【管理英語3】期末復(fù)習(xí)指導(dǎo)

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1、 《管理英語3》期末復(fù)習(xí)指導(dǎo) 考試形式：閉卷紙考 考試時(shí)間：60分鐘 題 型：交際用語、詞匯與結(jié)構(gòu)、閱讀理解、寫作。 考核依據(jù)：《管理英語3》教材、《管理英語3》教學(xué)大綱、紙質(zhì)形考作業(yè)冊及期末復(fù)習(xí)指導(dǎo)。 第一部分 交際用語 (10分) 1-5題：根據(jù)對話容選擇恰當(dāng)?shù)倪x項(xiàng)。（每題2分，共10分） 1. — How did you miss your train? — A. Well, I was caught in the traffic jam. B. What’s your proposal

2、? C. Never mind. 答案：A 解析：本題考查“交通與出行”的交際用語。How did you miss your train? 詢問對方“為什么錯(cuò)過了火車”，答語是“塞車了”，所以答案是A。 2. — I wish you success in your career. — . A. Go ahead B. It doesn’t matter C. The same to you 答案：C 解析：本題考查“祝愿和應(yīng)答”的交際用語。選項(xiàng)A單獨(dú)使用，表同意，“行,可以”；選項(xiàng)B是“沒關(guān)系”，選項(xiàng)C“祝你也如此”。句意：我祝愿你事業(yè)有成。所以答案是C。 3. —

3、I’m more than happy to go out this weekend. —_________________. We’ve got so much work to do at that time. A. Don't worry B. Forget it C. Don't say so 答案：B 解析：本題考查“回應(yīng)”的交際用語。句意：—這個(gè)周末我非常想出去?！菹?。那時(shí)我們有很多工作要做。A不用擔(dān)心；B休想，算了！C不用這樣說。所以答案是B。 4. — I’ve started my own software compan

4、y. — A. Could you tell me who is the owner? B. No kidding! Congratulations! C. If I had the money, I’d start one. 答案：B 解析：本題考查“表示祝賀的交際用語。當(dāng)聽到對方結(jié)婚、生小孩、考上大學(xué)及創(chuàng)辦公司時(shí)，一般要表示祝賀。這里聽者先是驚訝“No kidding”, 然后表示祝賀，所以答案是B。 5. — — Fire, fire service please! There’s a huge fire here.

5、 A. 911, how may I direct your call? B. How may I help you? C. What can I do for you? 答案：A 解析：本題考查“表達(dá)提供幫助”的交際用語。How may I help you? 常用于服務(wù)性行業(yè)，詢問對方“是否需要幫助”，答語一般使用I need…/I’d like to等句型表達(dá)需求。根據(jù)第二說話人包含的信息，確定這是發(fā)生火災(zāi)，人們請求援助的，所以答案是A。 第二部分 詞匯與語法（30分） 6-20題：閱讀下面的句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的

6、最佳選項(xiàng)。（每題2分，共30分） 6. I am ________________your early coming. A. looking forward to B. looking forward C.look forward to 答案：A 解析：look forward to后面應(yīng)該跟名詞或動名詞,句子謂語部分有助動詞am，后面應(yīng)該是是動詞ing形式，所以答案是A。譯文：我期待你的早日到來。 7. ___________ . A. success

7、 B. ambition C. opportunity 答案：C 解析：success“成功”，ambition“雄心”，opportunity“機(jī)會”，所以答案是C。譯文：這個(gè)項(xiàng)目給學(xué)生提供了更多學(xué)習(xí)關(guān)于全球氣候變暖方面知識的機(jī)會。 8. The key_________ successful implementation is clearly communicating the strategy to the whole company. A. to B. in

8、 C. of 答案：A 解析： the key to屬于固定搭配。所以答案是A。譯文：（方案得以）成功實(shí)施的關(guān)鍵在于向公司各部門清晰傳達(dá)公司戰(zhàn)略。 9.—Who should be responsible for the accident? —The boss,not the workers.They just carried out the order_______. A.as are told B.as told C. as they told 答案：B 解析：這一題完整的寫法應(yīng)該是 “They just carried out the order a

