國家開放大學《商務英語(3)》形成性考核冊參考資料

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1、 最新國家開放大學商務英語(3)形成性考核冊參考資料一、交際用語 (共計 10 分，每小題 2 分)1-5 題:閱讀下面的小對話，選擇恰當?shù)拇鹫Z。1. - Morning Maggie. Could you talk briefly about your career development?(答案B)A. Good morning, Mr. Marx. Im going to do a brief about my latest work andperformance.B. Sure, Mr. Marx. Thanks for giving me this opportunity. I st

2、arted as a clerk in thiscompany .C. Sorry, Mr. Marx, but I dont like my boss at all I think he is too serious andcritical2. - Kathy, Id like you to meet Maggie Jacobs.- . Maggie. Youre doing a great job.(答案C)A. Im pleased to meet you B. Its great to see you again C. I m happy to meet you too3. 一 Goo

3、d morning. ,- Good morning! I need a check to send to my publisher in New York.(答案A)A. What can I do for you, Madam B. What do you want to buy, MadamC. Why do you come here, Madam4.What are they , , . - Its a secret. But I11 give you some hints, anyway.(答案B)A. Is it a secret B. Can I have an idea ab

4、out them C . Why do you keep it a secret5. - But , by SWOT?一 It stands for strengths, weaknesses, opportunities and threats.(答案C)A. what do you meanB. how do you know C. what is your meaning二、詞匯語法( 共計 30 分，每小題 2 分)6-20 題:閱讀下面的句子，從 A、B、C 三個選項中選出一個能填入空白處的最佳選項6. You are the right person for the job tha

5、t your application theadvertisement.(答案C)A. relates? with? B. relates? ?for? C. relates? to7. I was devising sales strategies and targets for the West Region(答案B)A. responsible with B. responsible for C. responsible in8. I led and a sales team of 20 people.(答案B)B. motivated C. movedA. suggested9. Wh

6、en talking to people within your company dont speak your language, you may have to use English.(答案A)A. who B. which C. whose10. If youre ready, we can go to meet some of our key .(答案C)A. personal B. personnel C. person11. Finally, they return the to the people who bought shares in the company.(答案C)A

7、. cost B. price C. profits12. I didnt know you a previous supplier.(答案A)A. were B. be C. are13. What we do if the company cut down on ads?(答案C)A. could B. will C. shall14. The only thing I have is this bill the publishers name and address(答案A)A. with? ?on B. by?in C. in-?on15. Ill the exchange rate

8、and service charge and then type up the check for you.(答案B)A. make up B. figure out C. carry out16. Additionally, make sure that your password is long enough to easily beinghacked.(答案A)A. prevent your account from B. provide your account with C. do away with17. Most banks have a section you set up p

9、ayees.(答案C)A. that B. which C. in which18. Businesses can use free samples to build rapport and customersproducts or services.A. engage in B. engage? ?to C. engage?for-19. Moreover, reservations by credit card four weeks guarantee availability ofthe room size required.A. in advance B. at advance C.

10、on advance20. your price be competitive and date of shipment acceptable, we intend to place a large order with you.A. If B. Should C. If should三、閱讀理解(共 40 分，每小題 4 分)21-25 題:閱讀下面的句子，根據(jù)文章內(nèi)容進行判斷，正確寫:T:錯誤寫:F”Passage 1Headhunters or executive search firms specialize in finding the right person for the ri

11、ght job. When a company wishes to recruit a new person for an important position, it may use the services of such a firm. The advantages for the employer are that it does not have to organize the costly and time-consuming process of advertising, selecting and interviewing suitable applicant. In some

12、 cases, the search firm may already have a list of people with the appropriate skills for the job. If this is not the case, then it may act as a consultant, advising or even organizing tests and simulations to evaluate candidates behavior in order to select the most competent person for the job.( T

13、)21. The passage mainly talks about the increased business of headhunters.( T )22. Companies may use the services of an executive search firm to recruit new employees.( F )23. Employers prefer to use the headhunters because the services are cheap.( T )24. Search firms often have their own talent poo

14、l or human resource ban( T ) 25. Headhunters also provide services like advertisement and candidate evaluation.26-30 題:閱讀短文，從 A、B、C 三個選項中選出一個正確答案Passage 2It takes a lot of time and effort to develop and maintain a marketing campaign that resonates( 共鳴)with your potential clients. However, you should

