商務(wù)英語 重點難點

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Module 11.1 Ways of working Part 2-Part5 (9 種工作方式的優(yōu)缺點對比+Part 5 中的 8 個短句))? Find the perfect partner 理想搭檔? open your mind 敞開心胸? plan for disaster 有備無患? get organized 安排有序 ? set your limits 規(guī)定限度? put pen to paper 簽訂協(xié)議? don’t feel guilty 勿感內(nèi)疚? two become one 合二為一 3 in 1 （功效）三合一1.2 Making contacts （part 1, part4, part 5,Part 11+ writing 中四種商務(wù)文書的區(qū)別+ Part 2）1）備忘錄（Memo）是商務(wù)信函的一種，主要用于公司內(nèi)部對公司的職員、部門通報信息，如會議安排、情況報告、問題處理等。英語中稱之為 interoffice memorandum 其復(fù)數(shù)為memoranda，簡稱 memo。除了書面形式外，也可以通過 email 發(fā)出。英文備忘錄的一般格式如下：To：收件人 From：發(fā)件人 Date：日期 Subject：主題 Body：正文。備忘錄行文力求簡明扼要，長度一般為 40-50 個字，抬頭不計字數(shù)。書寫時首先應(yīng)直入主題，列出最重要的信息，然后可以具體說明事由、情況，提出意見和建議，最后根據(jù)具體情況或重申主題或表示意愿或感謝。備忘錄末尾不需要簽名。如果個人的備忘錄還發(fā)給收件人以外的其他人，需在末尾 cc（carbon copy 抄送）：之后寫上其姓名。2）正式英文商務(wù)電子郵件的格式除收信人的地址、發(fā)信人的地址、主題外，內(nèi)容格式和正式書信一樣。格式一般有 blocked/block（頂格式） ，indented（縮進式）和 modified（混合式） 。3）便條通常手寫，問題比較隨意。Ways of workingPossible advantages Possible disadvantagesfreelance you choose the job no job securityteleworking organize your work time you need to be good at self-organizationjob-sharing more free time need to coordinate with other personshift-work gives you your days free tiringpart-time more free time less moneytemping lots of variety hard to progress your careerconsultancy well paid no job securityflexitime good for work-life balance not good for people who like routinehot-desking saves the company moneydisruptive to employeesModule 22.1 Company benefitspart 1 (10 個重要的短語)part 4（文章要點）part 5 （take 短語用法）take advantage of 利用，趁…有利條件 take after 與…相像take apart 拆開 take away 拿走 take back 收回，take care of 照看退貨 take down 寫下、記下 take effect 生效 take for granted 認為想當然take in 吸收、欺騙、收留 take it easy 別著急 take off 脫下，騰飛，打折take on 雇傭，開始做 take out 去除 take over 接管 take place 發(fā)生take shape 初露端倪，逐漸成形 take to smoking 開始沉湎于抽煙take up 占用 take-away 外賣 Part 6 求職信 letter of application （cover letter）求職信的目的在于爭取面試機會，也就是使對方相信你是個值得考慮的人選。最有效的方法莫過于強調(diào)你為何將來可以成為對方的可用之材?？梢詤⒖嫉慕ㄗh如下：1） 簡要表達你對所應(yīng)聘職位感興趣的原因2） 告訴收信人你是從何處獲取招聘信息，例如報紙、網(wǎng)站、廣告牌等。3） 告訴對方你的教育背景、工作經(jīng)驗和與之相關(guān)的個人興趣。如果剛畢業(yè)，闡明暑期兼職。4） 提供個人資料，例如年齡、種族、籍貫、興趣愛好、婚姻狀況以及社團活動。5） 必要時可提供兩三個推薦人的姓名及聯(lián)系方式。最好是以前的雇主或師長。6） 表示你很想獲得面試機會，如果面試時間有所限制，也需信中表明，但不應(yīng)限制太緊。7） 措辭要得體禮貌，不過分謙卑或自我夸大。表達要客觀直接，不要轉(zhuǎn)彎抹角。8） 根據(jù)實際情況進行增刪。2.2 presenting your companyPart 1 company terms Part 3（數(shù)字表達）part 5 （flow chart 流程圖）Module 33.1 starting a businesspart 1 （3 types of business：sole trader, partnership, franchise）part 2 ( passage)3.2 leaving and taking messages part 1 part 2 +Part 4 （電話留言）電話留言（telephone message）電話留言的格式包括五個部分：1）來電者/發(fā)話者（From）2）受電者/收話者（to）3）日期（Date）4）時間（Time）5）留言內(nèi)容（Message）最后可以出現(xiàn)記錄人的簽名，電話留言必須言簡意賅，通俗易懂。留口信的 7 個步驟1） 告訴對方信息是留給誰的2） 告訴對方你是誰3） 說明來電的理由4） 拼寫所有復(fù)雜的難詞5） 要求回電6） 留下你的具體聯(lián)系方式7） 告訴對方你何時有空Module 44.1 Advertisingpart1 part2 part 6 （如何給出建議）4.2 Delegating part 2 （A-G）writing （報告撰寫，簡單介紹）2）報告撰寫報告首先要有一個明確的總標題。報告要分成若干清晰的部分。首先是介紹部分（introduction） ，然后是調(diào)查結(jié)果（findings） ，接著是結(jié)論（ conclusion） ，最后是建議部分（recommendation）報告中盡可能使用標準句式，并使用一些連接詞來實現(xiàn)過渡。A 介紹報告----B 說明報告結(jié)構(gòu) ------C 介紹第一部分-------D 介紹第二部分------E 介紹最后一部分----F結(jié)束報告。