9、s they were/are told”,可以省略為“as told”,不可以省略為 “as were/are told”。所以答案是B。譯文：誰要為這個(gè)事故負(fù)責(zé)？應(yīng)該是老板，不是員工，他們只是執(zhí)行命令而已。 10. He gave up his study in college in _______. 　　A. bundle B. despair C.ash 答案：B 解析：bundle捆，一批；ash灰，灰燼；;in despair，固定搭配，意為“在絕望中”，所以答案是B。譯文：他在絕望中放棄了他的大學(xué)學(xué)業(yè)。 11. The manager urged his staff

10、not to __________the splendid opportunity. A. slide B. miss C. escape 答案：B 解析：固定搭配題。miss the opportunity錯(cuò)過機(jī)會，與機(jī)會失之交臂；escape逃跑，逃避；slide滑行，溜走，可以說opportunities slide，表示“機(jī)會偷偷溜走了”，但不表示人錯(cuò)失了機(jī)會。所以答案是B。譯文：經(jīng)理敦促員工們不要錯(cuò)失良機(jī)。 12. I’m going to have a with Mark about this issue tomorrow. A. speech

11、 B. sentence C. word 答案：C 解析：動詞短語have a word with sb意為“跟某人談?wù)劇保?A是演講的意思，發(fā)表一次演說常用表述為give a speech，B為錯(cuò)誤的搭配，英語中沒有have a sentence with sb這樣的表達(dá)。所以答案是C。譯文：關(guān)于這件事明天我打算和馬克談一談。 13. I don’t think anyone can accuse him not being honest. A. of B. with

12、 C. about 答案：A 解析：固定搭配中的介詞選用。accuse sb. of doing sth 是一個(gè)固定結(jié)構(gòu). 意思是“指責(zé)/指控某人做某事”。所以答案是A。譯文：我想沒有任何人能指責(zé)他不誠實(shí)。 14. — Does she speak French or German? — She doesn’t, _____. A. either B. neither C. none 答案：A 解析：句子的意思是“他哪一種都不會”。在這個(gè)句子里是對并列的兩個(gè)事物的分別否定，由于后者回答

13、的句子中已經(jīng)有助動詞does的否定形式doesn’t，所以用either即not......either相當(dāng)于neither。none指三個(gè)以上一個(gè)也沒有，與句意和語法要求都不相符。所以答案是A。譯文：“她說法語還是德語？”“她哪一種都不會說。” 15. _____ is known to all, too much fat causes heart problems. A. It B. As C. Just as 答案：B 解析： 在As is know

14、n,….的結(jié)構(gòu)中，as是關(guān)系代詞，引導(dǎo)非限制性定語從句，代表后面的整個(gè)句子做從句的主語。在It is known that …的結(jié)構(gòu)中，it是形式主語，that引導(dǎo)真正的主語。Just as引導(dǎo)方式狀語從句，常與so連用。所以答案是B。譯文： 眾所周知，吃太多脂肪會導(dǎo)致心臟病。 16. The products of this company are always to standard, they have very strict quality control process. A. close B. down

15、 C.up 答案：C 解析：up to standard為固定搭配，意為達(dá)到標(biāo)準(zhǔn)，close表示接近但未達(dá)到標(biāo)準(zhǔn)，down不是正確的搭配，所以答案是C。譯文：這家公司的產(chǎn)品都能達(dá)到標(biāo)準(zhǔn)，他們有很嚴(yán)格的質(zhì)量控制程序。 17. This is the book ______I have learned a lot. A. to which B. by whom C. from which 答案：C 解析：在需

16、要使用介詞來表示引導(dǎo)定語從句的關(guān)系代詞和從句動詞之間的動賓關(guān)系時(shí)，只能用關(guān)系代詞which或whom。指代人時(shí)要用whom, 指代事或物時(shí)要用which。本題關(guān)系代詞指代的是“book”，所以要用which，介詞from是由learn… from…決定的，所以答案是C。譯文：這就是讓我獲益匪淺的那本書。 18. Let’s go ______ the reports on the latest work. A. over B. with C. to 答案：A 解析： go over仔細(xì)察看，復(fù)習(xí)或重溫；go wit和……

17、一起；go to到……去。根據(jù)語境，所以答案是A。譯文：讓我們一起來認(rèn)真看看最近的工作報(bào)告。 19. Bring me a glass of beer, _____ ? A. shall I B. don’t you C. will you 答案：C 解析：第二、三人稱的祈使句的反問句要用will you，所以答案是C。譯文：給我?guī)б槐【疲脝幔? 20. Can you tell me how ______ to the railway station,