15、 think more about how to develop a marketing campaign. After all, were always looking for ways to increase ourcompetitiveness. Here are some marketing strategies for you to check out.Partner(結(jié)伴)with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters, when yo

16、u stand side by side with someone else, you candeliver better content. If you are at the top of your business, marketing partnerships are cheaper to maintain your success and expose your brand.Embrace user-generated content. According to a survey of 839 millennias (千萬富翁)，they spend 5.4 hours a day c

17、ommunicating with their peers, about 30 percent of their total media time. Similarly, you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement.Help customers solve a problem. As perfectly stated on Hubs pot，“You”re

18、in businessbecause you provide solutions.”Some of the ways you can help customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening to them or answering their questions; or creating APPs or tools.Let customers interact. No matter the product

19、or service youre offering, yourcustomers want to interact with your company, or at least other customers. AMC, for example, created an online tool that allowed you to write down your imaginations. American Express connects small? business owners to each other and helpful resources through its open f

20、orum. 26. This article mainly talks about .(答案A)A. some marketing strategies B. your potential clients C. communicative skills27. You are suggested in the second paragraph to .(答案B)A. fight against your opponent B. find allies with someone else C. always focus on yourself28. To embrace user-generate

21、d content does good at .(答案C)A. making friends with strangers B. choosing capable employees C. Carrying out advertisement29. Which of the following is NOT a way of helping customers solve a problem?(答案C)A. creating how-to-content B. listening to customers C. having dinner with customers30. AMC creat

22、ed an online tool so that .(答案A)A. one can write down what he imagines B. your dreams and thoughts will come trueC. they can gather information from customers31 題:根據(jù)寫作要求，寫出一篇作文。31. You are Susan. Your company will hold an opening ceremony for a new factory. You are asked to write an invitation lette

23、r to David, an important client of your company. The following information should he included:the reasons to invite him; the time for the event;the place for the event;early reply expected.Dear David:It would give us great pleasure to have your presence at the opening ceremony for a new factory. sch

24、eduled for 2017.11.20, at the factory.Your presence would contribute greatly to the success of the ceremony. please let me know as soon as possible if you can come. Your sincerely lizixian 一、交際用語 (共計 10 分，每小題 2 分)1-5 題:朗讀下面的小對話，選擇恰當?shù)拇鹫Z。1. 一 Hello! ?- Hello, this is Michael from Tianjin Vanguard Trad

25、ing Inc.(答案C)A. Who are you? B. What are you? C. Who is that?2. - Does modern logistics mean transportation and delivery?- Modern logistics is more about effective and efficient flow of materialsand information.(答案C)A. Yes, youre right B. No, its not the whole story C. No, you re wrong3. 一 ,- Yes, I

26、 will try my best.(答案B)A. Do you know about business tax B. Can you give me a brief introduction about business taxC. What do you think about business tax4. - ,一 It includes merchandise, packaging and shipping, duty if required, any taxes andinsurance. (答案B)A. Could I get an estimate before placing

27、an order B. What does the estimate includeC. How many would you like to order5. - What about the commission?(答案C)A. Of course, Id give you our lowest quotationB. Im afraid you have to tell me how large your order is going to beC. Its a general practice everywhere else二、詞匯語法( 共計 30 分，每小題 2 分)6-20 題:閱

28、讀下面的句子，從 A、B、C 三個選項中選出一個能填入空白處的最佳選項6. We will an order with your company for digital cameras.(答案C)A. reserve B. book C. place7. Products are graded according to size and _.(答案A)A. quality B. quantity C. qualification8. You have made your clients too long in the office.(答案C)A. wait B. to wait C. wait

29、ed9. The price of commodities on many factors like quality, demand, supply, etc.(答案C)A. is basing B. has based C. is based10. Having been working in logistics for 3 years, he is more than he used to be.(答案C)A. proud B. brave C. confident11. In short, without information, a manager can only make blin

30、dly.(答案B)A. managements B. decisions C. agendas12. You can get the goods to your door so quickly nowadays.(答案C)A. deliver B. delivering C. delivered13. That is the reason weve lost so many customers.(答案A)A. why B. that C. which14. According to law, taxable services refer to transportation， finance,

31、insurance and the like.(答案C)A. operation B. construction C. introduction15. It does in the of transfer of intangible assets or immovable property.(答案C)A. circumstances B. operation C. case16. If the case reaches the criminal limit, the taxpayer my be accused criminalresponsibilities.(答案C)A. at B. on

32、 C. of17. you have said is very important to us.(答案A)A. What B. That C. Whose18. The payment is made by an irrevocable letter of credit in our favor.(答案C)A. light B. bright C. sight19. After having seen the and samples, Jenny makes the specific inquiry.(答案B)A. category B. catalogue C. calculation20.

