關(guān)于地方資源向旅游產(chǎn)品轉(zhuǎn)化之策略中英文翻譯

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1、 關(guān)于地方資源向旅游產(chǎn)品轉(zhuǎn)化之策略 中英文翻譯 On the local resources to the English strategy transformation of tourism product in Translation [摘要]旅游產(chǎn)品是支撐旅游業(yè)發(fā)展的基礎(chǔ)，而地方資源在開發(fā)旅游產(chǎn)品中有重要的作用。本文從根據(jù)市場(chǎng)需求，把地方資源轉(zhuǎn)化為觀光旅游產(chǎn)品、開發(fā)城市文化旅游產(chǎn)品、發(fā)揮政府的開發(fā)資源之主導(dǎo)作用這三個(gè)方面來論述地方資源向旅游產(chǎn)品轉(zhuǎn)化的策略。 [Abstract] tourism products is the foundation of tourism d

2、evelopment, and the local resources have an important role in the development of tourism products. This paper according to the market demand, the local resources into three aspects of the leading role of tourism products, the development of city cultural tourism products, the development of resource

3、s on Transformation of local resources to the tourism product strategy. [關(guān)鍵詞] 旅游產(chǎn)品 地方資源 觀光旅游產(chǎn)品 [ keyword ] tourism product resources of tourism products 旅游產(chǎn)品是旅游業(yè)者開發(fā)和利用旅游資源，向旅游者提供旅游吸引物與旅游服務(wù)的總和；也就是旅游者向游客提供所有旅游服務(wù)的總和。旅游產(chǎn)品的開發(fā)，就是對(duì)旅游資源、旅游人力資源、旅游設(shè)施等進(jìn)行規(guī)劃、設(shè)計(jì)、開發(fā)成旅游產(chǎn)品過程。在開發(fā)旅游產(chǎn)品上，地方資源是一個(gè)重要的途徑。地方的風(fēng)土人情、歷史文化

4、、人文景觀等等這些資源，都可以向旅游產(chǎn)品轉(zhuǎn)化，變成豐富的旅游資源，為當(dāng)?shù)芈糜螛I(yè)發(fā)展所服務(wù)。本文將從以下三個(gè)方面來論述地方資源向旅游產(chǎn)品轉(zhuǎn)化的策略。 The tourism products of tourism development and utilization of tourism resources, provide the sum of tourism attraction and tourism service to tourists; the sum is tourists with all travel services to tourists. The developmen

5、t of tourism products, is the tourism resources, tourism human resources, tourism facilities planning, design, development of tourism products. In the development of tourism products, local resources is an important way. Local local customs and practices, history and culture, human landscape and so

6、on these resources, can be converted to tourism products, become rich tourism resources, the service for the development of local tourism. This paper from the following three aspects to discuss the transformation of local resources to the tourism product strategy. 一、根據(jù)市場(chǎng)需求，把地方資源轉(zhuǎn)化為觀光旅游產(chǎn)品 One, acco

7、rding to the market demand, the local resources into tourism products 游客來到旅行地，主要是觀賞和游覽異國他鄉(xiāng)的自然風(fēng)光以及文物古跡。根據(jù)游客的這個(gè)需求，可以把地方資源靈活轉(zhuǎn)化為觀光旅游產(chǎn)品。在此，可以充分利用地方的自然景觀和人文景觀，對(duì)景點(diǎn)進(jìn)行科學(xué)合理的規(guī)劃，把旅游景點(diǎn)和服務(wù)組合成綜合性的旅游產(chǎn)品。在把地方資源轉(zhuǎn)化為觀光旅游產(chǎn)品上，應(yīng)該發(fā)展適應(yīng)人們旅游需求的旅游產(chǎn)品?，F(xiàn)在是我國旅游高速發(fā)展的時(shí)期，旅游觀光產(chǎn)品應(yīng)該把握市場(chǎng)的需要，對(duì)觀光旅游產(chǎn)品進(jìn)行改造升級(jí)，發(fā)展適合未來市場(chǎng)發(fā)展的旅游產(chǎn)品?，F(xiàn)在游客喜歡在旅游觀光的時(shí)候，能夠

