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1、Unit 1Advertisingto the unitThe new digital era.數(shù)碼新時代數(shù)碼新時代Take time to indulge.The taste is great.味道好極了。Good to the last drop.Intelligence everywhere.Just do it.Connecting people.科技以人為本。科技以人為本。Obey your thirst.1. What are they ?2. In what ways are they shown to us?Advertisements. picturesflashesword
2、ssongsfilms Task1: Observation Observe the six pictures on Page 1. Learning softwareWhat? Cheap or expensive?airline serviceIf you create an ad aboutairline service, what do you think is the most important?safefast comfortablecheap How does the addescribe shampoo? Make hair soft ,shiny Do you think
3、it will successfullypersuade people to buy this shampoo? 1. 1. What is the purpose of these advertisements?To sell products/ servicesTo encourage people to buy products/services. 2.What types of ads are they?Commercial AdvertisementsWhat does it make you think about?Think about peoplewho need help.W
4、hat problem does the ad tell us?What do you thinkEarth Day is all about?harmful?bad effects of taking drugsslogan1. Do they want to promote some products? 2.What is the purpose of the ads above? To educate people about health, safety, or any other issue which affects public welfare.3.What type of ad
5、s are they?Public Service Advertisements (PSAs) Ask for more渴望無限渴望無限 The taste is great. 味道好極了。味道好極了。Anything is possible一切皆有可能一切皆有可能Just do it. 只管去做。只管去做。Nike Sneakers沒有不做的小沒有不做的小生意，沒有解生意，沒有解決不了的大問決不了的大問題題。 （IBM公司）公司）No business too small, no problem too big. What are the characters of advertisemen
6、ts? simple, persuasive, vivid, attractive, humorous v1. How many types can ads be divided into?v2. What are the differences between the two types of ads?Ads for sales(Commercial Advertisements )Ads for public issues(Public service Advertisements) (PSAs)Reading AdvertisementsReading(PartC1):1.Where a
7、re advertisements most commonly found?Billboards, newspapers, magazine, the Internet, radio and television are the most common places to find advertisements.2.What is the difference between commercial ads and PSAs?The former is paid for to promote a product or service while the latter is placed for
8、free and intended to educate people.3.Why are some of the advertisements clever according to the article? Because even if they dont lie, it doesnt mean they tell you the complete truth. 4.When did China begin a nationwide public service advertising campaign?China began the campaign in 1996.5.Why sho
9、uld we follow the advice in PSAs?Because all the PSAs are meant to be helpful, and by following the advice in PSAs, we can often learn a lot.Homework DIY Design a new ad for the products of Linwu Shunua Duck Industrial Development Corporation Your ad should contain information about the product and
10、why people should buy it. Dont forget to include pictures and to use some of the techniques you have learnt in this unit. In your opinion, what makes a good advertisement?a good brand namea slogan easy to rememberimagination and creativitytruthful factshumourvivid pictures Let us Enjoy another film
11、1. Do you believe that Do you believe that advertisements tell the advertisements tell the complete truth?complete truth? 2. Why or why not?Why or why not?Discussion Advertising has a positive effect on our lives. Advertising has a negative effect on our lives.Whats the attitude of us towards the ad
12、s ?We should think twice before buying .Divide them into two parts.Ads for public issues(Public service Advertisements) (PSAs)Ads for sales(Commercial Advertisements ) Project Hope Earth DaySay No to drugsSoftwareOxlin AirlinesSoft shine shampooThe new digital era.數(shù)碼新時代數(shù)碼新時代Take time to indulge.The taste is great.味道好極了。Good to the last drop.Intelligence everywhere.Just do it.Connecting people.科技以人為本?？萍家匀藶楸尽bey your thirst.
高中英語 Advertising課件 牛津版必修4