18、please? A. getting B. to get C. got 答案：B 解析：句中how to get to the railway station是疑問詞+動詞不定式作間接賓語，所以答案是B。譯文：請告訴我怎樣去火車站好嗎？ 第三部分 閱讀理解（40分） Passage 1 21-25題：閱讀短文，根據(jù)短文容從A、B、C三個(gè)選項(xiàng)中選出一個(gè)正確答案。（共計(jì)20分，每小題4分） To minimize traffic jams

19、 in the city centre and on major roads out of Sydney, the City’s highway department will not agree to road closures scheduled for weekdays or Saturdays. On minor roads outside the city centre, weekdays and Saturdays may be considered. You must apply for approval to do roadwork and other road-related

20、 activities, tree cutting and use of very large construction machinery, ladders etc. Please note that approval is needed if you plan to block the road or footpath. Applications to have a road closed to traffic must be completed and sent to the Department’s Traffic Calming Committee at least a month

21、 before the scheduled date. Roads can be closed partially or fully, depending on your requirements. Partial road closures are only allowed in light traffic areas where there will be at least 1 lane for traffic with extra traffic control measures to make sure 2-way traffic can continue to run for t

22、he duration of the work. Any change of traffic flow will require the proposal to be treated as a full road closure. For further information about a partial road closure, please refer to Contacts. If you are organizing a parade, march or other type of street-based event, approval is also required an

23、d we recommend you choose one of our 4 preferred routes. Choosing an existing route reduces the amount of planning you will need to do. 21. As a rule, Sydney’s highway department will agree to road closures in the city centre scheduled for __________. A. weekdays B. Saturdays C. Sundays

24、 22. If you want a road closed to traffic, you must complete your applications and send them to the relevant committee at least__________ before the scheduled date. A. a week B. 30 days C. two months 23. Partial of full road closures are decided by _________. A. the requirements from a

25、pplicants B. the traffic flow C. the road conditions 24. Which is NOT the condition for partial road closures according to the passage? A.In light traffic areas. B.On work days. C.There will be at least 1 lane for traffic during the work. 25. Which is the best title of this passage? A. R

26、oad Closure Procedures in Sydney B. Road Conditions in Sydney C. Road Management in Sydney 答案：21. C 22. B 23. A24. B 25. A 解析： 21. 這是一道推斷題。本題題意是：一般來說，悉尼的公路部門同意星期日在市中心封路。此題信息對應(yīng)文章第一段的the City’s highway department will not agree to road closures scheduled for weekdays or Saturdays，S

27、undays 除外，所以選擇C。 22. 這是一道細(xì)節(jié)題。題意是：如果要封路，必須寫好申請并至少在計(jì)劃施工的30天之前交給相應(yīng)的機(jī)構(gòu)，與原文中第二段第一句的“……至少一個(gè)月之前……”意思相同，所以選擇B。 23. 這是一道詞義判斷題。題意是：道路是部分封閉還是全封閉根據(jù)申請人的要求來決定。此題信息對應(yīng)文章第三段第一句。原文中的depend on sth可理解為be decided by sth，所以選擇A。 24. 這是一道細(xì)節(jié)題。本題詢問“下面哪一個(gè)不是允許道路部分封閉的條件？”根據(jù)原文可知，部分封路有幾個(gè)條件，一是交通不繁忙（light traffic），二是封閉作業(yè)期間必須有一條車

28、道用于通行。所以選擇B。 25. 這是一道主旨題。本題的題意是：本文的標(biāo)題是什么。全文主要介紹悉尼申請道路封閉方面的程序、要求和條件等。B主要指悉尼的道路交通狀況；C主要指悉尼道路交通的管理，都沒有A契合文章主題，所以選擇A。 Passage 2 26-30題：閱讀短文并根據(jù)短文容判斷其后的句子是正確（True）還是錯(cuò)誤（False）。（共計(jì)20分，每小題4分） We live in an age full of opportunities: If you are smart enough, and have got ambition and keep pushing forw

29、ard, you can rise to the top of your chosen profession, no matter where you started out. But with opportunity comes responsibility. Companies today aren’t managing their employees’ careers. Professional workers must be their own chief executive officers (CEO). It’s up to you to strive for your pla