8、有一些參與性的娛樂休閑活動(dòng)。所以，在開發(fā)城市觀光旅游產(chǎn)品上，應(yīng)該結(jié)合自身旅游資源特色的基礎(chǔ)上，注重對(duì)市場(chǎng)需要的把握，做好觀光產(chǎn)品和其他旅游產(chǎn)品的組合，令游客在觀光景點(diǎn)的同時(shí)，享受到其他的休閑娛樂性活動(dòng)。此外，還可以利用多種資源，對(duì)觀光旅游產(chǎn)品不斷深化。觀光型旅游產(chǎn)品一般以迷人的自然景色和城市面貌來吸引游客，但是如果游客的獵奇心理滿足之后，就會(huì)有喜新厭舊的情緒，目光就會(huì)轉(zhuǎn)向其它地方的景點(diǎn)。所以城市觀光型旅游產(chǎn)品往往有重游率低、游客停留時(shí)間短等缺陷。為了克服這些缺陷，在設(shè)計(jì)觀光型的旅游產(chǎn)品上，可以加大智力、技術(shù)和文化上的投入，實(shí)現(xiàn)旅游的種類更新；同時(shí)健全和完善旅游目的地基礎(chǔ)配套設(shè)施，增加旅游項(xiàng)目的

9、娛樂性，這樣能滿足游客的新鮮感和刺激感。除了豐富游覽的內(nèi)容之外，還可以將教育貫穿在游客的觀光活動(dòng)中。景點(diǎn)的名勝古跡在為旅游者提供審美的同時(shí)，應(yīng)該進(jìn)行文化和歷史內(nèi)涵的深挖掘，給旅游者提供教育的目的，這樣能增加觀光旅游產(chǎn)品的附加值。 Tourists to travel, is mainly ornamental and exotic scenery and cultural relics. According to the demand of tourists, can take place the flexible resource into tourism products. In thi

10、s, can make full use of the local natural landscape and the humanities landscape, scientific and rational planning of scenic spots, the tourist attractions and services into the tourism products. In the local resources into tourism products, should adapt to development of peoples tourism demand of t

11、ourism products. It is the rapid development of Chinas tourism, tourism products should grasp the needs of the market, the upgrading of tourism products, suitable for the development of the future market development of tourism products. Now visitors like in tourism, can have some participatory recre

12、ational activities. So, in the tourism product development should be based on City, with its own tourism resources characteristics, focusing on the market need to grasp well, combination of tourism products and other tourism products, tourists in the tourist attractions at the same time, enjoy the r

13、ecreational activities of other. In addition, also can use a variety of resources, deepening of tourism products. Tourism products with charming natural scenery and the appearance of the city to attract tourists, but if curiosity satisfy tourists, there will be new emotion, turns to other local attr

14、actions. So the city tourism products tend to have the defects of low, short residence time, tourists revisit rate. In order to overcome these defects, in the design of sightseeing tourism products, can increase intelligence, technology and culture on the input, realize tourism type update; at the s

15、ame time, improve and perfect the tourism infrastructure, entertainment tourism projects, so that can meet the tourists freshness and excitement. In addition to the rich tour of the content, can also be education in tourist activities. Scenic places of historic interest and scenic beauty in aestheti

16、c as well as tourists, should dig deep for cultural and historical connotation, for tourists to provide education objective, so it can increase the added value of tourism products. 二、開發(fā)城市文化旅游產(chǎn)品 Two, the development of city cultural tourism products 隨著社會(huì)經(jīng)濟(jì)的不斷發(fā)展，人們?cè)诮鉀Q了溫飽問題以后，越來越關(guān)注精神滿足。人們?cè)诼糜芜^程中，不再僅僅

17、滿足一般的觀光活動(dòng)，而更多希望欣賞和了解景點(diǎn)的歷史文化以及風(fēng)土人情；還有一些旅游者，更希望在旅游中能融入到當(dāng)?shù)氐拿袼字校私猱?dāng)?shù)氐拿袼孜幕?。因此，一些以休閑、度假行駛的文化旅游產(chǎn)品，也成為旅游市場(chǎng)的熱點(diǎn)。為此，地方在開發(fā)旅游資源上，應(yīng)該注重文化旅游類資源產(chǎn)品的研發(fā)，這樣才能拓展市場(chǎng)，滿足旅游者的需要。為了更好把地方資源轉(zhuǎn)化為文化旅游產(chǎn)品，當(dāng)?shù)芈糜尾块T應(yīng)該針對(duì)旅游市場(chǎng)的特點(diǎn)，整合當(dāng)?shù)刭Y源來設(shè)計(jì)文化旅游產(chǎn)品。因?yàn)橛慰偷男枨笫歉饔星锏?，有的是觀賞性的，有的是娛樂性的，有的是學(xué)習(xí)性的等等。面對(duì)市場(chǎng)上的這些需要，旅游部門應(yīng)該整合城市的多文化資源，設(shè)計(jì)能夠滿足旅游需求的文化旅游產(chǎn)品。在旅游產(chǎn)品的設(shè)計(jì)上，

