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1、國家開放大學電大本科商務英語3期末題庫及答案（試卷號：1380）題庫一一、交際用語（每小題2分共，10分）1-5題:選擇正確的語句完成下面對話，并將答案序號寫在答題紙上。1. -Hello, this is Steven Smith. Nice to hear your voice again-Hi, Mr. Smith.A. Do you know the coverage of your freight forwarding business?B. Please tell me the coverage of your freight forwarding bus iness.C. I w
2、ould like to know more about the coverage of your freight forwarding bus iness.2. 一Yes, I will try my best.A. Do you know about business tax?B. What do you think about business tax?C. Can you give me a brief introduction about it?3 - Don t hesitate to click on our website when you need us._Thank you
3、.A. I canB. I willC. I know一 Yes, certainly. We area medium firm with about two thousand people in two different plants.A. Do you have nine departments in your company?B. Could you tell me how your company is actually organized?C. Can you tell me a little more about the four branch offices?5. I m af
4、raid we put less emphasis on the overall design of the whole project.A. This is obviously too heavy. People won t be able to carry it.B. We d better use light ones, They make the audience feel comfortable.C. Our main goal is to establish our brand name among our target audience.二、詞匯與結構（每小題2分，共30分）6-
5、20題:閱讀下面的句子，從三個選項中選出一個能填入空白處的正確選項，并將答案序號寫在答題 紙上。6. Good manners maybe varied_cul tural backgrounds.A. sinceB. becauseC. due to7. I was_devising sales strategies and targets for the West Region.A. responsible withB. responsible forC. responsible in8. You just send the faulty product back to them and
6、they, it free of charge.A. will replaceB. replaceC. have replaced9. The price of comnodities_on many factors like quality, demand, supply, etc.A. is basingB. has basedC. is based10. Your T-shirts found a ready market in the eastern part of our country_2014.A. onB. inC. at11. Finally,they return the.
7、 _to the people who bought shares in the company.A. costB priceC. profits12. We sell insurance cover;your pay will depend on the cover you require.A. feeB. fare C. charge13. That is the reason. ve lost so many cus tomers.A. whB. thatC. which14e I plan to use the media mix to reach our_A. target mark
8、etB. free marketC. stock market15. I ll_the exchange rate and service charge and then type up the check for you.A. makeupB. figure outC. carryout16. We have_in most major cities in China.A. subsidesB. subsidiariesC. submits17. _you have said is very important to us.A. WhatB. ThatC. Whose18. It means
9、 you can. online with us.A. translateB. transportC. transact19. Moreover, reservat ions by credit card four weeks_guarantee avai lability of the room sizerequired.A. in advanceB. at advanceC. on advance20. Our terms of payment are normally 30- day bill of exchange, documents_paymentA. againstB. forC
10、. in三、閱讀理解（每小題4分，共40分）21-25題:閱讀下列短文，從A、B、C三個選項中選出一個正確答案，并將答案序號寫在答題紙上。Passage 1These are the latest manifestations of a worry ing obsession wi th e-conmerce and the Internet in Asia s largest economies. In March, Bei jing announced its new Internet Plus” plan to expand Internet connectivity. Premier
11、Li, when describing it, brought up the mobile Internet”, cloud computing”, big data”, intelligent manufacturing and the Internet of Things,” in a manner similar to business leaders in America. Nor is this digital obsession restricted to China. Indian Prime Minister Narendra Modi s meeting with Mark
12、Zuckerberg at Facebook s headquarters received as much, if not more, media attention as his address on sustainable development to the United Nations days earlier.The claim that the Internet wll fundamentally transform development is unproven （未被證 實的）and untested, What is clear is that the Internet m
13、akes consumption easier, faster and more expansive than ever before. Analysts have thus looked toe-commerce and China s Internet giants to help save China s economic model from slowing down.By extension, China and India must have “dreams” that are bigger than the Internet. They need to take the lead
14、 in finding a new model of development for the 21 Century that intelligently make use of science and technology, but without being seduced by musings about e-commerce that mask deep structural flaws of current economic models. Resolving those pressing issues should be the real innovation that lies a
15、t the heart of any deve 1opment program.21. Jack Ma hopes e-WTO can help_A. cooperation between companiesB. success of small business onlineC. people look for friends and lovers22. Digital obsession in the second paragraph refers to_A. problems caused by InternetB. trades between China and AmericaC.