33、 International trade gives consumers and countries the opportunity to goods andservices not available in their own countries.(答案A)A. expose to B. be exposing to C. be exposed to三、閱讀理解(共計 40 分，每小題 4 分)21-25 題:閱讀下面的句子，根據(jù)文章內(nèi)容進行判斷，正確寫“T”錯誤寫“F”Passage 1There are eight traditional functions of marketing:(

34、 1 ) Buying: A marketer focuses on buyers needs and desires in order to decide whatproducts to make available. Understanding buyers behavior is of great importance.( 2 ) Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal se

35、lling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.( 3 ) Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.( 4 ) Storing: Like tran

36、sporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.( 5 ) Grading: Grading involves sorting products according to size and quality. This makes buying and

37、selling easier because it reduces the need for inspection and sampling.( 6 ) Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.( 7 ) Marketing research: Through re

38、search, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.( 8 ) Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisio

39、ns result in either success or failure that is associated with risk.( T ) 21. It is very important to understand buyers behavior.( T ) 22. Marketers usually use different selling methods.( F ) 23. Marketers ignore transporting costs and services.( T ) 24. Both transporting and storing are the aspect

40、s of the physical distribution of products.( T ) 25. Marketers provide credit that makes the purchasing of automobiles, fridges, and new homes possible.26-30 題:閱讀短文，從 A、B、C 三個選項中選出一個正確答案Passage 2The biggest mistake a workplace leader can make with office culture is failing to devise one at all. How

41、do you know if your office culture is helping, or hurting, your employees, and as a result your bottom line? Designing a thoughtful(周到的)office cultureis so important for a new company. Here are some aspects where a leader should be careful not to make mistakes. A cohesive (和諧一致的) office culture star

42、ts at the top and isbuilt with intention. Face books founder projects a laid -back vibe (氛圍). That setsthe tone for his $200 billion company,Where he visits weekly Q and A sessions from his staff, loads up the perks, and courts a young team that closely mirrors his target market, positioning Face bo

43、ok are especially designed for their wants and needs.Strict dress code or early start time may seem like an easy way to build professionalism (職業(yè)化)in your workplace, but is there a good reason for it? Strict requirements that work in a law office may erode the work ethic at a hip tech startup. Make

44、sure to back up your rules with reason. For example, at Culture Studio, a T -shirt design and printing company, youd better believe theres no place for ties. Employees areencouraged to dress down in their brands merchandise or their competitors(Leadership shouldnt abandon culture development there.

45、Good employees tend to be goal? oriented over-achievers, so put your budget on that with team -building activities, contests, and incentives for the best. Think critically about the ideal employees for your team, what makes the tick, and how you can support them, within and outside of their role in

46、the companys goals.Setting the tone for your workplace starts with each hire and at every level in the company. At digital marketing firm Mabbly, every hiring decision is made with the companys vision in mind: a creative and young team of approachable (伸手可及的) guides that helpclients to understand th

47、e seemingly mysterious world of PR public relations in this internet age.26. What is the main topic of this article?(答案B)A. How to write business emails and memos. B. How to design a thoughtful office culture.C. How to set rules for employees to follow.27. The example of Facebook is to show .(答案A)A.

48、 one should built a cohesive office culture on purpose B. how you can use Q and A sessions from your staffC. office culture must reflect your own wants and needs28. It is suggested that one should in the third paragraph.(答案C)A. set the tone for ones companyB. drop strict dress code or early start ti

49、me C. back up office rules with reason29. What does “put your budget on that” means in the fourth paragraph , .(答案C)A. To withdraw the money. B. To pay more attention to it. C. To invest money and efforts.30. Mabbly is targeted in .(答案A)A. helping clients to understand the PR world B. attracting as