30、ce, to keep yourself engaged and productive during a working life that may last around 50 years. To do those things well, you’ll need to have a deep understanding of yourself – not only what your strengths and weaknesses are, but also how you learn, how you work with others, what your values are, an

31、d where you can make the greatest contribution. Because only when you operate from strength can you achieve true excellence. History’s great achievers – Napoléon, da Vinci, and Mozart – have always managed themselves. But they are so unusual both in their talents and their accomplishments as to be

32、 considered rare exceptions. Now, most of us, even those of us with modest talents, will have to learn to manage ourselves. We will have to learn to develop ourselves. We will have to place ourselves where we can make the greatest contribution. And we will have to stay mentally alert and engaged dur

33、ing a 50-year working life, which means knowing how and when to change the work we do. 26. Companies today are responsible for employee’s career. 27. It is the CEO who decides your place. 28 You need to understand your company well so that you can do things well. 29. Understanding yourself

34、means knowing well about your strengths, weaknesses, your values, how you learn, how you do with others and so on. 30. Ordinary people cannot manage themselves well. 答案：1. F 2. F 3. F 4.T 5. F 解析： 1. 這是一道細(xì)節(jié)題。此題信息對應(yīng)文章第2段的第2句話。Companies today aren’t ma

35、naging their employees’ careers.現(xiàn)在的公司不會負(fù)責(zé)員工的職業(yè)生涯。所以選F。 2. 這是一道推斷題。此題信息對應(yīng)文章第2段的It’s up to you to strive for your place。你自己才能決定你的（職業(yè)）位置。所以選F。 3. 這是一道推理題。此題信息對應(yīng)文章第2段的To do those things well, you’ll need to have a deep understanding of yourself。想把事情做好，你得深刻認(rèn)識你自己。所以選F。 4. 這是一道細(xì)節(jié)題。此題信息對應(yīng)文章第2段的a deep und

36、erstanding of yourself – not only what your strengths and weaknesses are, but also how you learn, how you work with others, what your values are, and where you can make the greatest contribution. 了解你自己，不僅僅是了解你的優(yōu)缺點(diǎn)，還有你的學(xué)習(xí)方式，你與別人的相處之道，你的價(jià)值還有你可以在什么領(lǐng)域發(fā)揮你的特長。所以選T。 5. 這是一道推斷題。此題信息對應(yīng)文章第3段的Now, most of us,

37、 even those of us with modest talents, will have to learn to manage ourselves.現(xiàn)在，大部分人雖然資質(zhì)平平，但是都學(xué)著去管理自己。 所以選F。 第四部分 寫作（共計(jì)20分，一篇作文） 31. 根據(jù)寫作要求，寫一篇作文。 寫作要求：以明的身份，根據(jù)下表容，寫一篇英文作文介紹自己的日程表。 Write a short passage according to the information of the following timetable. Li Ming’s Timetable from Mond

38、ay to Friday （No 3 Middle School） Time Activity 6:30 get up 7:00 have breakfast 7:30 go to school 8:30～12:05 have 4 classes 12:05 have lunch at school 14:00～15:40 have 2 classes 15:40～16:40 play basketball / football 16:40 go home 18:00 have supper 18:30～22:00 do homework,

39、 watch TV, do some reading 22:00 go to bed 參考答案： This is my timetable. I study at No. 3 Middle School from Monday to Friday. I get up at 6:30 a.m. I have breakfast at 7:00 and then I go to school. I don’t like to be late. Our classes begin at 8:30 a.m. We have four classes in the morning

40、. I often have lunch at school with my classmates. In the afternoon, we have two classes. Classes are over at 3:40, and I get home at 4:00. But sometimes I don’t leave school so early because I play basketball in the playground. Then I go home at 5:00. I have supper at about 6:00. After supper I do

41、 my homework. I often watch TV, but sometimes I like to do some reading and the story books are very interesting. I usually go to bed at about 10:00 p.m. 管理英語3期末復(fù)習(xí)題2 第一部分 交際用語 (10分) 1-5題：根據(jù)對話容選擇恰當(dāng)?shù)倪x項(xiàng)。（每題2分，共10分） 1. —How did you find your visit to Qingdao, Joanna? —_____________.