18、應(yīng)該深挖掘產(chǎn)品的文化內(nèi)涵。因?yàn)槲幕哂械赜蛐缘奶攸c(diǎn)，所以旅游產(chǎn)品應(yīng)該強(qiáng)化和突出地區(qū)文化的特點(diǎn)。同時(shí)，在地域文化資源開發(fā)上，應(yīng)該注重求同存異，突出本地優(yōu)勢(shì)和特色，切忌模仿照辦。事實(shí)證明，一些令游客在大同小異景點(diǎn)之間奔波的旅游項(xiàng)目，已被人們厭煩和拋棄。因此，文化旅游產(chǎn)品應(yīng)該具備有鮮明的主題。為了達(dá)到這個(gè)目標(biāo)，旅游項(xiàng)目上從景點(diǎn)開發(fā)到設(shè)施建設(shè)，以及景點(diǎn)服務(wù)人員的穿著和素質(zhì)，都應(yīng)該表現(xiàn)城市文化的主題。為了開發(fā)有形的物質(zhì)文化資源，應(yīng)該不斷豐富和發(fā)展旅游資源的文化內(nèi)涵，這樣才能不斷為旅游活動(dòng)增加活力，不斷吸引游客的前來。面對(duì)一些無形的旅游文化資源，可以深挖掘文化的內(nèi)涵，營造旅游活動(dòng)氛圍，使文化的內(nèi)涵通過旅游

19、設(shè)施和旅游活動(dòng)體現(xiàn)出來，讓游客真切感受到其中的文化品位。在本地資源開發(fā)為文化旅游產(chǎn)品上，應(yīng)該遵循文化保護(hù)原則，這樣才能保證文化旅游產(chǎn)品的可持續(xù)發(fā)展。因?yàn)閷?duì)本地資源的開發(fā)，必然會(huì)對(duì)當(dāng)?shù)鼐用窕蛘呶幕Y源賴以生存的條件和環(huán)境造成影響，使原來文化賴以生存的基礎(chǔ)喪失，從而失去了文化的真實(shí)性。所以，在開發(fā)本地資源，轉(zhuǎn)化為文化旅游產(chǎn)品上，不能破壞文化賴以生存的環(huán)境和文化本身；應(yīng)該加大對(duì)非物質(zhì)文化遺產(chǎn)的保護(hù)，采取手段保護(hù)原先文化的形態(tài)，不能使本地文化被外來文化所異化。文化旅游資源的開發(fā)，涉及到當(dāng)?shù)鼐用窈驮S多人士的切身利益。為了更好發(fā)展文化旅游產(chǎn)品，應(yīng)該開展文化旅游的認(rèn)知教育。為此，應(yīng)該取得當(dāng)?shù)鼐用窈蛷V大群眾的

20、理解；而且需要?jiǎng)訂T社會(huì)各界各層的人士，大力宣傳和積極參與文化旅游產(chǎn)品的宣傳，把文化旅游認(rèn)知教育融入到旅游知識(shí)普及和宣傳活動(dòng)中。這樣才能塑造優(yōu)秀的旅游文化氛圍，促進(jìn)文化資源的保護(hù)和開發(fā)。 With the development of society and economy, people in the future to solve the problem of food and clothing, more and more attention to spiritual satisfaction. People in the process of travel, not only meet

21、 the general tourism activities, and more want to appreciate and understand the attractions of the historical culture and local customs and practices; and some tourists, prefer to travel into the local folk custom, understanding of the local folk culture. Therefore, some leisure, vacation travel cul

22、tural tourism products, has become a hotspot of tourism market. Therefore, place in the development of tourism resources, cultural tourism resources should focus on R & D products, so as to expand the market, meet the needs of tourists. In order to better local resources into cultural tourism produc