50、many investments as possibleC. making a link between selling and buying31 題:根據(jù)寫作要求，寫出一篇作文。31. Suppose you are Simon. You purchased a Sony digital camera from A and found that there were scratches on the screen. You are writing to complain about it. Hello, customer service. Im Simon. A few days ago,

51、after buying Sony digital camera in Amazon, the screen was scratched after receiving it. It can be an old camera, or damaged in transit. I asked for a brand-new camera, and I paid back the shipping costs. Thank you.Professor Li一、交際用語 (共計 10 分，每小題 2 分)1-5 題:閱讀下面的小對話，選擇恰當?shù)拇鹫Z。1. 一 Can you show me the s

52、chedule?- .(答案C)A. Dont worry. I can help you with that B. You wont miss the plane C. Sure, a tight schedule as usual2. - What can I do for you, Madam?- 500yuan in cash to my son in Beijing University.(答案B)A. Youd better remit B. Id like to remit C. Id rather remit3. - You are right. How do you anal

53、yze our weaknesses?一 we put less emphasis on the overall design.(答案A) A. Im afraid B. I tell you C. I see4. - I think a bus stop advertisement is a very wise chance to promote our products.- .(答案B) A. Our products are popular. B. You said it. C. I dont like advertisement.5. 一 Hello, this is Steven S

54、mith. Nice to hear your voice again.Hi, Mr. Smith. the coverage of your freight forwarding business? -(答案A) A. Do you know B. Please tell me C. I would like to know about .二、詞匯語法( 共計 30 分，每小題2 分)6-20 題:閱讀下面的句子，從 A、B、C 三個選項中選出一個能填入空白處的最佳選項6. Good manners may be varied cultural backgrounds.(答案C)A. sin

55、ce B. because C. due to7. a vacation is always a good way to get relaxation and refreshment.(答案C)A. Take B. Took C. Taking8. The following hints may help you stay energized, or at least until you can make the time for rest.(答案A)A. get you going B. get you go C. get you went 9. Junior Achievement has

56、 different stages in its development.(答案A)A. gone through B. got through C. got over10. Your T-shirts found a ready market in the eastern part of our country 2014.(答案B)A. on B. in C. at11. In order to make proper reservations, will you send your acceptance to the attention ofProfessor Chen a week be

57、fore that day?(答案C)A. no later then B. no late than C. no later than12. The bank grand door faces south is Bank of China.(答案B)A. that B. which C. whose13. So I have a number of other up my sleeve, as well.(答案A)A. tricks B. strict C. trace14. I plan to use the media mix to reach our .(答案A)A. target m

58、arket B. free market C. stock market15. We usually keep a large supply stock. (答案B)A. at B. on C. in16. With the rapid economic growth in China, the logistics industry is greatly(答案A)A. expanding B. exploring C. exploding17. The manager asked me I could finish my work before the weekend.(答案B)A. what

59、 B. whether C. which18. It means you can online with us.(答案A)A. transact B. transport C. translate19. Does that include the turnover in advance?(答案B)A. to receive B. received C. receiving20. All the prices on the list are subject our final confirmation.(答案A)A. to B. at C. on三、閱讀理解(共計 40 分，每小題 4 分)21

60、-25 題:閱讀下面的句子，根據(jù)文章內(nèi)窯進行判斷，正確寫“T”錯誤寫“F”Passage 1Accounting errors will happen from time to time, but many common accounting mistakes can be avoided with proper planning and preparation. Here are the top seven accounting mistakes that should be paid more attention to.( 1 )Not knowing your true cash bal

61、ance: Due to things like automatic payments and bank charges, money that appears in your cash drawer and your checking account may already be spent.( 2 )Mistaking profits for cash: When you have a lot of credit sales, your company can post big profits without seeing any cash.( 3 )Paying bills too so

62、on: If your vendors give you thirty days to pay them, take it. Unless you get a discount for paying early, paying your bills only when theyre dueimproves your companys cash flow.( 4 )Avoiding book -keeping tasks: Not recording and posting transactions regularly leaves you with a mountain of book-kee

63、ping to deal with in the end.( 5 )Paying accidental dividends: Every time a corporation owner takes money out of his business, it counts as a dividend. That can lead to a bigger personal income-tax bill.( 6 )Not keeping personal finances separate from business: Mixing up business and personal money can cause bookkeeping and legal problems. ( 7 )Setting prices too low: Know your costs before you set product or service prices, or you run the risk of losing money on e