16、 passion on Internet business23. Which is NOT true according to the third paragraph?A. It is not clear that how the Internet will deeply influence deve 1opment.B. The Internet makes people harder to sell products and buy goods.C. E -commerce is likely to contribute to China s economic deve 1opment.2
17、4. China and India need tcA. find a new model by using science and technologyB. find a solution to take place of online business .C. find a cure to deal with diseases in the 21 Century25. what is the author s attitude to China s development of onl ine business?A. Negat ive.B. Positive.C. Neutral.26-
18、30題:根據短文內容判斷給出的語句是否正確，正確的寫“T”，錯誤的寫“F”,并將答案寫在答題 紙上。Passage 2Online banking refers to banking activities that are carried out over the Internet on a secure website, It developed in the latel990s and grew more popular over the years since it can make one s financial life much easier to manage.First, yo
19、u can use online banking to pay your bills. Most banks have a section in which you setup payees. Fill out the information once, you can simply choose that profile every time you pay a bill online.Second, online banking allows you to access your account history and transactions from anywhere. It is t
20、he quickest way to check and see if a transaction has cleared your account. It also enables you to find out about unauthorized transactions more quickly.Third, onl ine banking also allows you to transfer money between accounts effectively. It is more convenient than us ing the automated phone servic
21、e. When you setup your onl ine banking, be sure that all of your accounts at the bank are listed. This will make it easier to transfer money and make loan payments onl ine.Obviously, you need to pay special attention to your safety or privacy using online banking. It is important to clear your cooki
22、es after each banking session, especially at a public computer. Additionally, make sure that your password is long enough to prevent it from easily being hacked. Never give your onl ine account infornat ion to anyone else. Check your credit report regularly. Thus you can protect yourself from identi
23、ty theft Unfortunately, or the consideration of his family, he had to resign from our company.r m certain that Li hua will make great contribution to your company in the future and I strongly recommend him for this position. Your favorable consideration will be highly appreciated. If further informa
24、tion regarding him is needed, please feel free to contact me.Yours sincerely題庫二一、交際用語（每小題2分共，10分）1-5題:選擇正確的語句完成下面對話，并將答案序號寫在答題紙上。-According to law, they refer to transportat ion, construct ion, finance, insurance and the like,A. Do you know taxable services?B. How do you like taxable services?C. Wha
25、t do you mean by taxable services?2. Good morning. Far East Logistics Company.一 Good morning. This is Maggie Bonner, I would like to know your frei ght forwarding bus iness.A. May I help you?B. What do you want?C. Who is that calling?3. 一 We would like to place an order for some of your C& Z desk un
26、its.A. Certainly, we keep a large supply in stockB. Delivery dates depend on your locat ionC. We recommend payment by letter of credit4. 一I think a bus stop advertisement is a very wise chance to promote our products.A. Our products are popular.B. You said it.C. I don t like advert i sement.5. - The
27、n, what kind of music are you going to have in the background?A. This is obviously too heavy. People won，t be able to carry it.B. We d better use light ones. They make the audience feel comfor table.C. Our main goal is to establish our brand name among our target audience.二、詞匯與結構（每小題2分，共30分）6-20題:閱讀
28、下面的句子，從三個選項中選出一個能填入空白處的正確選項，并將答案序號寫在答題 紙上。6. I lL_the exchange rate and service charge and then type up the check for you.A. makeupB. figure outC. carryout7. You can inform your embassy of your account number so that your money can be, _directly.A. transferredB. transportedC. transformed8. Before I
29、came to Beijing, I as an executive secretary with a trading company for one year in Britain.A. am workingB. had workedC. has worked.9. Headhunters orsearch firms specialize in finding the right person for the right job.A. excessiveB. perspectiveC. executive10. Too many debts in a company easily_bank
30、ruptcy.A. result fromB. lead fromC. result inILA marketer _buyers needs and desires in order to decide what products to make available.A. focuses orB. carries outC. pays back12. With the RMB account you can_and deposit RMB cash directly.A. extendB. wi thdrawC. complete13. The total in_logistics in C
31、hina is still higher than that in many other industrialized countrieSeA. feeC. cost14. The. _you have with a person determines the kind of language you use.A. relat ionshipB. decisionC. arrangement15. Ideally a_should be a win-win situation so both you and your customer will probablyhave to give in
32、on some points.A. completionB. negotiationC. negation16. bearing the uncertainties that are part of the marketing process.A. initiatesB. innovatesC. involves17. The management style you select will your people skills and knowledge, and available resourcesA. depend onB. deal withC. superficial18. Acc
33、ounting errors will happen from time to time but many common accounting mistakes_with proper planning and preparation.A. can avoidB can be avoi dedC. can avoid being19. Trading globally allows us to expand our markets for both goods and services that otherwisemay not have been. to us.A. negotiableB.
