高中英語(yǔ) U5 inside advertising課件 新人教版選修9

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1、一、摘要導(dǎo)寫(xiě)一、摘要導(dǎo)寫(xiě)請(qǐng)以約請(qǐng)以約30個(gè)詞概括課文的內(nèi)容要點(diǎn)。個(gè)詞概括課文的內(nèi)容要點(diǎn)。技巧點(diǎn)撥：技巧點(diǎn)撥：中心句通常在段落首句，第中心句通常在段落首句，第3、4、5段中心句在第段中心句在第2句，均是提出問(wèn)題或表明現(xiàn)狀后句，均是提出問(wèn)題或表明現(xiàn)狀后用用for this reason, this is why , this means等句子等句子引出該段真正主旨內(nèi)容；此外，要理清文章的引出該段真正主旨內(nèi)容；此外，要理清文章的思路：第思路：第1段總起全文，第段總起全文，第2、3、4、5段服務(wù)主段服務(wù)主題和第題和第1段；還要把相同或相近的段落內(nèi)容（第段；還要把相同或相近的段落內(nèi)容（第2、3段，有關(guān)制

2、定相應(yīng)制度，內(nèi)容相近）簡(jiǎn)化段，有關(guān)制定相應(yīng)制度，內(nèi)容相近）簡(jiǎn)化和整合。和整合。參考例文參考例文1： Many countries make laws and certain rules to keep advertisers honest. Besides， the government organization is established to examine complaints about ads and consumers responsibility to check the products also makes sense.參考例文參考例文2： In order to keep

3、 advertisers honest， many countries make laws and certain rules. Furthermore， the government organization shoulders the responsibility to examine complaints. It is also the consumers duty to check the products themselves.二、任務(wù)寫(xiě)作二、任務(wù)寫(xiě)作 請(qǐng)以約請(qǐng)以約120詞談?wù)勀愕挠^點(diǎn)，內(nèi)容要點(diǎn)包詞談?wù)勀愕挠^點(diǎn)，內(nèi)容要點(diǎn)包括：括：1商家誠(chéng)信的廣告宣傳，能給他們自己商家誠(chéng)信的廣告宣傳，

4、能給他們自己以及消費(fèi)者帶來(lái)什么好處？以及消費(fèi)者帶來(lái)什么好處？2應(yīng)該采取什么措施監(jiān)督商家，保證他應(yīng)該采取什么措施監(jiān)督商家，保證他們的廣告信息是誠(chéng)信可靠的？們的廣告信息是誠(chéng)信可靠的？技巧點(diǎn)撥：技巧點(diǎn)撥：寫(xiě)作觀點(diǎn)可取之于文，用之于寫(xiě)作觀點(diǎn)可取之于文，用之于文。學(xué)生可從課文中提煉、積累、改寫(xiě)觀文。學(xué)生可從課文中提煉、積累、改寫(xiě)觀點(diǎn)，運(yùn)用于相關(guān)話(huà)題的寫(xiě)作，使觀點(diǎn)更有點(diǎn)，運(yùn)用于相關(guān)話(huà)題的寫(xiě)作，使觀點(diǎn)更有深度。此外，對(duì)于深度。此外，對(duì)于“如何解決某社會(huì)問(wèn)題如何解決某社會(huì)問(wèn)題（如環(huán)境問(wèn)題、經(jīng)濟(jì)問(wèn)題等）（如環(huán)境問(wèn)題、經(jīng)濟(jì)問(wèn)題等）”的寫(xiě)作話(huà)的寫(xiě)作話(huà)題，學(xué)生可發(fā)散思維，多角度思考，考慮題，學(xué)生可發(fā)散思維，多角度思考

5、，考慮不同的人可承擔(dān)的責(zé)任，（如政府、媒體、不同的人可承擔(dān)的責(zé)任，（如政府、媒體、當(dāng)事人、群眾等應(yīng)承擔(dān)的責(zé)任），使文章當(dāng)事人、群眾等應(yīng)承擔(dān)的責(zé)任），使文章有話(huà)可說(shuō)。有話(huà)可說(shuō)。 Honesty can do advertisers a world of good. As the saying goes， honesty is the best policy in the society. Therefore， honesty helps advertisers earn fame for their products， which in turn attracts more and more c

