句子。 When it comes to 談到跳舞談到跳舞, 我最喜歡我最喜歡Michael Jackson.When it comes to _, Michael Jackson is my favorite. dancing3. As we are flooded with advertisements in our modern world, many schools believe it is t

46、heir duty to educate students about advertising. 當(dāng)今社會(huì)上廣告泛濫成災(zāi)當(dāng)今社會(huì)上廣告泛濫成災(zāi), 許許多學(xué)校認(rèn)為它們有責(zé)任對(duì)學(xué)生進(jìn)行有關(guān)廣多學(xué)校認(rèn)為它們有責(zé)任對(duì)學(xué)生進(jìn)行有關(guān)廣告的教育。告的教育。(P49)句型句型: It is ones duty to do sth. 做做是某是某人的責(zé)任人的責(zé)任 耐心地教育學(xué)生耐心地教育學(xué)生, 是學(xué)校的責(zé)任。是學(xué)校的責(zé)任。 _ to educate students with patience. 與環(huán)境和諧共處與環(huán)境和諧共處, 是每個(gè)人都應(yīng)有的責(zé)任。是每個(gè)人都應(yīng)有的責(zé)任。 _ to live in harmon

47、y with our environment.仿寫(xiě)仿寫(xiě) 根據(jù)漢語(yǔ)意思完成英文句子。根據(jù)漢語(yǔ)意思完成英文句子。It is everybodys duty It is schools duty1. 課本原句：課本原句：(Para. 1, Page 42) Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. 甚至在我們穿的有些休閑服上也甚至在我們穿的有些休閑服上也印著品牌的名字，這就把我們變成了印著品牌的名字，這就把我

48、們變成了“移動(dòng)廣移動(dòng)廣告告”。結(jié)構(gòu)分析：過(guò)去分詞短語(yǔ)結(jié)構(gòu)分析：過(guò)去分詞短語(yǔ)attached to them是作后是作后置置 _語(yǔ)語(yǔ), 修飾修飾brand names, brand names與與attached是被動(dòng)關(guān)系是被動(dòng)關(guān)系; which引導(dǎo)一個(gè)定語(yǔ)從句引導(dǎo)一個(gè)定語(yǔ)從句, which 指代、修飾先行詞指代、修飾先行詞 _。brand names定定2. 課本原句：課本原句：(Para. 3, Page 42) Their money would be wasted if the message didnt reach its target audience, in other words

49、 the people the advertisement intends to persuade. 如果如果信息不能傳達(dá)給它的目標(biāo)群體信息不能傳達(dá)給它的目標(biāo)群體, 也就是廣告也就是廣告意圖說(shuō)服的人群的話(huà)意圖說(shuō)服的人群的話(huà), 那么他們的錢(qián)就白花那么他們的錢(qián)就白花了。了。結(jié)構(gòu)分析：句中結(jié)構(gòu)分析：句中if引導(dǎo)一個(gè)條件狀語(yǔ)從句。引導(dǎo)一個(gè)條件狀語(yǔ)從句?！皌he people the advertisement intends to persuade” 是是 _的同位語(yǔ)的同位語(yǔ), 起到補(bǔ)起到補(bǔ)充、說(shuō)明的作用，其中是充、說(shuō)明的作用，其中是the advertisement intends to persu

50、ade是省略了關(guān)系代詞的定語(yǔ)是省略了關(guān)系代詞的定語(yǔ)從句從句, 修飾修飾the people。詞組。詞組in other words的的意思是意思是 _, 對(duì)句子的理解對(duì)句子的理解有很大的提示有很大的提示, 表明前后是解釋、補(bǔ)充說(shuō)明表明前后是解釋、補(bǔ)充說(shuō)明的關(guān)系。的關(guān)系。換言之；換句話(huà)說(shuō)換言之；換句話(huà)說(shuō) target audience 1. advertise vt. 為為做廣告做廣告; 登廣告登廣告 _ n. 登廣告者；廣告客戶(hù)登廣告者；廣告客戶(hù) _ n. 廣告廣告advertisement advertiser 2. inform vt. 通知通知; 告知告知; 告訴告訴 _ n. 信息信息

51、; 情報(bào)情報(bào)3. evolve vt. 進(jìn)化；發(fā)展進(jìn)化；發(fā)展 _ n. 進(jìn)化進(jìn)化; 發(fā)展發(fā)展; 演化演化evolutioninformation4. expose vt. 暴露；揭露；顯露暴露；揭露；顯露 _ n. 暴露；揭露；曝光暴露；揭露；曝光 _ adj. 暴露的暴露的; 無(wú)遮掩的無(wú)遮掩的exposed exposure5. identify vt. 確認(rèn)；鑒別出確認(rèn)；鑒別出 _ n. 鑒別；驗(yàn)明鑒別；驗(yàn)明6. suit v. 適合適合 _ adj. 合適的；適宜的合適的；適宜的 _ adj. 不合適的不合適的unsuitable identification suitable7. co