34、 capableC. available20e An example of soft sell is to_free samples to which cus tomers often respond favorably.A. distributeB distinguishC. disturb三、閱讀理解（每小題4分，共40分）21-25題:閱讀下列短文，從A、B、C三個選項中選出-一個正確答案，并將答案序號寫在答題紙上。Passage 1It takes a lot of time and effort to develop and maintain a marketing campaign
35、 that resonates （共鳴）wi th your potential cl ients. However, you should think more about how to develop 1 marketing campaign. After all, we re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to checkout.Partner（結伴）with allies. Marketing partnerships
36、 have many benefits to push a marketing campaign, For starters, when you stand side by side wi th someone else, you can del iver better content, If you are at the top of your business, market ing partnerships are cheaper to maintain your success and expose your brand.Embrace user- generated content.
37、 According to a survey of 839 millennials （千萬富翁）they spend 5. 4hoursaday comuni cat ing with their peers, about 30 percent of their total media time. Similarly, you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out adverti sem
38、ent.Help customers solve a probl em As perfectly stated on Hub Spot, You re in business because you provide solutions. Some of the ways you can help customers solve a problem is by: creating how- to- content; offering exclusives that make their lives easier; listening to them or answering their ques
39、tions; or creating APPs or tools.Let customers interact. No matter what product or service you re offering, your customers want to interact with your company, or at least other customers. AMC, for example, created an online tool that allowed you to write down your imaginations. American Express conn
40、ects small-business owners to each other and helpful resources through its open forum.21. This article mainly talks about_A. some marketing strategiesB. your potential clientsC. communicative skills22. You are suggested in the second paragraph to_A. fight against your opponentB. find allies with som
41、eone el seC. always focus on yourself23. To embrace user- generated content does good at_A. making friends with strangersB. choosing capable employeesC. carrying out advert i sement24. Which of the following is NOT away of helping customers solve a problem?A. Great ing how- to-contentB. Listening to
42、 customersC. Having dinner with customers25. AMC created an online tools o that_A. one can write down what he imaginesB. your dreams and thoughts will come trueC. they can gather information from customers26-30題:根據短文內容判斷給出的語句是否正確，正確的寫“T”，錯誤的寫“F”,并將答案寫在答 題紙上。Passage 2There are eight traditional funct
43、ions of marketing:(1) Buy ing: Amarketerfocusesonbuyers needsanddesires inordertodec idewhat products to make avai lable. Unders tanding buyers behavior is of great importance.(2) Selling: Marketers usually view selling as a persuasive activity that is completed through promot ion, Selling includes
44、personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.(3) Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.(4) Storing: Li
45、ke transporting.storing is an aspect of the physical distribution of products. Storing inc ludes warehousing activities, Warehouses hold products for long per iods sometimes in order to create time utility.(5) Grading: Grading involves sorting products according to size and quality. This makes buyin
46、g and selling easier because it reduces the need for inspection and sampl ing.(6) Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.(7) Marketing research: Through
47、 research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carryout and control marketing activities.(8) Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisio
48、ns result in either successor failure that is associated with risk.26. It is very important to understand buyers behavior. T27. Marketers usually use different selling methods. T28. Marketers ignore transporting costs and services.F29. Both transporting and storing are the aspects of the physical di