6、ustomers and contributes to the growth in sales. Moreover， keeping advertisers honest is of great benefit to consumers as well. It can inform the consumers of the latest information， which brings convenience to their shopping in the daily life. When it comes to the effective measures to keep adverti

7、sers honest， everyone in the society should do their part. For instance， the government is responsible to make laws so as to severely punish the advertisers who make false advertisements. Besides， it is the medias duty to prevent the fake adverts being spread. As for consumers， it is suggested that

8、they should equip themselves with a wider knowledge of advertising to protect their rights and interests in case they are cheated. 1. have no use for不需要，不喜歡不需要，不喜歡理解理解:理解下列句子中理解下列句子中have no use for的意思。的意思。(1)I can lend my MP4 to you, for I have no further use for it.(2) I have no use for those who a

9、re always telling lies.不喜歡，厭惡不喜歡，厭惡(dislike)不需要或用不著不需要或用不著(have no need for)2. go to a lot of trouble to do sth. 為做某事為做某事花了不少工夫花了不少工夫運(yùn)用：請(qǐng)根據(jù)中文完成句子。運(yùn)用：請(qǐng)根據(jù)中文完成句子。(1)工程師花了不少工夫才完成大廈藍(lán)圖的工程師花了不少工夫才完成大廈藍(lán)圖的設(shè)計(jì)。設(shè)計(jì)。The engineers_ to finish the blueprint of the building. went to a lot of trouble(2)她不辭勞苦地為我找到了那本書(shū)。

10、她不辭勞苦地為我找到了那本書(shū)。She _the book for me. went to a lot of trouble to find1. However, it would be no use advertising products on radio if the ad relies on visual effects. (P43)但是，如果一項(xiàng)產(chǎn)品的廣告要但是，如果一項(xiàng)產(chǎn)品的廣告要依靠視覺(jué)效果，那么它在收音機(jī)里播出就依靠視覺(jué)效果，那么它在收音機(jī)里播出就毫無(wú)意義了。毫無(wú)意義了。句型：句型：It is no use doing 做做是沒(méi)有用的是沒(méi)有用的提示：提示：該句型與該句型與“It

11、is of no use to do”意意思相同。思相同。仿寫(xiě)：根據(jù)漢語(yǔ)意思，完成英文句子。仿寫(xiě)：根據(jù)漢語(yǔ)意思，完成英文句子。(1)后悔犯錯(cuò)已經(jīng)沒(méi)有用了后悔犯錯(cuò)已經(jīng)沒(méi)有用了,更重要的是，我更重要的是，我們要解決將會(huì)出現(xiàn)的問(wèn)題。們要解決將會(huì)出現(xiàn)的問(wèn)題。_ having made a mistake. More importantly, we should try to settle the problem at hand. It is no use regretting (2）杰克太頑固了，從不采納別人的）杰克太頑固了，從不采納別人的建議，和他爭(zhēng)論是沒(méi)用的。建議，和他爭(zhēng)論是沒(méi)用的。_with J

12、ack, for he is too stubborn to take others advice.It is no use arguing 2. When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. (P49)涉及廣告時(shí)，消費(fèi)者需要了解廣

13、告商涉及廣告時(shí)，消費(fèi)者需要了解廣告商所使用的伎倆。這樣他們才能對(duì)各種廣告所使用的伎倆。這樣他們才能對(duì)各種廣告主張做出自己的判斷，而不致盲目地接受主張做出自己的判斷，而不致盲目地接受廣告中所說(shuō)的一切。廣告中所說(shuō)的一切。句型：句型：When it comes to (doing) sth.，.當(dāng)談及到當(dāng)談及到；當(dāng)提到；當(dāng)提到提示：提示：該句可用于引出話(huà)題、舉例等，該句可用于引出話(huà)題、舉例等，使前后過(guò)渡自然。使前后過(guò)渡自然。仿寫(xiě)：根據(jù)漢語(yǔ)意思，完成英文句子。仿寫(xiě)：根據(jù)漢語(yǔ)意思，完成英文句子。(1)當(dāng)談到如何處罰調(diào)皮學(xué)生時(shí)，校長(zhǎng)總會(huì)當(dāng)談到如何處罰調(diào)皮學(xué)生時(shí)，校長(zhǎng)總會(huì)提出一些有效的措施。提出一些有效的措

