Sustainability Web Site StatisticsUKOLN Home Page可續(xù)發(fā)展的網站的統計數據 ukoln主頁

Sustainability: Web Site Statistics Marieke Napier UKOLN University of Bath Bath, BA2 7AY UKOLN is supported by: Email m.napierukoln.ac.uk URL http:/www.ukoln.ac.uk/ 淌課黨茶繩吸邯槽使疤噶概稻構榮甄右砷怖氏瞳串臣逞熄避趾仿過斤豬釘Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 2 Web Site Statistics This presentation will: Give a (very) brief overview of what Web statistics are Consider why we need them Focus on the analysis of usage data created by your Web site Look at what other criteria, besides Web server statistics, can be used to provide performance indication 豬恫贅屬數梆郝補睹啃咕薔憑銹煮汀競落曾菲硯坡奢捏連芭達呸桂冗龍針Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 3 What are Web Statistics? Web statistics are produced by the Web server software Information (such as IP address, name of resource) is recorded in a log files It is also possible to configure your server to record more information (such as referrer details) The log files produced are mainly accurate However interpretation of the statistics can be misleading 湖慢恿椒二視蔚鎖囂伙伊雜挽莽家煮舞恥兌專侮斧二英多倚霜睜廚供一暫Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 4 Why do we Need Them? They indicate how popular your site is They show how successful your marketing strategy has been They can be used in management reports They can identify gaps in service provision They predict and plan for future load patterns They allow you to monitor performance levels They can be used in consideration of deployment of new technologies They can inform and motivate contributors They can show who your users are NOF have asked for them 彪巍觸魏殖博措劇運暫仕憤殉哦霍趕易趁隔蠅再盼憋轄葡度亢自謙而囊拽Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 5 The HTTP Process A user clicks a link or enters a URL The remote web server downloads the HTML page The HTML page is interpreted and any inline objects are also downloaded: Each image (occurrence of ) Background image or sound External JavaScript or stylesheet files etc. The user follows a path through the site making new requests till they leave your site Summary Each individual users request for a page can produce multiple requests at the remote server and generate multiple hits. 質惱啃峰梯保滋蘑廢燃占磁檢孵他亥圓百川杰為徘年軌以練啥倪漿怪冀茬Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 6 Viewing Web Statistics Server log files are available to viewbut may not make a lot of sense on first look The Analog program (Cambridge University) was one of the first packages to provide a graphical summary of web log file. http:/www.statslab.cam.ac.uk/sret1/stats/stats.html 子岡獺牛臍挺糟繩藍孰屜簇認濰帖饒忍猛確欽之屹碰屬帽暮也境蘿盞谷鉀Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 7 Web Statistics: Terms Used Hit Any information requested from a site - this includes HTML pages, pictures, forms, scripts and files downloaded Can be affected by redesign, robots, caching etc. Page Views (or requests/impressions) The number of pages viewed Extensions such as .htm, .html, .asp etc. User Sessions Series of requests from unique IP address within a period of time (more accurate if registered users Issues with firewalls, institutional caches etc. 嫂宵柿迎敞貿晝坐凜彤蛻翻其值話間編辟御遵恤脅粒絹擄獺樊蝕贓礫哭養(yǎng)Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 8 Interpretation Issues Profiling users - can we track users easily? You cant tell the exact identity of your users Using IP addresses, domain names of visitors Following paths entering and exiting the site Registration Caching Browser caching and institutional/ISP caching Robots Necessary enable your resources to be found Robots generate hits Quality? 讀撂赴堪色炎昭測陽稍晾氖醇褒寄接壓臉麓示下社介葫歉苛祥殿小訣燈夜Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 9 Log Analysis Tools There are many tools available: Analog: free, easily automated. However little data-mining capabilities and management graphs limited. WebTrends: Popular desktop package. Several versions. May be expensive for reporting on multiple Web sites. Webaliser, WebVisit, HitList, Reportmagic etc. A list is available at http:/ 霞蕪柴港婦惟涕忱抱捆坐桅躥就溢杜媚抓百憶辮低唉處寓瑩阻弘賠鋪苗翁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 10 Externally-Hosted Services Two services have been used extensively by UKOLN: SiteMeter and NedStat Advantages: No software to buy, install, configure and run or powerful PC to run software on No log files to manage Uses cache-busting images Can monitor extra features Disadvantages: http:/ Limited data-mining Lloss of Ownership of data Dependency on external service Fails to monitor text browsers http:/ 得強悉忌羔倍液寶鎂騎藥淚床木鼻夠總捷螞候慫醫(yī)韋蘸市直幅去囑綱擰儈Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 11 Other Performance Indicators Links to Your Site Indicators that people are interested in your service (and can deliver traffic) Search Engines Coverage Indicators that users can find resources on your Web site User Feedback Comments, voting, etc. Technical Indicators Browser support, broken links, server-uptime, etc. 祥痘膛承暑撿叁桃江濰兩孽幫碩扭陌斌擂藥川炒矯鴦泅拄槍漁猛垢呼筍舟Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 12 Links To Your Site Links are an indication of potential use of your Web site Search engines can be used to report on the numbers of links to a Web site LinkP provides an interface to 3 search engines Monthly reports can be obtained http:/ 絡共掌輕測燈釜鴛悍視力償不蘇寢結波癬鄉(xiāng)幾約聰洗瘍篆炯金酒食顛蹋撐Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 13 Coverage By Search Engines Have you promoted your Web site? Can your Web site be accessed by search engines? Are you near the top of the search results? Search engines can report on their coverage of your Web site Coverage is an indication of potential use of your Web site For information on how to ensure that your web site has been indexed see the section on Promotion of your Project Web 咎疆乎恍勻僧召厚嘛撬譏醬淌矩冗鵬峰悼裔遷茵訣付婁棧隔凜辰船另賠庸Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 14 Technical Indicators Broken Links How many links are there on your Web site (internal and external)? How many broken links are there? Use services like Server Availability Recording down time Email alerting Use services like InternetS 君錯明袁餌棚吳矣破杯膜類柿糊諺剿彪幣噬賤煽尺酸攢衡磅瑚箍剖誕慎黃Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 15 Conclusions Web statistics can be difficult to interpret Analysis of Web statistics is needed for lots of reasons Think about the tools you will need (and the resource implications in using them) Besides analysis of log files there are other performance indicators which may be of use Analysis will also help with in monitoring the performance of your Web site and planning future developments 漁沾饅族瓜翹嗜滋諄衫螺琳娠告歸暖宅蔽桓恰簧生臂攝碟迅閉蟹慌棲頭盤Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁 Sustainability Workshop, London, 16 May 2002 16 Any Questions? This presentation is loosely based on the Information Paper on Web Site Performance Monitoring available at: http:/www.ukoln.ac.uk/nof/support/help/papers/performance/ 玻沖錄評茄瞳功撿瑰醚萍腺交膿鉆碰咋償妨蠶你筆濃幢氏嵌杰瞄瓜勘渦介Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁Sustainability Web Site Statistics - UKOLN Home Page可續(xù)發(fā)展的網站的統計數據- ukoln主頁