湖南省茶陵縣高中英語(yǔ) Unit 1 Advertisi Language points課件 牛津譯林版必修4

1. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. 廣告使用文字、圖片來(lái)說(shuō)服人們購(gòu)買一種廣告使用文字、圖片來(lái)說(shuō)服人們購(gòu)買一種產(chǎn)品或服務(wù)，或者接受某種觀念。產(chǎn)品或服務(wù)，或者接受某種觀念。 persuade vt. 勸說(shuō)、說(shuō)服勸說(shuō)、說(shuō)服e.g. His friends failed to persuade him to go on the outdoor camping trip. 他的朋友們勸他去戶外露營(yíng)，但失敗了。他的朋友們勸他去戶外露營(yíng)，但失敗了。 常用結(jié)構(gòu)：常用結(jié)構(gòu)： persuade sb. to do sth. 說(shuō)服某人做某事說(shuō)服某人做某事 persuade sb. into doing sth. 說(shuō)服某人做某事說(shuō)服某人做某事 persuade sb. out of doing sth. 說(shuō)服某人不做某事說(shuō)服某人不做某事believe in 相信相信的存在，信任的存在，信任/信賴信賴e.g. I dont believe in ghosts. I think that stories of ghosts were made up by human beings. 我不相信鬼魂。我認(rèn)為鬼魂的故事都我不相信鬼魂。我認(rèn)為鬼魂的故事都 是人類編造出來(lái)的。是人類編造出來(lái)的。 They need a leader they can believe in. 他們需要一個(gè)可以信賴的領(lǐng)導(dǎo)。他們需要一個(gè)可以信賴的領(lǐng)導(dǎo)。2. A commercial advertisement is one which someone has paid for to advertise a product or service. 商業(yè)廣告是為了推銷某種產(chǎn)品或服務(wù)而商業(yè)廣告是為了推銷某種產(chǎn)品或服務(wù)而花錢做的廣告?；ㄥX做的廣告。(1)句中句中which引導(dǎo)一個(gè)定語(yǔ)從句，修飾引導(dǎo)一個(gè)定語(yǔ)從句，修飾 先行詞先行詞one。(2)短語(yǔ)短語(yǔ)pay for的意思是的意思是“為為付費(fèi)付費(fèi)”。 如：如：Let me pay for dinner this time. 這次就讓我來(lái)付飯錢吧。這次就讓我來(lái)付飯錢吧。3. PSAs are often run for free, and are meant to educate people about health, safety or any other problem that affects public welfare. 公益廣告往往是免費(fèi)投放的，旨在就公益廣告往往是免費(fèi)投放的，旨在就 有關(guān)健康、安全或影響到公共福利的有關(guān)健康、安全或影響到公共福利的 任何其他問(wèn)題教育人們。任何其他問(wèn)題教育人們。for free 免費(fèi)免費(fèi)e.g. Each child coming to the bookshop on Childrens Day will get a book for free. 任何一個(gè)兒童節(jié)那天來(lái)書(shū)店的小孩任何一個(gè)兒童節(jié)那天來(lái)書(shū)店的小孩 都能免費(fèi)得到一本書(shū)。都能免費(fèi)得到一本書(shū)。be meant to 旨在，目的是旨在，目的是e.g. What he said at the meeting was meant to make us support his idea. 會(huì)議上他說(shuō)的話是希望我們支持他會(huì)議上他說(shuō)的話是希望我們支持他 的觀點(diǎn)。的觀點(diǎn)。 The scholarship is meant to encourage the students to work harder at their lessons. 獎(jiǎng)學(xué)金應(yīng)該是用來(lái)鼓勵(lì)學(xué)生在學(xué)業(yè)獎(jiǎng)學(xué)金應(yīng)該是用來(lái)鼓勵(lì)學(xué)生在學(xué)業(yè) 上更加努力的。上更加努力的。4. There are laws to protect people from advertisements that cheat people. 有法律保護(hù)人們免受虛假?gòu)V告的侵害。有法律保護(hù)人們免受虛假?gòu)V告的侵害。 protect from 防止防止； 保護(hù)保護(hù)免受免受e.g. People usually wear sunglasses to protect their eyes from the strong sunlight. 人們常常戴太陽(yáng)鏡來(lái)保護(hù)他們的眼睛人們常常戴太陽(yáng)鏡來(lái)保護(hù)他們的眼睛 免受強(qiáng)烈太陽(yáng)光的傷害。免受強(qiáng)烈太陽(yáng)光的傷害。5. However, we still must be aware of the skilful methods used in ads to try and sell us things. 但我們?nèi)匀粦?yīng)該了解廣告中試圖向我但我們?nèi)匀粦?yīng)該了解廣告中試圖向我 們兜售東西的常用技巧。們兜售東西的常用技巧。 be aware of 知道，意識(shí)到，明白知道，意識(shí)到，明白e.g. Everybody should be aware of the risks involved. 人人都應(yīng)該認(rèn)識(shí)到所涉及的風(fēng)險(xiǎn)。