52、nsider vt. 考慮；認(rèn)為考慮；認(rèn)為 _ conj.& prep. 考慮到考慮到 _ adj. 相當(dāng)多相當(dāng)多/大的大的 _ n. 考慮考慮 _ adj. 考慮周到的考慮周到的; 體貼的體貼的considerate consideringconsiderableconsideration8. promote vt. 提升；促進(jìn)；增進(jìn)提升；促進(jìn)；增進(jìn) _ n. 提升；促進(jìn)提升；促進(jìn) _ n. 發(fā)起人發(fā)起人; 贊助人贊助人; 支持者支持者 promoterpromotion1. These films are _(suit) for adults only.2. _(expose) of th

53、e body to strong sunlight can be harmful.Exposure suitable3. There are good chances of _ (promote) in this firm.4. I suggest that he put an _ (advertise) in the local paper.5. The _(inform) industry is an infant industry in our country.information promotionadvertisement6. May I see the your _ (ident

54、ify) card?7. It is _(consider) of you to call on your relatives from time to time.considerateidentification1. _ 想起；想出；思考；考慮想起；想出；思考；考慮2. _把把變成變成3. _移交；讓與移交；讓與4. _有意義有意義, 有道理有道理, 講得通講得通make sense think ofturn .into .hand over5. _ 依靠；依賴(lài)；指望依靠；依賴(lài)；指望6. _ keep sth. in mind 7. _ fit in/into8. _ in response

55、 to作為對(duì)作為對(duì)的反應(yīng)的反應(yīng); 響應(yīng)響應(yīng)rely on記住記住裝進(jìn)裝進(jìn); 容納容納; 與與相適應(yīng)相適應(yīng)/相協(xié)調(diào)相協(xié)調(diào)1. _the saying goes, _ (honest) is the best policy in the society.2. It can inform the consumers _ the latest information, _brings convenience to their shopping in the daily life. whichAs honestyof3. _ it comes to the effective measures _(ke

56、ep) advertisers honest, everyone in the society should do their part.4. Besides, _is the medias duty to prevent the fake adverts _ (spread). being spread Whento keepit5. We hope to trade with you _ the basis of equality and mutual benefit.6. This is a phenomenon worth _ (think) about.thinking on7. O

57、nce health is lost, it is no use _(have) a lot of money.8. Some are willing to rely _their parents, _they believe in their parents and regard them as good teachers _in life and study. both havingonbecause9. China responded _cutting off Japans access to crucial raw materials.10. Science has made trav

58、eling much _convenient than before, _in turn, traveling brings us lots of benefits.andbymoreA. remind readers of found photographs B. advise reader to start a new kind of business C. ask readers to find photographs behind sofa D. show readers the value of found photographs 1. The first paragraph of

59、the passage is used to _.D 細(xì)節(jié)理解題。根據(jù)細(xì)節(jié)理解題。根據(jù).was sold for $ 1 248 000可可知知, 第一段是把拾得照片第一段是把拾得照片(found photograph)的價(jià)的價(jià)值展示給讀者。值展示給讀者。A. is fond of collecting family life photographs B. found a complaining not under his car wiperC. is working for several self-published magazines D. wondered at the artisti

60、c nature of found photographs2. According to the passage, Joachim Schmid _ .A 推理判斷題。根據(jù)第二段最后一句推理判斷題。根據(jù)第二段最后一句he groups photographs of family life according to themes.(他他按照以下主題收集有關(guān)家庭的照片按照以下主題收集有關(guān)家庭的照片)可知可知, Joachim Schmid喜歡收集有關(guān)家庭的照片。喜歡收集有關(guān)家庭的照片。 A. the readersB. the editorsC. the found photographsD. t

61、he self-published magazines 3. The underlined word “them” in Para 4 refers to _.D 詞義猜測(cè)題。由上下文推知詞義猜測(cè)題。由上下文推知, them指指the self-published magazines(自創(chuàng)的藝術(shù)雜志自創(chuàng)的藝術(shù)雜志)。 A. memory of the past is very important to peopleB. found photographs allow people to think freely C. the back-story of found photographs is

62、 puzzlingD. the real value of found photographs is questionable 4. By asking a series of questions in Para 5, the author mainly intends to indicate that _.B 推理判斷題。根據(jù)推理判斷題。根據(jù).give our minds an opportunity to wander freely(給我們的思想一個(gè)自由發(fā)揮的機(jī)會(huì)給我們的思想一個(gè)自由發(fā)揮的機(jī)會(huì))可知，拾得照片允許人們自由思考?？芍?，拾得照片允許人們自由思考。5. The authors attitude towards found photographs can be described as _. A. criticalB. doubtfulC. optimisticD. satisfiedC 推理判斷題。通讀全文推理判斷題。通讀全文, 從最后一句從最后一句That, above all, is why they are so fascinating(這就是拾得照片這就是拾得照片為什么這么令人著迷的原因?yàn)槭裁催@么令人著迷的原因)可知作者對(duì)拾得照片可知作者對(duì)拾得照片持樂(lè)觀態(tài)度。持樂(lè)觀態(tài)度。