常用句式如下：IntroductionThe aim/purpose of this report is toThis report aims toThis report sets out toFindingsIt was found thatIt clearly shows that ConclusionsIt was concluded/decided/agreed/felt thatNo conclusions were reached regarding theIn conclusionRecommendation We would recommend that It is recommended/proposed/suggested thatAdding ideas (增加內(nèi)容)Furthermore/Moreover/ In additionContrasting ideas(觀點轉(zhuǎn)折)However/despite/in spite of /in contrast/ while/ whereas/butMaking comparison (進行比較)Both/neither, compared with, like/unlikeLinking cause and effect (連接因果 )Because of/ as a result of /due to /owing to/ on account of / thanks to /attributing to Lead to, lie in, result in, cause, result in /therefore/consequently/ contribute toModule 55.1 The workplacePart 2 part 3 Reporting （P48）part 35.2 Participating in a meeting Part 2 （proofreading）part 4 商務(wù)會議（正式與非正式用語）The meetings wheelModule 6 6.1 Recruitmentpart 2 part4part 6 （1、2、4、5 ）6.2 Emailing part 1 （change email into cellphone（WeChat（微信） , Weibo, qq etc.）+網(wǎng)絡(luò)成癮 internet addictionpart 3 電子郵件寫作注意事項1. 避免措辭拖沓冗長、累贅重復(fù)2. 使用簡單詞匯3. 避免使用有性別歧視的詞語4. 盡量少用陳詞濫調(diào)和專業(yè)行話5. 避免使用意思模糊的表達6. 避免使用否定的表達7. 措辭禮貌得體，多為對方著想8. 多使用主動語態(tài)9. 多用短句和簡短的段落10. 使用現(xiàn)代商務(wù)英語，風格自然口語化11. 縮短及刪除寒暄及不切題的段落12. 結(jié)尾避免畫蛇添足Module 77.1 salespart 22. Read the article and find out why more pople prefr a crer in mrkting tn i sles. Cmplet t tabl blw ith resons from the txt.Reasons for chosing marketingReasons for chosing sales-sounds betr at diner parties-has n air of glamour (wheras sle hs n ul s img)-(many graduates belive) you work o ceiv PR campaigns and g n lts of jolies-marketing sems ore atractive (thn sal)-it isn’t as bad s myths ugest-unlike marketing, sales i tangible-it has direct impact on acompny’ suls-yu et people and comunicate with difrnt rsoalites-in sales ther’s abuz of atargt-drivn vironment-you can mange ilions of pounds f bsies-mak cutomers hapy-it’s inredibly rwrdingVocabulary: Sales termsMatch tes words (1-7) from the txt o their definitons (A-G).1. sales pitch2. dor-to-dor seling3. a buz4. a myth5. cold caling6. an ir7. jolies (informal) A. Making an uexpectd phone cal or visit o sel somthing.B. Excitent.C. usines trips with lots of re entrtaimnt.D. Knocking on dors al day to sel.E. Making a spech to cnvice pople to buy something.F. Soething people incorectly belive to be tru.G. Feling or atitude.7.2 sellingpart 1 - persuasiveness- knowledgeable- trustworthy- believes in the product or service- never gives uppart 2 Step1-step 7Module 8 8.1 Trainingpart1 part 2 part 5w.themgalery.com2. Listen agin. Work in pairs.Student A: Listen ad list he trainig manger’s argmts for lie trainig o the lft of th table.Student B: Listen ad list Sergio’s arguments for fac-to-face traiig on th riht f the tabl.Onlie trainig Face-to-face trainig-you don’t ned to g awy-you arange things around r wok-you can comunicate with ther peple th ourse-you can do it from home-it’s cheaper -you get new ideas from ther popl on th cuse-networking-you can sk the tuor questionsDiscussing training needs (p79)8.2 Showing you’re listening part 2 part 4Writing A letter of complaintModule 99.1 branding part 2 part7(proofreading)9.2 getting through part 4 part 5 telephone wordsVocabulary: Telphone words1. Replace the words in bold in sentces 1-0 with a word or words from th box. Tn listen agi t th covrations from te last exrcie.suit cal/back bear with me So that was put/hroughhold unavilable take take one put/on hold1) Al of ur operators are curently to busyto answeryour cal. __ _2) Please wait. _____3) Could you conect meto smeone…? ___ me ____4) Wait moent, please. _____5) Can Iwrite downyour name, please? _______6) an you ait for mefor a second? ________7) I’m just going to akeyou wait. _________8) Can Iget back to yu? _____ you _____9) Let me rad that back to yu. It’szero ne sven, two duble four, thre ni two ni. ______.10) When would be convenit foryou? _______unavilaletkhold put throughOne takebear with meput (you) on holdcal backSo ht wassuit2. Write the mising particle from the box in the