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1、4.2 ReportBusiness English Lesson Seven 01 Writing(寫 作 ) ：A report 商 務 便 函 與 便 條 是 企 業(yè) 內(nèi) 部 員 工 之 間的 書 面 聯(lián) 系 手 段 。商 務 信 函 是 企 業(yè) 對 外 進 行 書 面 聯(lián) 絡 的手 段 。 商 務 報 告 既 適 用 于 企 業(yè) 面 向 外 界 機 構(gòu) 與人 員 進 行 業(yè) 務 往 來 ， 例 如 向 公 司 股 東 們呈 交 的 年 度 報 告 、 分 紅 配 股 報 告 等 ， 亦適 用 于 企 業(yè) 內(nèi) 部 上 下 級 之 間 、 員 工 之 間的 信 息 溝 通 ， 例 如 市
2、場 調(diào) 查 報 告 等 。 商 務 報 告 的 結(jié) 構(gòu) AnswerReport on _IntroductionThe aim of this report is to _FindingsOver the last three months, the number of visitors has _.There are two reasons for the increase. First of all, weSecondly in May_RecommendationsIn order to increase this number I would recommend that Tip 1
3、 : Keep the title of the report short. It only needs to tell your reader the subject.Tip 3 : State the aim of the report in the introduction. This will include why you have been asked to write it and what you will have don by the end.Tip 4 : In the findings section describe the facts and information
4、. Avoid giving your opinion at this stage.Tip 5 : In the final section, make recommendations b sed on the findings and propose action Introduction Aim Why you have been asked to write it What you will have done by the end Findings Describe the facts and information Recommendations Make recommendatio
5、ns and propose梳 理 歸 納 Plan your reportHow many sections will there be?Give each section a heading Think of phrase and vocabulary to include in each section Check that your plan covers all the points. Then write your reportProcedure Check your answer Does it fully complete the task? Is the informatio
6、n clearly organized? Are the grammar, vocabulary and style appropriate? Make any necessary changes. Make sure you keep within12-140words.Procedure 1 . Read the information and the task below: You work in the marketing department of your company and your line manager has delegated to you the task of
7、preparing a short report. You must report on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months. You have already made some handwritten notes on the information below. Writing: A report 0.00 500.00 1000.00 1500.00 200
8、0.00 2500.00 3000.00 Mar Apr May 三 維 柱 形 圖 1 ran competition very popularlaunched newsletter for subscribers 2 3 0 0 2 7 0 0 2 9 5 0 Spending on Internet advertising for May CostBanners on other sites (euros/month) 3,200Monthly newsletter emailed to subscribers No costvery few people visit because o
9、f theseexcept my time! Writing: A report Understand the task preparing a short report Report on the number of people visiting the company website in the last three months . propose a marketing strategy for the next three months. 商 務 報 告 的 結(jié) 構(gòu) 及 常 用 句 型 AnswerReport on _Keep the title of the report s
10、hort. It only needs to tell your reader the subject.簡 短 、 精 煉 ， 讓 你 的 讀 者 知 道 你 寫 作 的 意 圖 即 可Report on _visits to website and proposed marketing strategy_ 商 務 報 告 的 結(jié) 構(gòu) 及 常 用 句 型 AnswerIntroduction介 紹 寫 作 背 景 ， 闡 明 報 告 要 討 論 的 問 題 。The aim/purpose/objective of this report is toThis report sets out t
11、o /aims toAs requested by/ Upon request of某 人 /某 部 門 , I am submitting the following report aboutWe have done a survey showing that IntroductionThe aim of this report is to comment on the number of people visiting the company website in the last three months and propose a marketing strategy for the
12、next three months. 商 務 報 告 的 結(jié) 構(gòu) 及 常 用 句 型 AnswerFindings(調(diào) 查 結(jié) 果 )According to the recent market research / investigation / survey / the chart above / the table above , The recent visit/investigation/survey showed that The table/chart above tells us that From the chart shown, we find/learn/notice t
13、hat The table/chart above is showing that 上升趨勢 to increase / an increase to go up to grow / a growth to jump / a jump to leap / a leap to reach a peak / a peak to soar / a soar to rise / a rise常用的概括圖表信息的詞組和表達方式 下降趨勢 to collapse / a collapse to decline / a decline to drop / a drop to decrease / a dec
14、rease to fall / a fall to go down to reach a low point / a low point to reduce / a reduction 升降程度較大 a great deal /big/a lot clear / clearly considerable / considerably dramatic / dramatically great /greatly marked / markedly Much常用的概括圖表信息的詞組和表達方式 obvious / obviously quick / quickly rapid / rapidly r
15、emarkable / remarkably Sharp /sharply significant / significantly strong / strongly sudden / suddenly 升降程度較小 a bit a little gentle / gently gradual / gradually little slight / slightly slow / slowly small steady / steadily常用的概括圖表信息的詞組和表達方式 平穩(wěn)狀態(tài) to be hardly changed to have little change to keep stea
16、dy to level off to remain constant to remain unchanged Exercise： Truck sales rose steadily from October to December. Exercise： A steady fall in sales during November and December followed the sharp increase in October. Exercise： Truck sales dropped down in October, but remained unchanged for the res
