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1、Unit 7,Orders And Their Fulfillment,Meaning of “Order”,v. request sb. to supply or make goods, etc. n. the request to make or supply goods the goods ordered,Introduction,The buyers order is an offer to buy. The agreement is not legally binding until the supplier has accepted the offer. After that, b
2、oth parties are legally bound to honor their agreement. be bound to do sth. 有法律責任，有義務做某事,When ordering, an order is needed. An order may be given by letters, fax, telegram message, etc. Nowadays, the Internet even allow ordering online. However, the buyers usually use printed order forms and the sel
3、lers use printed acknowledgements so as to avoid misunderstanding.,Accuracy and clarity are the essential quality of an order or an order-letter so that the buyer can get exactly what is being ordered.,An order should include the following items: an accurate and full description of goods required; s
4、tatement of the delivery requirements; confirmation of the terms of payment agreed upon.,Upon receipt of an order, the seller should acknowledge it as soon as possible.,Sometimes the seller cant accept the buyers order. The letter rejecting the order must be written with the utmost care and with an
5、eye to goodwill and future business. The seller may explain the reason, express regret of inability to be of help, and can recommend suitable substitutes or make a counteroffer.,Letter 1 Placing an Order,1. Instruct 向某人下命令或指示，指導 sb. to do sth. (about sth.),e.g. We have already instructed our bankers
6、 to open an L/C in your favor.,Letter 1 Placing an Order,2. with regard to =in regard to 關于某人或某事 e.g. With regard to the terms of payment, we prefer L/C at sight. 3. make up 制作，準備,1.tabulate 將某事物列成表格 2.apply for 申請 apply for the Import Licence Review: apply for an entry visa,Letter 2 A Tabulated Ord
7、er,3. effect shipment = make shipment effect 使發(fā)生，產(chǎn)生，運行 4. initial order 初次訂單 5. repeat order 重復訂單,Letter 2 A Tabulated Order,Letter 3 Conclusion of Business,1. conclusion 達成 v. conclude to conclude a transaction 2. put through=conclude 完成，達成 to a business 做成交易 3. an L/C a letter of credit,Letter 5Ac
8、knowledgement of an Initial Order,1. acknowledge 告知已收到（某物） (receipt of) a letter acknowledgement 回單函，確認書 2. lead to 導致，造成的后果 pp107,1. substitute n. 代替，替換或代理的人或事物，代用品 v. 代替，替換 A(sb.sth.) for B(sb.sth.) 用A來代替B e.g. We must substitute a new chair for the broken one. for sb.sth. 替換 e.g. Honey can substi
9、tute for sugar in this recipe.,Letter 6 Supplier Sends a Substitute Article,2. identical 同一的，一模一樣的 3. offset 抵消，補償 sth. by sth.doing 4.consent 答應，同意,Letter 6 Supplier Sends a Substitute Article,Useful Expressions on Ordering,Useful Phrases,fresh order 新訂單 initial (fresh) order 首次訂單 outstanding order
10、 未完成訂單 repeat order 重復訂單 to accept/book/close an order 接受訂單 to carry out/execute/fill/fulfill an order 執(zhí)行訂單,to hold up an order 暫停執(zhí)行訂單 to cancel/withdraw an order 取消訂單 to decline an order 謝絕訂單 cannot commit oneself to new orders 無力承接新訂單 be heavily loaded with orders 已承接過量訂單,Useful Phrases,Sentence P
11、atternonOrdering,1. Placing Orders,1)to place an order with sb. for sth. 給予某人訂單 非常高興收到貴方5月20日報價函，現(xiàn)向貴方訂購下列商品。 We thank you for your quotation of May 20 and now place an order with you for the following items.,2)to place (enclose) a trial order （附寄）試訂單 In reply to your letter of May 10 quoting us the
12、prices of soy beans, we are pleased to place a trial order as mentioned in the enclosed sheet.,1. Placing Orders,3)to send (give) sb. ones order for sth. 向某人下訂單 We are pleased to find that your material appear to be fine quality. As a trial, we are delighted to send you a small order for 2,500 dozen
13、 of your products.,1. Placing Orders,4)to confirm ones order確認訂單 很高興對今早拍發(fā)的電報訂單確認如下。 We are glad to confirm our cable order dispatched this morning as follows.,1. Placing Orders,5)to order sth. at a price按價格訂購 We have received your catalogue and price list, and now we order the following goods at the
14、 prices named. 我方向貴公司訂購120套TS型意大利家具，每套320美元，CIF價上海交貨。 We order 120 units of Italian furniture Model TS at $320 per unit CIF Shanghai.,1. Placing Orders,6)to place ones order elsewhere 謝謝貴方自行車報價，但遺憾的是，貴方價格對此市場來說過高，我們不得不向別處訂購。 Thank you for your quotation for bicycle, but we regret that we have to pla
15、ce our order elsewhere as your prices are too high for this market.,1. Placing Orders,2. Reply to Orders,1)to accept ones order接受某人訂單 關于貴方訂購貨物，我方?jīng)Q定按去年價格接受你方訂單。 With reference to the goods you ordered, we have decided to accept your order at the same price as that of last year.,2. Reply to Orders,2)
16、in stock (out of stock)有（無）存貨 很高興接到貴方訂單，并確認所需的全部貨物均以現(xiàn)貨供應。 We are very pleased to receive your order and confirm that all the items required are in stock.,2. Reply to Orders,3)to be unable (not in a position) to accept ones order 無法接受某人訂單 We regret that we are unable (are not in a position) to accept
17、 your order because the goods you ordered are momentarily out of stock.,2. Reply to Orders,4)to recommend sth. as a substitute 推薦某物作為代用品 Unfortunately, your order goods Model No. 84 are now out of stock, but we recommend No. 85as a substitute which is very close to your choice in quality though slig
18、htly higher in price.,2. Reply to Orders,5)to sign and return a copy of for ones file 簽退一份供某人存檔 We have pleasure in informing you that we have booked your order No.234. We are sending you our Sales Confirmation No.789 in duplicate, one copy of which please sign and return for our file.,3. 執(zhí)行訂單(Fulfi
19、llment of Orders),1)to execute (fulfill) an order執(zhí)行訂單 Please be assured that the order will be punctually fulfilled.,3. 執(zhí)行訂單(Fulfillment of Orders),2) to ensure the fulfillment of an order保證訂單的執(zhí)行 請及時開立有關信用證以保證訂單的執(zhí)行。 Please open the relevant L/C in time to ensure the fulfillment of the order.,3. 執(zhí)行訂單(Fulfillment of Orders),3) to cancel an order取消訂單 Something unexpected has compelled us to ask you to cancel part of our order and to deliver only 1,000 cases black tea instead of 2,000 cases.,The End,
《外貿英語函電》Unit7-訂單和執(zhí)行訂單.ppt