49、stribution of products. T30. Marketers provide credit that makes the purchasing of automobiles, fridges, and new homes possible.T四、寫作(一篇作文，共20分)試題Suppose you are the manager and write a recommendation letter for Miss Helen Miller according to the fol lowing information.Candidate: Miss Helen MillerWo
50、rking experience: worked in the Export Department of a large firm for over 8years from July 2006 to December 2014.Her character and advantages: hardworking, honest and reliable, excellent communi cat ion skills, work independently and efficiently, excellent rapport with people of all ages Reason for
51、 leav ing: personal reasons備注翻譯：假設你是經理，根據以下信息給海倫米勒小姐寫推薦信。候選人:海倫米勒小姐工作經歷：2006年7月至2014年12月在某大公司出口部工作8年以上。她的性格和優(yōu)點:勒奮，誠實可靠，優(yōu)秀的溝通能力，獨立高效的工作，與各個年齡段的人融洽相處離職原因:個人原因。答:Dear Sir or Madam:Ms. Helen Miller is an employee of our company. From July 2006 to December 2014, I worked n the export department of our co
52、mpany for more than 8 years, and now I have resigned due to personal reasons.Her character and strengths: hardworking, honest and reliable, excellent communicat ion skills and independent and efficient work efficiency, able to get along well with people of all ages.If you can consider my suggestion
53、to interview and hire her, I would be very grateful.Tianna Company Manager WangDecember 30, 2017.題庫三一、交際用語（每小題2分共，10分）1-5題:選擇正確的語句完成下面對話，并將答案序號寫在答題紙上。1. -Good morning. Madam?一 Good morning! I need a check to send to my publisher in New York.A. What can I do for you,B. What do you want to buy,C. Why
54、do you come here,2. 一 Thank you.I must say I have a great staff.A. I d like you to meet Joe Stevens. He s our sales team head. The Sales Department has more han 50 employees.B. Please allow me to introduce my colleague to you. She is the Purchasing Manager.C. Its a pleasure to meet you, Ben. So you
55、re the one responsible for those outstanding sales figures I ve seen.3. - What can I do for you, Madam?A. You d better remi t500yuanincashtomys on in Beijing University.B. r dliketoremi t500yuanin cash to my son in Beijing University.C. r d rather remi t500yuanincashtomys on in Bei jing University.4
56、. 一What about the commiss ion?A. It,s a general practice everywhere else.B Of course, I d give you our lowest quotat ion.C. I m afraid you have to tell me how large your order is going to be.5. And could you give me your signature here?A. Oh, I don t have my signature with me today.B. Sorry? If m af
57、raid I didn, t quite catch that.C. What do you think of my handwriting?二、詞匯與結構（每小題2分，共30分）6-20題:閱讀下面的句子，從三個選項中選出一個能填入空白處的正確選項，并將答案序號寫在答題 紙上。6. You can send them gifts_your most loyal customers.A. in reply toB. with regard toC. in honor of7. Our bank provides you quick and_electronic remittance for i
58、ndividuals.A. determinedB. convenientC. com for table8. You are the right person for the job that your application to the advert isement.A. relatesB. recognizesC. replies9. Somet imes your body language, gestures and expressions may tell people_about you than the words you use.A. mostB. moreC. much1
59、0. Our new type of treadmill release next month.A. is due toB. is due forC. is dueIL We will_an order with your company for digital cameras.A. reserveB. bookC. place12. A sales depar tment _many people who are based in different parts of the country or the world.A. consists ofB. insists onC. persist
60、s in13. you go to visit a new customer to negotiate a sale, you should find out as much as you can bout them.A. Soon afterB. WhileC. Before14. One of the ways to help you stay. _is to engage in a quick conversat ion with high- energycol leagues.A. energizedB. affectedC. di scouraged15. One of the advantages of online banking is that it allows you to transfer money between
國家開放大學電大本科《商務英語3》期末題庫及答案（試卷號：1380）