17、t of the period. 0.00500.001000.001500.00 2000.002500.003000.00 Mar Apr May 系 列 1 ran competition very popularlaunched newsletter for subscribers 2300 2700 2950 FindingsOver the last three months, the number of visitors has increased by 650.There are two reasons for the increase. First of all, we la
18、unched a newsletter for subscribers. Secondly in May, we ran a competition which was very popular. Increase to means to take an amount and add to it, stopping when you reach a certain level. For example: take one apple, and increase to five. So you have 1 , then add +1 , doing this over and over, st
19、opping when you reach 5 . You end up with five apples. Increase by means to take an amount and add another specified amount to it. For example, take one apple, and increase by five. So you have 1 , then you add +5 apples. Now you end up with six apples. With regards to costs, banners have cost 3200
20、euros a month but very few people seem to visit the website as a result of these. On the other hand, the newsletter doesnt cost anything (other than my time) but has helped to increase the number of visitors. 商 務 報 告 的 結(jié) 構(gòu) 及 常 用 句 型 AnswerConclusion（ 結(jié) 論 ） It was decided/agreed/felt that No conclusi
21、ons were reached regarding 也 可 直 接 陳 述 結(jié) 論 ， 例 如 ： According to the findings above, it can be concluded that From the table shown, it can be concluded that Therefore, it can be concluded that 商 務 報 告 的 結(jié) 構(gòu) 及 常 用 句 型 AnswerRecommendation(建 議 ) We would recommend that It is suggested/ recommended that
22、 The following are the recommendations Based on the analysis above, we recommend that / it can be concluded that With reference to the facts /advantages stated above, the following recommendations can be made Answer On the basis of the results, I have the following recommendations: On the basis of t
23、he analysis, it is reasonable to have the following recommendations: 如 果 需 要 進 一 步 拓 展 ， 可 以 描 述 一 下 建 議實 施 后 可 預 期 的 進 展 或 者 景 象 。 具 體 說 法是 ， 建 議 結(jié) 束 之 后 ， so that 或 者 thus RecommendationsIn order to increase this number I would recommend that we continue with the newsletter and run more competitio
24、ns and quizzes. I also propose that we stop using banners and put more resources into setting up links with other sites to increase the traffic. continue with somethingto keep doing whatever was being done before. Oh, please continue with your discussion. Do you mind if I continue with my knitting a
25、s we talk? IntroductionThe aim of this report is to _FindingsOver the last three months, the number of visitors has _.There are two reasons for the increase. First of all, we _Secondly in May_With regards to costs, banners have cost _but very few _On the other hand, the newsletter _RecommendationsIn
26、 order to increase this number I would recommend that _ Report on _Tip 1 : Keep the title of the report short. It only needs to tell your reader the subject.Tip 2 : Divide your report into sections to make it easier to read. Use headings such as Introduction, Findings, Conclusions, Recommendations.T
27、ip 3 : State the aim of the report in the introduction. This will include why you have been asked to write it and what you will have done by the end. Tip 4 : In the findings section describe the facts and information. Avoid giving your opinion at this stage. Tip 5 : In the final section, make recomm
28、endations based on the findings and propose action IntroductionThe aim of this report is to comment on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months._FindingsOver the last three months, the number of visitors has
29、 increased by 650.There are two reasons for the increase. First of all, we launched a newsletter for subscribes. Secondly in May, we ran a competition which was very popular.With regards to costs, banners have cost 3200 euros a month but very few people seem to visit the website as a result of these
30、. On the other hand, the newsletter doesn t cost anything (other than my time) but has helped to increase the number of visitors.Recommendations In order to increase this number I would recommend that we continue with the newsletter and run more competitions and quizzes. I also propose that we stop
31、using banners and put more resources into setting up links with other sites to increase the traffic. Report on _visits to website and proposed marketing strategy_ useful phrases for report writing. IntroductionThis report sets out toThe purpose/aim of this report is toThis report aims toFindingsIn a
32、ddition toAlternatively/Secondly As a result of/This meansRecommendationsIn conclusion/it was concluded/agreedI would suggest /recommend thatThe findings clearly show that we shouldIt is suggested that/ proposed that useful phrases for report writing. Adding ideasFurther more/moreover/in additionContrasting ideasHowever/although/despite/in spite ofWhile/whereasMaking comparisonsBoth/neither/like/unlikeLinking cause and effectBecause of/as a result of/due to/ owing toThis meansLeads to/results in Tips： Principle (ABCD)Accurate準 確 無 誤Brief簡 明 扼 要Clear結(jié) 構(gòu) 清 晰Decisive建 議 果 斷 明 確
商務英語中級 Report課件.pptx