42、A. Oh, wonderful indeed. B. I went there alone. C. A guide showed me the way 答案：A 解析：本題考查“應(yīng)答”的交際用語。A確實(shí)很精彩； B我一個(gè)人去的；C一個(gè)導(dǎo)游帶路。句意：--你認(rèn)為去的旅游怎樣？--確實(shí)很好。所以答案是A。 2. — Sorry, I made a mistake again. —_________. Practise more and you’ll succeed. A. Never mind B. Certainly not C. Don’t mention i

43、t. 答案：A 解析：本題考查“道歉回應(yīng)”的交際用語。句意：--對不起，我又犯錯(cuò)了。--沒關(guān)系，多練習(xí)，你會成功的。A 沒關(guān)系；B當(dāng)然不；C不用。所以答案是A。 3. — In what form will you take the investment? — ____________ A. Yes, we will. B. We’ll contribute a site and the required premises. C. We’ll give investment. 答案：B 解析：該題是特殊疑問句，是對“投資方式”提問，因此答案應(yīng)為具體的投資項(xiàng)目。A是對一般疑問句

44、的回答；B具體回答了投資的項(xiàng)目為“場地和設(shè)施”，符合要求； C并沒有回答相關(guān)問題。所以答案是B。 4. — I’m dog tired. I can’t walk any further, Tommy. — ______, Jenny. You can do it. A. No problem B. Come on C. No hurry 答案：B 解析：本題考查“加油鼓勵(lì)”的交際用語。Come on是“鼓勵(lì)”用語。No problem沒問題；No hurry不用急，慢慢來。這里是“加油鼓勵(lì)”的意思, 所以答案是B。 5. —Hurry up! If the fire s

45、preads to the stairs, it could block our way out! — . This is no time for talking. A. Let’s run. B. We’d better call 911. C. You’re right! 答案：C 解析：本題考查“表達(dá)同意他人意見”的交際用語。常用的答語一般使用You’re right…/I agree…等句型表達(dá)贊同。根據(jù)第一說話人傳遞的信息，這是發(fā)表意見，所以答案 是C。 第二部分 詞匯與語法（30分） 6-20題

46、：閱讀下面的句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng)。（每題2分，共30分） 6. A bus driver _______________ the safety of his passengers. A. is responsible in B. is responsible for C. is responsible to 答案：B 解析：be responsible for，固定搭配，意為“對……負(fù)責(zé)”，其他搭配不正確。所以答案是B。譯文：巴士司機(jī)要對他的乘客安全負(fù)責(zé)。 7. A number of boys ______________ab

47、sent some time during the term. A. have been B. has been C. will 答案：A 解析：A number of后面跟名詞復(fù)數(shù)，謂語動詞用復(fù)數(shù)，absent是形容詞，前面必須有系動詞，所以答案是A。譯文：這個(gè)學(xué)期很多男生缺課。 8. It’s ___________ to point to or talk about strangers in public. A. not polite B. polite C. good 答案：A 解析：It’s+adj+to do

48、sth表示做……怎么樣。根據(jù)常識，在公共場合用手指別人或評論陌生人都是沒有禮貌的，所以答案是A。譯文：在公共場合用手指別人或談?wù)撃吧硕际遣欢Y貌的。 9. If you need further information, please _______ our office. A.constant B.construct C.contact 答案：C 解析：constant立即； construct 建設(shè)； contact聯(lián)系。 所以答案是C。譯文：如果你想獲得更多信息，請聯(lián)系我們辦公室。 10. He gave up his study in college in _

49、______. 　　A. bundle B. despairC.ash 答案：B 解析：bundle捆， 一批；ash灰，灰燼；;in despair，固定搭配，意為 “在絕望中”， 所以答案是B。譯文：他在絕望中放棄了他的大學(xué)學(xué)業(yè)。 11. I heard that you really had a wonderful time at John's birthday party, _____? A. didn't I B. didn't you C. hadn't you 答案：B 解析：在含有賓語從句的主句中主語是第一人稱時(shí)反意疑問句的主語隨從句一致

50、，所以答案是B。譯文：我聽說你在約翰的生日派對上玩得很開心，是嗎？ 12. Under no circumstance _____ to tell lies to parents. A. children are allowed B. are children allowed C. will children allow 答案：B 解析：含有否定意義的副詞及介詞短語放在句首時(shí)，句子中主語和謂語用部分倒裝，所以答案是B。譯文：無論在什么情況下，小孩都不能對父母撒謊。 13. You can go out, __________ you promise to b

