高中英語人教版 選修9教師用書：Unit 5 SectionⅠ Warming UpReading — Prereading Word版含答案精修版

人教版英語精品資料（精修版）Section_Warming Up & Reading Pre­readingThe appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example，some advertisers have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage.Some of the products work.Others are worthless and a waste of consumers' money.Sometimes advertising is intentionally misleading.A few years ago, a brand of bread was offered to dieters with the message that there were fewer calories in every slice.It turned out that the bread as not dietetic, but just regular bread.There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.On the positive side, emotional appeals may respond to a consumer's real concerns.Consider fire insurance.Fire insurance may be sold by appealing to fear of loss.But fear of loss is the real reason for fire insurance.The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people.If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.Each consumer must evaluate her or his own situation.Are the benefits of the product important enough to justify buying it？Advertising is intended to appeal to consumers.But it does not force them to buy the product.Consumers still control the final buying decision.True (T) or False (F)：1Advertising can persuade the consumer to buy worthless products by appealing to his buying motives.()2The reason why the bread advertisement is misleading is that thin slices of bread could contain more calories.()3Advertisements occasionally force consumers into buying things they don't need.()4A smart consumer should think carefully about the benefits described in the advertisements.()5The passage is mainly about the positive and negative aspects of advertising.()答案：1.T2.F3.F4.T5.T.高頻單詞點擊1billboard n布告板；廣告牌2casual adj.偶然的；隨意的；臨時的casually adv. 偶然地；臨時地3garment n衣服；外衣4advertiser n登廣告者advertise v做廣告advert/advertisement n廣告5inform vt.通知；告訴information n信息6association n協(xié)會；聯(lián)系associate v聯(lián)系7target n目標；對象；靶子8basis n基礎(chǔ)；根據(jù)base vt.依據(jù)9technique n技術(shù)；技巧technical adj.技術(shù)的technician n技師10feature n特征；容貌；特色；特寫 vi.以為特色；特寫11conscience n良心；是非感12worthy adj.有價值的；可敬的13corporation n公司；法人；社團14budget n預(yù)算15expense n費用；代價expensive adj.昂貴的16broadcast n廣播；播音 v廣播；播送17visual adj.看的；視覺的18generate vt.產(chǎn)生；發(fā)生generation n一代；一輩19response n回答；響應(yīng)；反應(yīng)20refresh vt.使(精神)振作；使恢復(fù)；更新.重點短語必記1if so要是這樣2keep .in mind 記住3turn .into . 把變成4in other words 換句話說5fit into 適合；適應(yīng)6grab the attention 贏得注意7on the other hand 另一方面8rely on 依靠，依賴9have no use for 不需要；厭惡； 對不耐煩10at no extra cost 沒有額外成本.常用句型必備1With_so_many_messages_from_advertisers_filling_our_daily_lives,_it is important to understand how advertisements work.2Television adverts are expensive to_make_and_to_show.3However_good_an_advertisement_is,_people are unlikely to be persuaded if the product is unsuitable for them.課文大意理解1Which kind of advertisements turn us into walking advertisements?AThe kind in train stations.BThe kind on the Internet.CThe kind on our casual garments.DThe kind in magazines and newspapers.2Which group does making computer game ads appeal to?AAdults.BAdolescent boys.CYoung women.DAll the above.3Which kind of adverts can give you more detail?ATV.BMagazine.CNewspaper.DB and C.4What do the advertisers consider?AThe expense.BTarget audience.CMedia appreciate for the product.DAll the above.5Why does the government pay a lot of money for some ads?ATo change our opinion over time.BFor money.CFor selling the product.DNo answer in the text.答案：15CBDDA.根據(jù)課文改錯1Even some of the casual garments with brand names attached to them turn us to walking advertisements.第二個tointo2With so many messages from advertisers filled our daily lives, it is important to understand how advertisements work.filledfilling3Then we can avoid be controlled by them.bebeing4Their money would be wasted if the message didn't reach its target audience, in other word the people the advertisement intends to persuade.wordwords5However, it would be no use to advertising products on radio if the ad relies on visual effects.去掉to.課文縮寫填空We can meet many advertisements in our daily life.An advertisement is a message _1_ an announcement that informs or influences people.Advertisers must pay for their ads, so the message must reach _2_ target audience, or their money would be wasted.So they must do some research to make the product fit _3_ the audience's lives.Identifying their target is not enough, they should try their best to appeal _4_ their target.For example, the environmental protection advertisement appeals to the audience's conscience or their desire _5_ (be) worthy citizens.At the same time, advertisers must also place their ads in the right medium, such as TV，newspapers，magazines.To do this，they also need to spend money.They have to be a big _6_ (corporate) with a big budget _7_ (afford) the ads.In addition to worrying about the expense, advertisers must consider _8_ media are most appreciate.For example, if the ad relies on visual effects, it is no use _9_ (advertise) products on radio.However, people don't buy the products they are not interested in or have _10_ use for.答案：1.or2.the3.into4.to5.to be6.corporation7.to afford8.which9.advertising10.no