14、施。_ how to punish the naughty students, the headmaster will always put forward some effective measures. When it comes to (2)談到跳舞，我最喜歡談到跳舞，我最喜歡Michael Jackson.When it comes to_ , Michael Jackson is my favorite.dancing 3. As we are flooded with advertisements in our modem world, many schools believe i

15、t is their duty to educate students about advertising. (P49)當(dāng)今社會(huì)上廣告泛濫成災(zāi)，當(dāng)今社會(huì)上廣告泛濫成災(zāi)，許多學(xué)校認(rèn)為它們有責(zé)任對(duì)學(xué)生進(jìn)行有關(guān)許多學(xué)校認(rèn)為它們有責(zé)任對(duì)學(xué)生進(jìn)行有關(guān)廣告的教育。廣告的教育。句型：句型：It is ones duty to do sth.做做是某是某人的責(zé)任人的責(zé)任仿寫(xiě)：根據(jù)漢語(yǔ)意思，完成英文句子。仿寫(xiě)：根據(jù)漢語(yǔ)意思，完成英文句子。(1)耐心地教育學(xué)生，是學(xué)校的責(zé)任。耐心地教育學(xué)生，是學(xué)校的責(zé)任。_ to educate students with patience.It is schools duty

16、(2)我認(rèn)為政府有責(zé)任給貧困家庭提供我認(rèn)為政府有責(zé)任給貧困家庭提供經(jīng)濟(jì)上的幫助。經(jīng)濟(jì)上的幫助。I hold the opinion that_ to provide those families in need with financial help. it is the governments duty(3)與環(huán)境和諧共處，是每個(gè)人都應(yīng)有與環(huán)境和諧共處，是每個(gè)人都應(yīng)有的責(zé)任。的責(zé)任。_ to live in harmony with our environment.It is everybodys duty1. advertise vt. 為為做廣告；登廣告做廣告；登廣告 (1)_n.登廣告

17、者；廣告客戶(hù)登廣告者；廣告客戶(hù)(2)_n.廣告廣告(3)_ n.廣告廣告;宣傳宣傳;做廣告做廣告advertiseradvertisementadvertising 2. inform vt.通知；告知；告訴通知；告知；告訴 (1)_n.信息，情報(bào)信息，情報(bào)(2)_adj.有知識(shí)的，精明的有知識(shí)的，精明的(3)_n.告發(fā)者；檢舉人告發(fā)者；檢舉人informer informationinformed3. respond vi.回答；反應(yīng)回答；反應(yīng)(1)_n.回答；回應(yīng)回答；回應(yīng)(2)_adj.敏感的；反應(yīng)快的敏感的；反應(yīng)快的(3)_n.回答者；響應(yīng)者回答者；響應(yīng)者(4)_adj.有責(zé)任的；可靠

18、的有責(zé)任的；可靠的(5)_n.責(zé)任；職責(zé)責(zé)任；職責(zé)responseresponsiveresponder responsibleresponsibility4. evolve vt.進(jìn)化；發(fā)展進(jìn)化；發(fā)展(1)_n.進(jìn)化；發(fā)展；演化進(jìn)化；發(fā)展；演化(2)_adj.進(jìn)化的；進(jìn)化論的進(jìn)化的；進(jìn)化論的(3)_n.進(jìn)化論；進(jìn)化主義進(jìn)化論；進(jìn)化主義evolutionevolutionaryevolutionism5. expose vt.暴露；揭露；顯露暴露；揭露；顯露(1)_n.暴露；揭露；曝光暴露；揭露；曝光(2)_adj.暴露的，無(wú)遮掩的暴露的，無(wú)遮掩的exposureexposed 6. avoi

19、d vt.逃避；避免逃避；避免(1) _adj.可避免的可避免的(2) _adj.不可避免的不可避免的(3) _n.避免，回避避免，回避avoidableunavoidableavoidance7. identify vt.確認(rèn)；鑒別出確認(rèn)；鑒別出 _ n.鑒別；驗(yàn)明鑒別；驗(yàn)明identification 8. suit v.適合適合(1)_ adj.合適的；適宜的合適的；適宜的(2)_ adj.不合適的不合適的unsuitable suitable9. consider vt.考慮；認(rèn)為考慮；認(rèn)為 (1) _conj.&prep.考慮到考慮到(2) _adj.相當(dāng)多相當(dāng)多/大的大的(3) _

