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1、家開放大學(xué)電大本科商務(wù)英語3期末試題及答案7 （試卷號(hào)：1380）一、交際用語（每小題2分共，10分）1-5題:選擇正確的語句完成下面對(duì)話，并將答案序號(hào)寫在答題紙上。1. -Can you show me the schedule?A. Don t worry. I can help you with that .B. You won t miss the planeC. Sure, a tight schedule as usual2. 一 Does modern logistics mean transportation and delivery?., Modern logistics i
2、s more about effective and efficient flow of materials and informat ion.A. Yes, you re rightB. No, it s not the whole storyC. No, you re wrong3-Good morning. _?一Good morning!I need a check to send to my publisher in New York.A. What can I do for you, MadamB. What do you want to buy, MadamC. Why do y
3、ou come here, Madam4. -Good morning. Far East Logist ics Company. 一 Good morning. This is Maggie Bonner. I would like to know your frei ght forwarding bus iness.A. Who is that calling?B. What do you want?C. May I help you?5. Hello, this is Steven Smith Nice to hear your voice again.一 Hi, Mr. Smith,
4、the coverage of your freight forwarding bus iness?A. Do you knowB. Please tell meC. I would like to know about二、詞匯與結(jié)構(gòu)（每小題2分，共30分）6-20.題:閱讀下面的句子，從三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的正確選項(xiàng)，并將答案序號(hào)寫在答題 紙上。6. Somet imes your body language, gestures and expressions may tell people_about you than the words you use.A. moreB. mo
5、stC. muchI. Products are graded according to size and.A. quantityB. qualityC. qualification8. The following hints may help you stay energized, or at least until you can make the time for rest.A. get you goingB. get you goC. get you went9. When talking to people wi thin your company. _don， t speak yo
6、ur 1 anguage. you may have to use Engl ish.A. whoB. whichC. whose10. You can send them gifts your._best clients.A. in reply toB. with regard toC. in honor olII. In short, without information, a manager can only make_bl indly.A. management sB. decisionsC. agendas12. The bank_grand door faces south is
7、 Bank of China.A. thatB. whichC. whose13. What we do if the company cut down on ads?A. couldB. willC. shall14. They have signed the, to export textiles.A. contentBe contractC. contact15. It does in the_of transfer of intangible assets or immovable property.A. circums tancesB. operationC. case16. Wit
8、h the rapid economic growth in China, the logistics industry is_greatly.A. expandingB. exploringC. exploding17. Most banks have a section_you setup payees.A. thatB. whichC. in which18. We are engaged in the development of realA. establishB. stateC. estate19. After having seen the and_samples, Jenny
9、makes the specific inquiry.A. categoryB catalogC. calculation20. All the prices on the list are subject_our final confirmation.A. toBe atC. on.三、閱讀理解（每小題4分，共40分）21-25題：閱讀下列短文，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)正確答案，并將答案序號(hào)寫在答題紙上。Passage 1Hard sell and soft sell are important business terms and useful strategies for sale
10、s staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.A hard sell is a kind of more direct and forceful sales tactics. The salesperson just keeps explaining how good the product is, why people should buy it and even how the prices
11、 mi ght increase if the consumer walks off.A soft sell is a different approach. The salesperson tries to build trust wi th consumers. He doesn, t put pressure on them to buy things, just recommending a pro duet and letting the consumers make their own decisions.An example of soft sell is to distribu
12、te free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling People dont really care if someone else buys the product. They are
13、just giving their honest opinions and trying to be helpful.Hunor in advertising is also used to attract the consumer s attention and get them interested in the products or serv ices. Customers often resist hard sales tactics, thus mak ing soft- selling much more effective for success.21. What s the
14、topic and main idea of the passage?A. Selling Strategy- Sales Staff.B. Sales Staff-What Sales Staff Should Know.C. Selling Strategy-Hard Sell and Soft Sell Strategies.22. Cus tomers often_hard sales tactics, thus making softselling more effective forsuccess.A. resistB. opposeC. object23. Examples of
15、 soft sell mentioned in the passage inc lude_A. distributing free samples to customerB. recomending products among fr iendsC. all the above24. Making humorous advertisements is one of the approaches companies use to.A. reduce selling costs B. attract people s interestsC. avoid the shortage of sales
16、staff25. According to the passage the author indicates that_A. soft sell is preferred by business companiesB. hard sell is rarely resisted by customersC. soft sell is expensive26-30題:根據(jù)短文內(nèi)容判斷給出的語句是否正確，正確的寫“T”，錯(cuò)誤的寫“F”，并將答案寫在答 題紙上。Passage 2There are eight traditional functions of market ing:(1) Buying
17、: A marketer focusesonbuyers needsanddesires inordertodec i dewhat products to ake avai lable. Understanding buyers behavior is of great importance.(2) Selling: Marketers usually view selling as a persuasive activity that is completed through promot ion. Selling inc ludes personal selling, advertisi
18、ng, and other selling methods. It is probably the function of marketing that we most often see in our daily life.(3) Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.(4) Storing: Like transporting, storing is
19、 an aspect of the physical distribution of products. Storing inc ludes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.(5) Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier becaus
20、e it reduces the need for inspection and sampl ing.(6) Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.(7) Market ing research: Through research, marketers may f
21、ind out the need for new products and services. By gathering information on a regular basis, they can better plan, carryout and control marketing activities.(8) Risk taking: It involves bearing the uncertainties that are part of the market ing process- Most marketing decisions result in either succe
22、ssor failure that is associated with risk.26. It is very important to understand buyers behavior. T27. Marketers usually use different selling methods. T28. Marketers ignore transporting costs and services.F29. Both transporting and storing are the aspects of the physical distribution of products. T
23、30. Marketers provide credit that makes the purchasing of automobiles, bridges, and new homes possible.F四、寫作(一篇作文，共20分)試題Suppose you are Simon. You purchased a Sony digital camera from Amazon, com and foundthat there were scratches on the screen. You are writing to complain about it.備注翻譯：假設(shè)您是西蒙。您從亞馬
24、遜網(wǎng)站購買了一臺(tái)索尼數(shù)碼相機(jī)，發(fā)現(xiàn)屏幕上有劃痕。您寫信投訴。答：Dear SalesManager,My name is Simon. A few days ago I bought a Sony digital camera from Amazon, com. After receiving the camera, I found scratches on the screen and it could not be used normally. I strongly requested the company to replace me with a new camera.I hope my complaint can get the companys attention and be resolved as soon as possible!Complainant: SimonDecember 30, 2019
國家開放大學(xué)電大本科《商務(wù)英語3》期末試題及答案（d試卷號(hào)：1380）