人人都應(yīng)該認(rèn)識(shí)到所涉及的風(fēng)險(xiǎn)。6. Even if an ad does not lie, it does not mean it is altogether innocent. 即使一則廣告沒(méi)有撒謊，也并不意味即使一則廣告沒(méi)有撒謊，也并不意味 著它就是完全著它就是完全“清白清白”的。的。(1) even if 即使，雖然即使，雖然e.g. Even if I fail this time, I would try again. 即使我這次失敗了，我還要再試試。即使我這次失敗了，我還要再試試。 (2) 副詞副詞altogether在句中意為在句中意為“完全，完全，全全 部部”，表示強(qiáng)調(diào)。如：，表示強(qiáng)調(diào)。如： It was an altogether different situation. 那是完全不同的情形。那是完全不同的情形。(3) 單詞單詞innocent意為意為“無(wú)罪的，清白無(wú)罪的，清白 的的”。如：。如： He was sure that the man was innocent of any crime 他確信那個(gè)男人沒(méi)有犯任何罪。他確信那個(gè)男人沒(méi)有犯任何罪。7. You will feel with the nice comment, remember the words freshest food, and make a mental connection with the food in the grocery. 你會(huì)很樂(lè)于看到其中的恭維，記住你會(huì)很樂(lè)于看到其中的恭維，記住“最最 新鮮的食品新鮮的食品”這幾個(gè)詞，在心理上將這幾個(gè)詞，在心理上將其其 與該店里的食品聯(lián)系起來(lái)。與該店里的食品聯(lián)系起來(lái)。 comment n. 評(píng)論、意見(jiàn)、評(píng)價(jià)評(píng)論、意見(jiàn)、評(píng)價(jià) vt./vi. 評(píng)論評(píng)論常用結(jié)構(gòu)：常用結(jié)構(gòu)： make a comment/comments on 對(duì)對(duì)評(píng)論評(píng)論/評(píng)頭論足評(píng)頭論足 no comment 無(wú)可奉告無(wú)可奉告 comment on 對(duì)對(duì)評(píng)論評(píng)論/評(píng)頭論足評(píng)頭論足e.g. It is impolite to comment on others behind their back. 背后對(duì)他們?cè)u(píng)頭論足是不禮貌的。背后對(duì)他們?cè)u(píng)頭論足是不禮貌的。8. We must not fall for this kind of trick! 我們切莫掉進(jìn)這類陷阱中。我們切莫掉進(jìn)這類陷阱中。 fall for 上上的當(dāng)，受的當(dāng)，受的騙的騙e.g. How can you fall for the words of the door-to-door salesman? 你怎么會(huì)受上門推銷的人的騙呢？你怎么會(huì)受上門推銷的人的騙呢？9. Not all ads play tricks on us though. 但并非所有的廣告都跟我們玩花招。但并非所有的廣告都跟我們玩花招。 play tricks on 欺騙，捉弄欺騙，捉弄e.g. The naughty boy played tricks on me several times last month. 那個(gè)調(diào)皮的男孩上個(gè)月捉弄了我好那個(gè)調(diào)皮的男孩上個(gè)月捉弄了我好 幾次。幾次。10. These ads deal with widespread social concerns. 這些廣告關(guān)注普遍存在的社會(huì)問(wèn)題。這些廣告關(guān)注普遍存在的社會(huì)問(wèn)題。 deal with 對(duì)付對(duì)付；和；和打交道；打交道； 處理處理；涉及；涉及（多和（多和how 連用）連用）e.g. Could you tell me how to deal with the problem? 你能告訴我怎樣處理這個(gè)問(wèn)題嗎？你能告訴我怎樣處理這個(gè)問(wèn)題嗎？拓展拓展do with 對(duì)付對(duì)付/處置處置；與；與相處；相處； 忍受忍受 （多和（多和what連用）連用）e.g. I dont know what to do with the problem. 我不知道如何處理這個(gè)問(wèn)題。我不知道如何處理這個(gè)問(wèn)題。Complete the following sentences according to the initials or Chinese.1. I was out of b_ after running for the bus. 2. They believed the child by his p_ reasons.3. The countrys main p_ are gold and cocoa.reath ersuasiveroducts4. These children loved playing t_ on their schoolmates.5. Which brand of _ (牙膏牙膏) do you prefer?6. They put a(n) _ (廣告廣告) in The Morning News, offering a high salary for the right person.advertisement rickstoothpaste7. The government decided to promote public _ (福利福利).8. The new store across the road has taken away most of my _ (顧客顧客).9. This is a(n) _ (原作的原作的) painting by Picasso.originalwelfarecustomers