corect positon to cmplet each sntc. Ther might b two psibl answrs.back on back up on out up forard back down1) Please don’t put he phone.2) Let me cal you later.3) Let e rad that o yu.4) I’m just loking his number on the computer.5) Do yu mind ifwe put he eting to Tuesday?6) We’l bring the schedule by a wek.7) Hold a moent.8) Sory, the batery on my obile is about o run.9) ory, he’s tied with soething at he moent. Can Ihelp?10) I’m just puting you hold for a moent.downbackack upbackforwardon outuponModule 1010.1 Management part 1grammar （條件句 conditionals） 2. Complet this text by writng the vrbs in brackets in the corect form to make cnditonal. Ad a modal r if ecsry.vice fr nw mangersWorktoyourstrengths.Ifyou___(notdo)something,bringsmeneinyourtamwhcan.Whenverythingbecoesroutine,it’stimetoask,‘What____(ap)ifwetriditadifretway?’Ifyou____(want)evryonetolikeyoualthetime,youshldn’thavegoneintomgmet.Don’tgiveyourpeopletargetsunlesyou___(know)theycanbereachd.Ifyouaren’tprearedtotakeriskandfail,you_____(notsced).Ifyou___(know)theanswertoevryproblem,thenyouwouldn’tnedateam.Butithuttm,yu’dhaenntoage!Whenyouakeamistake,askyourselfwhatyou______(do)diferntlyifyou’dnown.Thiscanbmreimportanthangetingitrightfirstime.1234567can’t do would hapend atknowwon’t sucedknwwuld v doe10.2 Solving problemspart 3 flowchart+ Gantt chart甘特圖（Gantt chart）又叫橫道圖、條狀圖(Bar chart)。甘特圖內(nèi)在思想簡單，即以圖示的方式通過活動列表和時間刻度形象地表示出任何特定項目的活動順序與持續(xù)時間。Module1111.1Ethical economicspart3 part4LOGVocabulary: Finacial nd trade trmsMath tes definitons to the words i bol in the rticl.1. People who andle gods betwen the producer and the rtailer. ____2. A larg diferc (in pric, for xaml). ____3. Be bouht and sold. _____4. Cst f etig, lihting and elctriity. ____5. Take itms into acout o clulate cost. 6. h out ede t pay ost bfre profit. ______7. Te ant a to the rduct whn itis ld. 8. Gods whic re transport by sips, lane, lories, tc. ___9. The ttal vlu of god and service roducd by a country in oe yar. ________10. rganizations whic help and reprsent he interst of a group of people in ned, ____disprity charits gr dmstic product cang hands mark-up fright verha factor i brak-ve totl idlenmidlmeispity hndsverheadscor inbeak-evn toalmrupfeightgrosdomesicprutchrie11.2 discussing trendspart1 part 2part 4wring a proposal 撰寫建議書a) 引出建議i. In response to your enquiry about… 就你詢問的有關(guān)。 。 。 。 。 。的情況ii. At present the company seems to be performing （well/bad）目前，該公司看來經(jīng)營的不錯/很差b) 比較利弊i. On (the) one hand … but on the other hand…ii. One advantage/disadvantage is thatiii. One other thing to consider is 還有一點要考慮的是c) 權(quán)衡總結(jié)i. Despite … I would still suggest that 盡管。 。 。 。 。 。我還是建議ii. Overall, I would strongly recommend that 綜上所述，我強烈建議。 。 。 。 。 。iii. The fact that … makes this a good/poor investment opportunity 由于。 。 。 。 。 。這是一個很好的/不好的投資機會 Module 12 12.1 Business lawpart 1 part3 part4Vocabulary: Legal termsMatch tes legal words to their definitons A-J. Some apear in te not in Ex20 sue __1 proscute __ 2 trademark 3 court __4 lawyer _5 cs __6 rights 7 jude __8 fnc _9 litgatio _A.Nameorsymbolnaproductwhicmensitcan’tbeusedbytherproduer.B.Lgalmtrthatisecideincrt.C.Theprocesoftkingacstocurt.D.Makalgalcaseinstmeoneandclimformoney.E.Whatyuarlegalyalowedtod.F.Teplcewhrllcsarehard.G.hrsonogiveslegldvicendreprsentapersnicourt.H.Thpersonichargeofacourtwhomakeslgaldecisions.I.Trytoprovsmeeisguilty.J.hecasetprovsomoneisinocent.DIAFGBEHJC12.2 Handling questions part1 part 5新聞發(fā)布會 press releases新聞稿發(fā)布渠道 花費 媒體范圍 操作難度 適用范圍及要求新聞發(fā)布會 大 廣 大 大型企業(yè)、重大事件代發(fā) 小 廣 小 產(chǎn)品推廣、日常公關(guān)、重大事件自建媒體關(guān)系 很小 小 中 需要文案專員、媒介專員、費用小免費投稿 無 小 大 稿件創(chuàng)意及質(zhì)量要求高，難以嵌入廣告信息