20、n.考慮考慮(4) _adj.考慮周到的考慮周到的;體貼的體貼的considerate consideringconsiderableconsideration10. promote vt.提升；促進(jìn)；增進(jìn)提升；促進(jìn)；增進(jìn)(1) _ n.提升；促進(jìn)提升；促進(jìn)(2) _ n.發(fā)起人；贊助人；發(fā)起人；贊助人；支持者支持者promoterpromotion1.These films are _ for adults only.(suit)2._ of the body to strong sunlight can be harmful.(expose)3.I invited her to dinne

21、r but she did not _.(response)suitableExposurerespond4.There are good chances of_ in this firm.(promote)5.I suggest that he put an_ in the local paper.(advertise)6.The_ industry is an infant industry in our country.(inform)promotionadvertisementinformation7.May I see the your_ card? (identify)8.In t

22、he course of _, some birds have lost the power of flight.(evolve)identificationevolution9.New economy and globalization have become an _fact.(avoidable)10.It is_ of you to call on your relatives from time to time.(consider)considerateunavoidable1.想起；想出；思考；考慮想起；想出；思考；考慮_2.把把變成變成 _3.移交；讓與移交；讓與 _4.有意義，

23、有道理，講得通有意義，有道理，講得通_5.依靠；依賴(lài)；指望依靠；依賴(lài)；指望 _think ofturn .into .hand overmake senserely on6.keep sth.in mind _7.fit in / into _8.have no use for _9.be great for doing sth. _10.in response to _作為對(duì)作為對(duì)的反應(yīng)；響應(yīng)的反應(yīng)；響應(yīng)記住記住裝進(jìn)裝進(jìn);容納容納;與與相適應(yīng)、相協(xié)調(diào)相適應(yīng)、相協(xié)調(diào)不需要；沒(méi)有用處；用不著不需要；沒(méi)有用處；用不著對(duì)某事物極適合的對(duì)某事物極適合的;對(duì)某事物有用的對(duì)某事物有用的時(shí)下電視和報(bào)紙的廣告

24、繁多，但虛假?gòu)V告時(shí)下電視和報(bào)紙的廣告繁多，但虛假?gòu)V告也應(yīng)運(yùn)而生，所以消費(fèi)者在買(mǎi)東西時(shí)一定也應(yīng)運(yùn)而生，所以消費(fèi)者在買(mǎi)東西時(shí)一定要瞪大眼睛，以避免上當(dāng)。要瞪大眼睛，以避免上當(dāng)。1. C。推斷題。推斷題。作者認(rèn)為廣告只不過(guò)是為作者認(rèn)為廣告只不過(guò)是為促銷(xiāo)者賺錢(qián)的，言下之意是這類(lèi)廣告不可促銷(xiāo)者賺錢(qián)的，言下之意是這類(lèi)廣告不可靠?？?。2. D。細(xì)節(jié)題。細(xì)節(jié)題。由由Often such products are nothing more than moneymaking things for their promoters可知?？芍?。3. A。細(xì)節(jié)題。細(xì)節(jié)題。由由If the product is a dev

25、ice， FDA(Food Drug Administration) can require proof (證明證明)under the Food， Drug， and Cosmetic Act the safe and effective before it is put on the market可知?？芍?. B。細(xì)節(jié)題。細(xì)節(jié)題。根據(jù)根據(jù)FDA took legal action against the distributor to stop the sale of the device可知作者提及可知作者提及the Relaxacisor是是因?yàn)楫a(chǎn)品被起訴。因?yàn)楫a(chǎn)品被起訴。5. A。意圖題。意圖題。根據(jù)文章最后一句點(diǎn)題，根據(jù)文章最后一句點(diǎn)題，消費(fèi)者一定要注意促銷(xiāo)者的虛假承諾。消費(fèi)者一定要注意促銷(xiāo)者的虛假承諾。