51、e back before 12 o’clock. A. so far as B. as far as C. as long as 答案：C 解析：本題考核條件狀語從句。as (so) long as只要，既然，是引導(dǎo)條件狀語從句的從屬連詞，如：You may use the room as long as you keep it clean.（只要你能保持房間整潔，你就可以使用）；so far as就…而論，直到；as far as：就……所知。所以答案是B。譯文：只要你答應(yīng)十二點(diǎn)前回來，你就可以出去。 15. In Beijing, t

52、he best season in a year is probably autumn. A. late B. later C. latter 答案：A 解析：late是形容詞，意為“遲的，晚的”，late autumn是“晚秋”的意思，符合題意。其它選項(xiàng)均不符合題意，later是“稍后，后來”，latter是“后者”，所以答案是A。譯文：一年中最好的季節(jié)或許是晚秋。 16．I ______ to know how often the bus runs during ru

53、sh hour. A. occur B. happen C. take place 答案：B 解析：考查同義詞/詞組的辨析。雖然三個(gè)選項(xiàng)都有“發(fā)生”的意思，但happen to do...可用于固定搭配，意為“碰巧，恰好”，所以答案是B。譯文：我碰巧知道這趟車在高峰期多久跑一趟。 17. Can you tell me how ______ to the railway station, please? A. getting

54、 B. to get C. got 答案：B 解析：句中how to get to the railway station是疑問詞+動詞不定式作間接賓語，所以答案是B。譯文：請告訴我怎樣去火車站好嗎？ 18. I bought a new car last month, but I ______ my old car yet. A. did not sell B. have not sold

55、 C. had not sold 答案：B 解析： 并列句前面一個(gè)分句因?yàn)橛袝r(shí)間狀語last month，用了一般過去時(shí)，但后面的分句用了yet，要求用現(xiàn)在完成時(shí)，所以答案是B。譯文：上個(gè)月我買了一輛新車，但舊車還沒賣掉。 19. We have spent all of our spare time, ______ , our spare money, on the project. A. as soon as B. as long as C. as w

56、ell as 答案：C 解析：as well as的意思是“以及，還有”，符合題意。其它選項(xiàng)均不符合題意，as soon as 一……就……；as long as只要.……就……，所以答案是C。譯文：我們把所有的業(yè)余時(shí)間，還有閑錢，都花費(fèi)到了項(xiàng)目上了。 20. I’m used to up early now. A. get B. getting C. to get 答案：B 解析： be used to doing sth.是習(xí)慣于做某事的意思，所以答案是B。譯文：我現(xiàn)在已經(jīng)習(xí)慣早起了。

57、 第三部分閱讀理解（40分） Passage 1 21-25題：閱讀短文，根據(jù)短文容從A、B、C三個(gè)選項(xiàng)中選出一個(gè)正確答案。（共計(jì)20分，每小題4分） Three Steps to a Good Marketing Budget Without good budget management, you are likely to overspend on marketing accidentally.15 Here are three steps that help to make a good marketing budget. Step 1: Organize financi

58、al information The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue

59、- the minimum amount of money your company makes each month.16 A realistic budget plan will always focus on the income that exceeds the expenses,17 not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the

60、 money will go. Step 2: Determine where you want to spend marketing funds After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and wher

61、e you can reach the right audience. You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need consider which marketing channels will allow you to reach the right audience. Step 3: Assess data an

62、d make appropriate changes The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue.18 If the activity does not bring in any additional revenue over its cost, then it is bette

63、r to change strategy and try something else. Assessing the data is a vital part of creating an effective marketing strategy.19 Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a good budget alone is not enough. You have to take

64、 action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing. 21. What should the budg

65、et plan be based on? 2. The company’s reliable expense. 3. The company’s reliable income. 4. The company’s reliable cost. 22. What does “disposable income” mean in Passage 3? 5. Total income. 6. Previous income. 7. Net income. 23. You have to be clear of ________________when organizing finan

66、cial information. 8. the income and expenses 9. the marketing fund 10. the budget management 24. The three main factors that decide how you spend marketing funds are _______________. A．the money you have earned, the actual expenses and the money you will expend B. the budget amount, your past experiences and where you can reach the right audience C.the assets you have, the product and the income 25. Keeping the budget in mind when making marketing decisions will avoid ______________. 1