23、ts, the local tourism sector should according to the characteristics of the tourism market, the integration of local resources to design the cultural tourism product. Because of the needs of tourists is each has its own merits., some ornamental, some entertainment, some learning etc.. Facing the mar

24、ket of these needs, cultural tourism resources departments should integrate the city, designed to meet the travel needs of the cultural tourism product. Tourism products in the design, should dig deep cultural content products. Because culture is regional, so tourism products should be strengthen an

25、d highlight the regional cultural characteristics. At the same time, in the development of regional cultural resources, should pay attention to seek common ground while reserving differences, prominent local advantages and characteristics, should not imitate. In fact, some tourists travel in the sam

26、e spots between tourism projects, has been sick and abandoned. Therefore, cultural tourism products should have a distinct theme. In order to achieve this goal, tourism projects from attractions development to construction of facilities and attractions, service personnel wearing and quality, should

27、show the city cultural theme. In order to develop the tangible cultural resources, should continue to enrich and develop the connotation of tourism resources, so that we can continue to increase activity of tourism activities, to continue to attract tourists. In the face of some intangible cultural

28、tourism resources, can the deep excavation of the cultural connotation of tourism activities, to create atmosphere, make the cultural connotation reflected by the tourism facilities and tourist activities, let visitors feel the cultural taste. In the development of local resources for cultural touri

29、sm products, should follow the principle of protection of culture, so as to ensure the sustainable development of cultural tourism product. Because of the development of local resources, will inevitably impact on the local residents or cultural resources for the survival of the conditions and enviro

30、nment, so that the original foundation of cultural survival of the loss, thus losing the cultural authenticity. So, in the development of local resources, into the cultural tourism products, cant destroy the culture environment and culture; should strengthen the protection of the intangible cultural

31、 heritage, to take measures to protect the original cultural form, can not make the local culture by foreign culture change. The development of cultural tourism resources, related to the local residents and many people s vital interests. In order to better product development of cultural tourism, cu

32、ltural tourism should develop cognitive education. Therefore, should be made of local residents and the masses understand; but who need to mobilize all social from all walks of life, to vigorously promote and actively participate in the cultural tourism product promotion, cultural tourism cognitive

33、education into tourism knowledge popularization and publicity activities. So as to create a good atmosphere of tourism culture, to promote the protection and development of cultural resources. 三、發(fā)揮政府的開發(fā)資源之主導(dǎo)作用 Three, the leading role of government in the development of resources 事實(shí)證明，政府在旅游資源的開發(fā)上起

34、著主導(dǎo)作用。為此，在旅游產(chǎn)品開發(fā)上，政府應(yīng)該發(fā)揮好服務(wù)的角色，引導(dǎo)本地旅游資源的開發(fā)。政府主導(dǎo)作用的發(fā)揮，首先體現(xiàn)在為游客們創(chuàng)造良好的旅游環(huán)境上。為此，政府的公安部門應(yīng)該嚴(yán)厲打擊各種犯罪分子的活動(dòng)，為游客的娛樂活動(dòng)消費(fèi)創(chuàng)造安全的環(huán)境。同時(shí)工商部門、技術(shù)監(jiān)督部門要規(guī)范旅游市場(chǎng)的管理活動(dòng)，為游客營造舒心的消費(fèi)環(huán)境。交通部門應(yīng)該調(diào)整和規(guī)劃好公交路線，為游客營造方便的出行環(huán)境。 In fact, the government plays the leading role in the development of tourism resources. Therefore, in the develo

35、pment of tourism products, the government should play a good service role, guide the development of local tourism resources. The government plays a leading role, first of all reflected in for visitors to create a good tourism environment. Therefore, the public security departments of the government

36、should crack down on various criminal activities, in order to create a safe tourist entertainment consumption environment. At the same time, the Department of industry and commerce, technical supervision departments to standardize the tourism market management activities, to create a comfortable con

37、sumption environment for tourists. Transportation departments should adjust and plan the bus route, create a convenient travel environment for the tourist. 參考文獻(xiàn)：馬曉龍，吳必虎，賈媛媛.西安城市旅游產(chǎn)品組合研究[J].地域研究與開發(fā)，2004 年10 月 Reference: Ma Xiaolong, Wu, Jia Yuanyuan. Xian city tourism product combination of [J]. geographical research and development, 2004 October